Storytelling in marketing is a game-changer, and Melissa Baer shares her unique perspective on this transformative approach in this episode of the CEO and the Salesman podcast. From her journey as a Canadian rugby player to her entrepreneurial success in New Zealand, Melissa reveals how storytelling builds trust, engages customers, and drives innovation in the attention economy. Tune in to learn about navigating cultural nuances, understanding value chains, and addressing human needs to create impactful marketing strategies. Don’t miss Melissa’s expert advice on thriving in a rapidly evolving marketplace! About The CEO and the Salesman Podcast Hosted by Matthew Whyatt—sales strategist, marketing expert, and CEO of TechTorque. This podcast is your go-to resource for practical strategies to grow your SaaS or tech business. 📋 What You’ll Learn ✨ Actionable insights to drive more qualified leads and boost sales conversions. ✨ Scalable go-to-market strategies tailored for SaaS. ✨ Real-world solutions to navigate common business challenges. 🎧 Whether you’re a software founder, sales leader, or entrepreneur, our conversations with industry experts will provide the knowledge you need to elevate your sales and marketing game. 💡 Connect With Us 🌐 Explore how we help SaaS businesses grow: www.techtorque.com.au 📱 Subscribe on Apple Podcasts, Spotify, or your favourite platform. https://podcasts.apple.com/us/podcast/the-ceo-and-the-salesman- podcast/id1635865557 https://creators.spotify.com/pod/show/matthew-whyatt 🔗 Follow Matthew on LinkedIn: LinkedIn Profile. 📈 Free Resources Accelerate your growth with tools and guides designed for SaaS success: https://techtorque.com.au/tech-sector-sales-marketing-resources/ 🔊 Join the Conversation Subscribe for weekly episodes, and share your biggest sales or marketing challenge in the comments—we might feature it in a future episode!