In this episode of the CEO of the Salesman podcast, host Matthew Whyatt interviews Cat Long, co-founder of Trace, a company dedicated to helping businesses achieve net zero emissions.

Cat shares her background in experimental psychology and consulting, discussing the importance of human-centered design in her work. The conversation explores the challenges of balancing profitability with sustainability, the evolving landscape of sales strategies, and the role of accountants as carbon advisors. Cat reflects on her entrepreneurial journey, offering insights into team dynamics and the significance of having a co-founder.