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Tech Marketing Rewired

Kevin Kerner

24 episodes

5 days ago

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...

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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...

Show more...

Episodes (20/24)

Tech Marketing Rewired

From Random Acts To A Scalable Growth Engine | CMO, Joshua Leatherman | Cyderes

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...

6 days ago

45 minutes

Tech Marketing Rewired

How Kelly Greenwalt of Epicor Balances Today's Martech Stack with the AI Future

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin In this episode, we sit down with Kelly Greenwalt, a veteran marketing operations leader who’s navigated two decades of tool explosions and AI’s rapid rise at brands like National Instruments and Epicor (where she is currently the Sr. Director of Marketing Operations). Kelly shares her playbook for turning a sprawling tech stack into a strategic growth engine and evolving the MOPs function fro...

2 weeks ago

43 minutes

Tech Marketing Rewired

The Anti-Hype Playbook for Developer Marketing | David Macias (Ex-MongoDB)

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Stop trying to impress developers with adjectives. They want truth, working demos, and clear docs. That’s the heartbeat of this conversation with product marketing leader Dave Macias (ex-Dell, MongoDB), who breaks down how to tell an honest AI story when the market is loud and your buyer is a skeptical engineer under pressure to ship. We dig into the moment everyone “became an AI company...

3 weeks ago

40 minutes

Tech Marketing Rewired

The Modern Playbook for Integrated Marketing, ABM & AI with Sinziana Ursu

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What separates exceptional integrated marketing campaigns from forgettable ones? According to Sinziana Ursu, VP of Integrated Marketing at Upland Software, success comes down to two critical elements: a clear, distinct point of view and genuine cross-channel thinking. Drawing from her extensive experience leading marketing teams at companies like WP Engine, Dell, and IBM, Sinziana breaks down the t...

1 month ago

44 minutes

Tech Marketing Rewired

From Analytics to Marketing SVP: Saima Rashid’s Journey & Leadership Lessons

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What does it take to build one of the strongest brands in MarTech? Saima Rashid's remarkable journey from analytics expert to marketing leader at 6Sense reveals the power of becoming your own best customer. "The data is great, but unless you're translating it into actual insights and driving action, who cares?" Saima's analytical foundation became her superpower as marketing evolved into an increas...

1 month ago

48 minutes

Tech Marketing Rewired

The CMO’s AI Playbook: From Complexity to Clarity with Jim Lecinski

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The AI landscape has transformed so dramatically since 2021 that the original marketing playbook is already outdated. In this episode, get an exclusive preview of the upcoming second edition of The AI Marketing Canvas from author and Northwestern's Kellogg School of Management, clinical professor Jim Lecinski, who explains why the rise of generative AI demanded a completely new roadmap. Lecinski unv...

1 month ago

38 minutes

Tech Marketing Rewired

AI Personas Will Change How Teams Collaborate with Suman Kanuganti

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin [Insert description here] What if your AI could think exactly like you? Not approximating your style based on internet data, but truly capturing your unique patterns of thought, expertise, and decision-making? Suman Kanaganti, CEO of Personal AI, is creating a future where AI becomes deeply personal—trained on your own memory stack rather than generalized internet knowledge. His company builds smal...

1 month ago

44 minutes

Tech Marketing Rewired

How to Create Meaningful Internship Experiences with Cheryl Rodness of Quest Global

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Creating meaningful internship experiences isn't just good for students—it's vital for building your company's talent pipeline. But why do so many internship programs fall short, and how can we design systems that truly work? Cheryl Rodness, Head of Global Brand at Quest Global, brings decades of experience developing internship programs at scale for companies like IBM, Juniper, and Calix. In our c...

2 months ago

39 minutes

Tech Marketing Rewired

Using Trust, Creativity & Distribution to Win in Tech Marketing with Aditya Vempaty

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever wondered how challenger tech brands compete (or co-exist) with industry giants like Adobe and Salesforce? In this enlightening conversation, Aditya Venpati, VP of Marketing at MoEngage, shares the trust, creativity, and distribution strategies that help an AI-first customer engagement platform stand out in crowded B2B tech markets. Aditya’s journey from engineer to marketer gives him a practica...

2 months ago

45 minutes

Tech Marketing Rewired

Smart Strategies for Building AI Maturity with Ryan Bearden

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin "I'm having more fun now at work than I can ever remember." When Ryan Bearden shared this feedback from a client who had gone through his AI training program, I knew we were onto something special in this conversation. The noise around AI implementation is deafening, but what's often missing is practical guidance on how to actually get your team using these tools effectively. Ryan cuts through the ...

2 months ago

45 minutes

Tech Marketing Rewired

Agent-to-Agent GTM: How AI Is Reshaping B2B Discovery with Santosh Sharan

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Remember when marketing was about gut feelings and Rolodexes? Those days are long gone, replaced first by data-driven automation and now by something even more transformative: AI-powered buying agents. The marketing landscape is broken. Pipelines are down, sales math doesn't work, and marketing channels are saturated beyond effectiveness. In this eye-opening conversation with tech industry ve...

3 months ago

45 minutes

Tech Marketing Rewired

How Authenticity Is Reshaping Modern GTM with Elaine Zelby of TOFU

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The traditional B2B marketing playbook is crumbling before our eyes. Forms, cold calls, and digital ads aren't delivering like they once did – and marketers are scrambling to adapt to a new reality where trust, authenticity, and human connection reign supreme. Elaine Zelby, founder of AI-powered marketing platform Tofu, brings an electrifying perspective to this seismic shift in go-to-market strate...

3 months ago

35 minutes

Tech Marketing Rewired

How Bold Marketing Builds Breakout Brands with Udi Ledergor of Gong

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What if playing it safe is actually the riskiest marketing strategy of all? That's the provocative premise at the heart of my conversation with Udi Ledergor, former CMO and current Chief Evangelist at Gong, who shares the breakthrough strategies from his bestselling book "Courageous Marketing." Udi reveals the counterintuitive truth that most marketers discover too late: following "best practices" ...

3 months ago

44 minutes

Tech Marketing Rewired

The Truth About Digital Ad Fraud in B2B Marketing with Dr. Augustine Fou

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What if 90% of your marketing budget is being stolen right in front of your eyes? In this eye-opening conversation, Dr. Augustine Fou—MIT PhD and leading expert in digital ad fraud—reveals the shocking truth about how bots are quietly draining millions from marketing budgets, including those in B2B tech. Having worked in digital advertising since the mid-90s, Dr. Fou explains how programmatic adver...

4 months ago

41 minutes

Tech Marketing Rewired

Translating a Founder's Vision into a Scalable GTM Strategy with Kristen Brooks of Auctane

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever wonder why some fast-growing companies hit a ceiling? The answer often lies in the transition from founder-led storytelling to scalable marketing systems. In this illuminating conversation with Kristen Brooks, Senior Director of Product Marketing at Octane, we unpack the critical challenges companies face when trying to scale beyond their founder's personal network and narrative. Kristen revea...

4 months ago

34 minutes

Tech Marketing Rewired

The Rise of AI Sales Agents with Maura Rivera of Qualified

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Marketing is undergoing a revolutionary transformation, and Qualified's CMO Maura Rivera is leading the charge with their groundbreaking AI SDR agent named Piper. This fascinating conversation reveals how Qualified has completely reimagined the traditional marketing funnel, replacing the conventional lead generation approach with autonomous pipeline generation at scale. What makes Qualified's story...

4 months ago

39 minutes

Tech Marketing Rewired

The Future of Growth Is Compound Marketing with Chris O’Neill of Growthloop

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Chris O'Neill, CEO of GrowthLoop and former leader at Google and Evernote, reveals how AI is creating an entirely new marketing paradigm through what he calls "compound marketing." This fascinating conversation explores how marketing is shifting from slow, manual processes to a world where AI agents function as team members, handling the routine while humans focus on creativity. O'Neill expla...

5 months ago

35 minutes

Tech Marketing Rewired

The Signal Through the Noise: Rethinking Marketing Measurement with Dennis Behrman, CMO - Agility Recovery

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever find yourself staring at a mountain of marketing data and still wondering, "Where did this deal actually come from?" You're not alone. Dennis Behrman, CMO at Agility Recovery, brings a refreshingly honest perspective to one of marketing's biggest headaches: attribution. Dennis pulls back the curtain on what many CMOs think but few admit – that despite our sophisticated tools and tracking syste...

5 months ago

35 minutes

Tech Marketing Rewired

Why Cutting Brand Is Costing You More Than You Think with Omar Akhtar of Benchmarker

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Want to know the real secret behind high-growth SaaS companies? It's not what most marketers think. When Omar Akhtar, founder of Benchmarker, surveyed 250+ B2B SaaS companies about their marketing spending patterns, he discovered something counterintuitive: the highest-performing companies split their marketing budgets almost equally between brand and demand generation activities (48% brand, 52% de...

6 months ago

32 minutes

Tech Marketing Rewired

Human-First Marketing: Why It's Crushing Traditional Channels with Sendoso's Katie Penner

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Watch the video version of this podcast on YouTube. Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers struggling to hit revenue targets with current budgets, the renewed interest in thoughtful, human-first marketing approaches couldn't be more ...

6 months ago

19 minutes