I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...
The Signal Through the Noise: Rethinking Marketing Measurement with Dennis Behrman, CMO - Agility Recovery
Tech Marketing Rewired
35 minutes
5 months ago
The Signal Through the Noise: Rethinking Marketing Measurement with Dennis Behrman, CMO - Agility Recovery
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever find yourself staring at a mountain of marketing data and still wondering, "Where did this deal actually come from?" You're not alone. Dennis Behrman, CMO at Agility Recovery, brings a refreshingly honest perspective to one of marketing's biggest headaches: attribution. Dennis pulls back the curtain on what many CMOs think but few admit – that despite our sophisticated tools and tracking syste...
Tech Marketing Rewired
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...
