I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns events into measurable pipeline. If you’ve wondered how to ship, sell, and scale an AI product before the ...
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns events into measurable pipeline. If you’ve wondered how to ship, sell, and scale an AI product before the ...
The Anti-Hype Playbook for Developer Marketing | David Macias (Ex-MongoDB)
Tech Marketing Rewired
40 minutes
4 weeks ago
The Anti-Hype Playbook for Developer Marketing | David Macias (Ex-MongoDB)
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Stop trying to impress developers with adjectives. They want truth, working demos, and clear docs. That’s the heartbeat of this conversation with product marketing leader Dave Macias (ex-Dell, MongoDB), who breaks down how to tell an honest AI story when the market is loud and your buyer is a skeptical engineer under pressure to ship. We dig into the moment everyone “became an AI company...
Tech Marketing Rewired
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns events into measurable pipeline. If you’ve wondered how to ship, sell, and scale an AI product before the ...
