I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...
The Modern Playbook for Integrated Marketing, ABM & AI with Sinziana Ursu
Tech Marketing Rewired
44 minutes
1 month ago
The Modern Playbook for Integrated Marketing, ABM & AI with Sinziana Ursu
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What separates exceptional integrated marketing campaigns from forgettable ones? According to Sinziana Ursu, VP of Integrated Marketing at Upland Software, success comes down to two critical elements: a clear, distinct point of view and genuine cross-channel thinking. Drawing from her extensive experience leading marketing teams at companies like WP Engine, Dell, and IBM, Sinziana breaks down the t...
Tech Marketing Rewired
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...
