I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...
From Analytics to Marketing SVP: Saima Rashid’s Journey & Leadership Lessons
Tech Marketing Rewired
48 minutes
1 month ago
From Analytics to Marketing SVP: Saima Rashid’s Journey & Leadership Lessons
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What does it take to build one of the strongest brands in MarTech? Saima Rashid's remarkable journey from analytics expert to marketing leader at 6Sense reveals the power of becoming your own best customer. "The data is great, but unless you're translating it into actual insights and driving action, who cares?" Saima's analytical foundation became her superpower as marketing evolved into an increas...
Tech Marketing Rewired
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent, techn...
