What if 80% of your email revenue comes from just 20% of your effort?
In this episode, Jimmy Kim and Chase Dimond unpack the real data behind ecommerce email performance; revealing the flows, segments, and campaigns that actually move the needle (and the ones you can delete today).
They’ll show you how to stop over-engineering your automations, focus on the top-earning flows, and simplify your email strategy to drive more revenue with fewer sends. If you’ve ever felt overwhelmed by 47 flows, endless A/B tests, or bloated lists, this episode is your reset button.
EP 54: The 80/20 of Email Revenue: How to Double Your ROI by Doing Less
Here's what we're diving into:
- The 3 flows that drive 60–80% of automated revenue (and how to optimize them)
- The segments that matter: VIPs, one-time buyers, and engaged subscribers
- Why your welcome and sunset flows don’t deserve your energy
- Campaign types that convert - and how to balance promo vs. content sends
- The metrics that matter in 2025 (hint: it’s not open rates)
- How to cut 50% of your email workload and still grow faster
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
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00:00 Welcome to The Show
02:14 The 80/20 Rule in Email Marketing
04:24 Key Revenue-Generating Email Flows
10:13 The Power of Post-Purchase Flows
12:21 The Importance of Browse Abandonment
13:28 Overrated Email Flows
16:16 High-Value Segments in Email Campaigns
21:15 Segments That Don't Matter: Avoiding Common Pitfalls
24:31 Effective Campaign Strategies
28:15 What Not to Send: Avoiding Common Mistakes
35:47 The 80/20 Rule: Simplifying for Success
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Didn’t plan your BFCM campaigns yet? You’re not alone (and it’s not too late).
In this episode, Jimmy Kim and Chase Dimond walk you through a flexible, week-by-week playbook for Black Friday and Cyber Monday that any ecommerce brand can execute… fast.
They break down how to start strong, end smarter, and turn Q4 buyers into long-term customers using email and SMS. From offer strategy to channel orchestration, this episode is packed with tactical advice for brands who want to finish the year profitably without burning out their list.
EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS Playbook
Here's what we're diving into:
- How to choose your BFCM launch lane: Early Bird, Core Week, or Late Burst
- 4 proven offer types that drive margin, not just clicks
- The 3-step pre-launch flow to warm your list before Black Friday
- How to plan your “encore” for post-sale revenue lift
- Why Cyber Monday should be your retention moment, not a rerun
- Best timing for email + SMS and how to orchestrate both together
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
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00:00 Welcome to The Show
01:36 Introduction to the Black Friday Cyber Monday Playbook
03:06 Mindset Shift: BFCM as a Season
03:59 Flexible Start Framework for BFCM
06:31 Offer Archetypes and Strategies
15:13 The Role of Email and SMS in BFCM
18:59 Aligning BFCM with Business Goals
20:19 Final Thoughts and Recap
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
What’s really happening in email, SMS, and push marketing this year?
In this data-packed episode, Rytis Lauris (CEO & Co-Founder, Omnisend) joins Jimmy Kim and Chase Dimond to break down performance insights from over 150,000 ecommerce brands - covering 41 billion emails, 694 million SMS, and 869 million push notifications.
They dig into the numbers shaping 2025: open and click trends, conversion rates, automation performance, and the rise of SMS and push as key retention channels. Whether you’re planning your Q4 strategy or want to understand how automation is driving disproportionate revenue, this session gives you the clarity and tactical takeaways you need.
EP 52: 2025 Email & SMS So Far: Data & Insights with Omnisend
Here's what we're diving into:
- Why open rates are falling in automations but rising in campaigns
- What the latest data says about click-throughs, AOV, and unsubscribe trends
- How automations drive 37% of orders while making up just 2% of sends
- The new SMS benchmarks - and why it’s outperforming during high-urgency moments
- Why push notifications are the most underused (and profitable) free channel in ecommerce
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
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00:00 Welcome to The Show
03:10 Data Insights and Analysis
04:56 Email and SMS Marketing Trends
09:07 Click Rates and Unsubscribe Trends
14:04 Average Order Value and Conversion Rates
19:39 Increasing Automation in Marketing
21:43 Email Click-to-Conversion Rates
23:56 The Rise of SMS Marketing
32:16 Push Notifications: The Overlooked Channel
37:13 Final Thoughts and Q4 Strategies
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Apple’s iOS 26 update just changed the game for retention marketers. With link tracking stripped, device signals scrambled, inflated open rates, and SMS promos getting buried in “Unknown Senders,” the old email and SMS playbooks won’t cut it anymore.
In this episode, Jimmy Kim and Chase Dimond unpack exactly what’s different, why it matters, and how ecommerce brands can adapt ahead of Black Friday and Cyber Monday. They break down what these changes mean for attribution, campaign visibility, and KPIs. Plus, they share the tactical fixes you can implement now to keep your flows performing.
EP 51: iOS 26 Explained: What Apple’s New Update Means for Email & SMS Marketers
Here's what we're diving into:
- iOS 26 changes: link tracking protection, fingerprinting defenses, noisy open rates, SMS filtering
- How attribution breaks (and how to fix it with server-side tracking + incrementality tests)
- Becoming a “known sender” on SMS: two-tap opt-ins, first-message replies, vCard saves
- KPI shifts: stop celebrating opens; track RPR/RPS, replies, and 30–90 day lift
- Lifecycle plays that still work: welcome, abandoned cart, back-in-stock, VIP promos
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
______
00:00 Welcome to The Show
03:11 Deep Dive into iOS 26 Changes
05:55 Link Tracking Protection Explained
08:53 Device Fingerprinting Defenses
09:35 Email Engagement Distortion
10:52 SMS Filtering and Placement
14:00 Impacts and Future Strategies
16:50 Strategies for Retention Marketers
26:23 Multi-Channel Marketing Insights
27:43 Final Thoughts and Recommendations
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
The average shopper gets 121+ emails a day… and during peak seasons like Black Friday, it can feel like 200+.
Most brands try to compete by sending even more emails, which just adds to the clutter. The smartest marketers take the opposite approach. In this episode of Send It!, Jimmy Kim and Chase Dimond break down how to cut through inbox chaos with smarter timing, distinctive creative, and emails that people actually want to open.
EP 50: Overcoming Inbox Overload: Stand Out Strategies for Competitive Markets in eCommerce
Here's what we're diving into:
- Use off-peak send times and behavioral data to beat inbox congestion
- Design standout creative that breaks “banner blindness”
- Lead with value-first content that customers look forward to
- Personalize beyond the first name with lifecycle and behavior-driven tactics
- Build exclusivity and community that transforms your list into a membership
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
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00:00 Welcome to The Show
03:45 Strategic Timing and Send Optimization
09:13 Creative Differentiation in Email Marketing
16:53 Leading with Value and Educational Content
23:12 The Power of Educational Emails
24:32 Advanced Personalization Strategies
33:13 Creating Exclusive Community Experiences
37:54 Final Thoughts and Key Takeaways
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
How do you go from writing subject lines to running one of the fastest-growing retention agencies in ecommerce? In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Eric Rausch, co-founder of New Standard, the retention agency behind brands like AG1, New Era, Rugable, Caraway, Bylt, and more.
Eric shares his journey from starting as an in-house email marketer to building an agency that helps scale household names. He opens up about the realities of agency life (the good, the bad, and the late-night Black Friday calls) and what it really takes to succeed in retention marketing today.
EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch
Here's what we're diving into:
- How Eric went from brand-side email marketer to agency founder
- The mindset shift needed to scale from KPIs to strategy
- What separates senior retention talent from entry-level marketers
- Top KPIs his team tracks: first-time purchase rate, repeat rate, subscription churn, and revenue growth
- Hard truths about agency life (and why it’s not for everyone)
- Black Friday + Q5 retention strategies that actually move the needle
- Why direct mail and app pushes are underrated weapons in Q4
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
______
00:00 Welcome to The Show
02:13 Guest Introduction: Eric Rausch
03:20 Eric's Journey in Email Marketing
06:56 Building a Successful Retention Agency
10:46 Key Performance Indicators (KPIs)
14:02 Black Friday/Cyber Monday Strategies
16:45 Advice for Aspiring Agency Owners
24:43 Understanding Your Ideal Client Profile (ICP)
25:37 The Realities of Starting an Agency
27:14 Preparing for Black Friday and Cyber Monday
37:37 Exploring Alternative Channels for Black Friday
40:00 Conclusion and Social Media Plugs
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Most brands still treat email and SMS like broadcast tools. They send promotions, track clicks, and hope for the best. But the smartest operators are shifting to conversational commerce, where every message invites a response, every reply provides insight, and every interaction strengthens the customer relationship.
In this episode of Send It!, Jimmy Kim and Chase Dimond share the frameworks top ecommerce brands are using to transform email and SMS into high-performing, two-way channels. From reply-driven email campaigns to consultative SMS flows and integrated customer service, they break down how to build conversations that lead to higher engagement, more conversions, and stronger retention.
EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels
Here's what we're diving into:
- Reply-driven emails that spark genuine customer dialogue and insights
- SMS flows that drive engagement and sales through natural back-and-forth
- Integrating customer service directly into email and SMS
- Using conversational feedback loops to build community and loyalty
- Turning consultative conversations into higher conversions and repeat purchases
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25
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00:00 Introduction to Conversational Commerce
03:40 Strategy 1: Reply-Driven Email Campaigns
09:46 Strategy 2: Building SMS Conversational Flows
17:10 Strategy 3: Integrating Customer Support into Email and SMS
23:43 Strategy 4: Building Relationships Through Support
24:54 Strategy 5: Collecting Feedback and Building Community
30:47 Strategy 6: Optimizing Sales Conversations
38:46 Summary and Key Takeaways
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Your email and SMS subscribers are more than just an audience, they’re your biggest growth lever. In this episode of the Send It! podcast, Jimmy Kim and Chase Dimond unpack how to build referral and rewards programs that transform satisfied customers into powerful brand advocates.
Referred customers are some of the most valuable you can acquire. They typically have 25% higher lifetime value, churn 18% less often, and cost five times less to bring in compared to paid advertising. Yet despite the clear upside, most ecommerce brands fail to take advantage of referrals because their programs are either too complex or not properly integrated into their retention channels.
EP 47: Building a Referral and Rewards Program: Turning Subscribers into Advocates
Here's what we're diving into:
- How to structure referral programs with dual-sided incentives that drive participation
- The economics behind sustainable rewards that don’t kill your margins
- Ways to integrate your referral program into email + SMS campaigns for higher awareness
- Social sharing tactics that create advocacy and authentic social proof
- Tracking, attribution, and optimization tips to measure ROI and improve performance
- Community-building strategies that turn customers into long-term ambassadorsThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25
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00:00 Welcome to The Show
03:24 Building Effective Referral and Rewards Programs
05:33 Designing a Core Structure for Referral Programs
09:58 Integrating Referral Programs with Email and SMS Marketing
16:38 Amplifying Referral Programs Through Social Sharing
24:02 Tracking Referral Program Performance
27:44 Optimizing Referral Programs
29:43 Building Community Around Referral Programs
37:04 Key Takeaways and Conclusion
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Unsubscribes and spam complaints are the silent killers of email marketing. While most brands focus on open rates and revenue, ignoring these “dark side” metrics can wreck your sender reputation and deliverability at scale.
In this episode of Send It, Jimmy Kim and Chase Dimond break down five proven strategies to reduce unsubscribes and complaints, including:
✅ Optimizing email frequency and timing
✅ Smarter segmentation and content relevance
✅ Setting clear expectations during onboarding
✅ Proactive list hygiene and re-engagement
✅ Preventing spam complaints before they spiral
You’ll also hear real benchmarks, examples from ecommerce brands, and actionable tactics you can apply today to protect your inbox placement and keep your subscribers engaged.
EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25
______
00:00 Welcome to The Show
03:33 First Strategy: Frequency and Timing
08:46 Second Strategy: Content Relevance and Segmentation
15:47 Third Strategy: Expectation Management and Onboarding
22:13 Fourth Strategy: Proactive List Hygiene
29:22 Fifth Strategy: Managing Spam Complaints and Deliverability Protection
37:00 Final Thoughts and Key Takeaways
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Think you need expensive platforms and six-figure marketing stacks to compete with bigger brands? Think again.
In this episode of Send It!, Jimmy Kim and Chase Dimond reveal five proven retention marketing hacks that cost almost nothing to implement but deliver massive results.
From manual personalization that outperforms AI to creative segmentation using data you already have, these strategies prove that creativity and genuine customer care beat expensive technology every time. Whether you're a startup with a shoestring budget or an established company looking for quick wins, these tactics can be implemented in a single afternoon using tools you already own.
EP 45: Low Budget, High Impact Retention Marketing Hacks
Here's what we're diving into:
- Manual Personalization & Human Touches: Hand-written notes and personal messages that create 73% higher lifetime value
- Creative Segmentation with Existing Data: Smart customer segments using basic email platforms (67% higher engagement)
- User-Generated Content Systems: Free social proof collection that increases repeat purchases by 52%
- Simple Gamification Without Platforms: Milestone celebrations using basic tools (34% higher customer lifetime value)
- Strategic Email Reply Campaigns: Two-way communication that creates 3x more referrals and builds real relationships
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25
______
00:00 Welcome to The Show
03:21 Hack 1: Manual Personalization and Human Touches
09:15 Hack 2: Creative Segmentation Strategies
15:27 Hack 3: Leveraging User-Generated Content (UGC)
21:56 Hack 4: Gamification and Milestone Celebrations
26:13 Hack 5: Reply and Response Campaigns for Personal Connection
32:48 Key Takeaways and Final Thoughts
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
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Follow Chase Dimond at:
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https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
The retention tactics that got your eCommerce brand from zero to $1 million won't take you from $10 million to $50 million - and trying to force them will create bottlenecks that kill your growth.
In this episode of Send It!, Jimmy Kim and Chase Dimond reveal why most successful brands hit retention plateaus and break down the five critical areas where your email and SMS strategies must fundamentally evolve as you scale. From transitioning founder-led personal touches to building enterprise-level systems, they provide specific frameworks for making these changes without losing the authenticity and connection that made you successful in the first place.
EP 44: Email & SMS Evolution: Adapting Strategy as Your Brand Scales
Here's what we're diving into:
- From Founder-Led to Systems-Driven: Scaling personal touch through documented processes and specialized teams
- Advanced Customer Lifecycle Management: Moving beyond basic segmentation to predictive behavioral targeting
- Technology Stack Evolution: Upgrading platforms and building integrated systems for enterprise automation
- Scalable Content Creation: Balancing personalized quality content with efficient production workflows
- Enterprise Measurement Systems: Implementing analytics that drive strategic decisions, not just report results
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25
______
00:00 Welcome to The Show
01:33 Introduction to Adapting Email and SMS for Scaling Brands
03:45 Systems-Driven Retention Framework
07:51 Advanced Segmentation Framework
15:17 Technology Evolution Framework
19:58 Scalable Content Framework
26:21 Enterprise Measurement Framework
28:56 Advanced Measurement Tactics
33:42 Key Takeaways and Final Thoughts
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Follow Chase Dimond at:
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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
97% of your website visitors leave without buying, here's how to win them back.
Most eCommerce brands just blast these warm prospects with discount codes and wonder why it's not working, but the real opportunity lies in proper mid-funnel nurturing. In this episode of Send It!, Jimmy Kim and Chase Dimond break down the psychology of mid-funnel prospects and reveal exactly how to nurture them through education, trust-building, and strategic content that moves them closer to purchase without being pushy or salesy.
From educational content sequences that build authority to strategic re-engagement tactics that capture prospects when timing is right, discover the five proven frameworks that turn interested browsers into loyal customers.
EP 43: Mid Funnel Mastery: Nurturing Prospects Who Didn’t Convert Immediately
Here's what we're diving into:
- Educational Content Sequences: Building authority and trust through valuable content (not thinly veiled sales pitches)
- Strategic Social Proof Deployment: Using testimonials that address specific concerns rather than generic praise
- Value Demonstration Frameworks: Helping prospects justify ROI with cost-benefit analysis and success metrics
- Proactive Objection Handling: Addressing concerns before prospects voice them to remove purchase barriers
- Strategic Re-Engagement Tactics: Capturing prospects when timing is right with behavioral triggers and multi-channel approaches
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25
______
00:00 Welcome to The Show
02:35 Introduction to Mid-Funnel Mastery
03:17 Nurturing Non-Converting Prospects
04:59 Characteristics of Mid-Funnel Prospects
08:40 Educational Content Strategies
15:36 Leveraging Social Proof
19:59 Value Justification Framework
20:39 Highlighting Unique Market Advantages
21:20 Success Metrics and Outcome Tracking
25:19 Addressing Objections Proactively
29:17 Strategic Re-Engagement Tactics
36:00 Key Takeaways and Final Thoughts
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
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Follow Chase Dimond at:
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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Most eCommerce marketers spend 60% of their time creating content instead of developing strategy, but AI is changing everything.
In this episode of Send It!, Jimmy and Chase reveal how AI is transforming eCommerce marketing from content creation bottlenecks to revenue-generating machines. You'll learn how leading brands are using AI to break through creator's block, implement smart segmentation without spreadsheets, and create personalization that actually converts.
From behavioral intelligence that predicts customer churn 30-60 days in advance to self-learning campaigns that optimize themselves, this webinar replay provides the actionable roadmap you need to transform your marketing automation with AI while reducing your workload.
EP 42: From Blank Page to Revenue: How AI is Revolutionizing eCommerce Marketing
Here's what we're diving into:
- The Creator's Block Killer - Breaking free from content creation loops that consume 60% of marketing time
- Smart Segmentation Without Spreadsheets - Using behavioral intelligence to predict customer intent and lifetime value
- Personalization That Actually Converts - Self-learning campaigns that improve performance automatically
- Cross-Channel Intelligence - How AI connects email, SMS, and social behavior for unified customer journeys
- AI Implementation Roadmap - Step-by-step guide to adopting AI marketing tools for maximum impact
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25
______
00:00 Welcome to The Show
05:16 The Creator's Block Killer: Overcoming Content Creation Barriers
15:45 Smart Segmentation Without Spreadsheets
30:00 Leveraging Dynamic Content for Personalization
32:52 AI-Driven Performance Optimization
36:35 The Future of AI in Marketing
39:50 Adoption Roadmap for AI in Marketing
43:08 The Role Evolution with AI
47:58 KPIs and the Future of AI Marketing
50:52 Upcoming Trends in AI Marketing
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
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Follow Chase Dimond at:
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https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
The difference between mediocre copy and great copy can literally double or triple your campaign performance, yet most eCommerce marketers think copywriting is just about being clever or creative.
In this episode of Send It!, Jimmy Kim and Chase Dimond break down the top 5 copywriting styles that consistently drive results for eCommerce brands, complete with specific frameworks, real examples, and implementation strategies you can use immediately. Whether you're writing subject lines, email body copy, or SMS messages, these proven approaches will give you a systematic method for creating copy that converts instead of relying on guesswork or generic templates.
EP 41: Email & SMS Copywriting Styles That Convert: The Top 5 Approaches for eCommerce
Here's what we're diving into:
- Urgency & Scarcity Copy - Creating genuine deadline pressure for 30-60% higher conversions
- Social Proof & Testimonials - Using peer validation to build trust and reduce purchase anxiety
- Storytelling & Narrative Copy - Creating emotional connections that improve brand loyalty
- Problem-Solution Copy - Addressing customer pain points for 35-50% higher engagement
- Conversational Copy - Building authentic relationships that increase lifetime value by 23%
Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25
______
00:00 Welcome to The Show
01:27 Introduction to Email and SMS Copywriting
07:22 Scarcity and Urgency Copywriting
17:31 Social Proof and Testimonials
23:13 Storytelling in Copywriting
26:55 Building a Sustainable Product
27:29 The Power of Storytelling in eCommerce
34:28 Benefit-Focused and Problem-Solution Copywriting
40:04 Conversational and Personalized Copy
50:24 Testing and Optimizing Copy Styles
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
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Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Stop chasing new customers when you can't keep the ones you have. Thomas Lalas reveals how he achieved an 85% repurchase rate for top CPG brands - and you can too.
In this episode of Send It! Podcast, Chase and Jimmy are joined by retention expert Thomas Lalas (who's worked with 11 category-defining brands including Everyday Dose, Physician's Choice, RYZE Superfoods, and Heights).
The three break down the science behind customer retention as Thomas shares the blueprint for doubling your repurchase rates. They reveal why most brands fail to convert first-time buyers into repeat customers and explore the exact framework Thomas used to achieve massive retention success across multiple seven and eight-figure brands.
Plus, they cover the critical 14-day window that determines customer lifetime value, dissects what makes an irresistible repurchase offer, and provides actionable strategies you can implement immediately.
EP 40: How to Double Your Customer Repurchase Rate in 2025
Here's what we're diving into:
- The billion-dollar question: Why eCommerce brands can't get buyers from order #1 to #2
- What an 85% repurchase rate offer looks like (and how to create one)
- Why the first 14 days make or break your retention (backed by data)
- How to double your repurchase rate with proven strategies
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
______
00:00 Welcome To The Show
01:16 Introduction to Guest Thomas Lalas
03:34 The Billion Dollar Question: Why E-commerce Brands Struggle with Repeat Purchases
10:31 Creating an 85% Repurchase Rate Offer
20:15 The Critical First 14 Days for Retention
23:57 Unadvertised Value and Order Reminders
25:04 Leveraging Enthusiasm for Social Proof
26:03 Shifting Gears: Education and Onboarding
26:26 Masterclasses and Upsells
30:24 Personalizing the Customer Journey
40:37 Final Thoughts and Key Takeaways
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
While most ecommerce brands rely solely on email and SMS for retention, the smartest brands are quietly using these 5 alternative channels to achieve 3-10x higher retention rates.
In this episode of Send It!, retention marketing experts Jimmy Kim and Chase Dimond reveal the alternative channels that are driving incredible retention results for forward-thinking eCom brands. While email and SMS remain the foundation of any solid retention strategy, the most successful brands are layering in additional touchpoints that create retention opportunities these traditional channels simply can't replicate.
Jimmy and Chase break down the strategic implementation of five powerful alternative channels, complete with real-world examples from brands like Sephora, Tesla, Spotify, and Glossier. You'll discover how these channels work synergistically with your existing email and SMS programs to create a unified customer experience that drives measurable retention results and higher customer lifetime value.
EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)
Here's what we're diving into:
- Push Notifications for Behavioral Retention: Real-time triggers that achieve 90% open rates vs. email's 20-25%
- Calendar Integration & Scheduling-Based Retention: Creating habitual touchpoints for routine-based products
- Referral & Social Sharing Systems: Building retention through community with 37% higher retention rates for referred customers
- In-App Messaging & Contextual Communication: Delivering personalized messages with 4x higher engagement than email
- Direct Mail & Physical Touchpoints: Premium experiences generating 12:1 ROI and 90% open rates
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi
Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
______
00:00 Welcome to The Show
01:19 Introduction to Alternative Channels
06:37 Push Notifications: An Underutilized Powerhouse
12:51 Calendar Integrations: Making Your Brand Part of Daily Routines
18:06 Referral Systems: Turning Satisfaction into Growth
24:59 The Power of Referrals
26:12 In-App Messaging: A Game Changer
33:17 Direct Mail: The Old School Strategy That Works
39:05 Unifying Your Marketing Channels
43:22 Final Thoughts and Recommendations
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Most ecommerce brands are sitting on goldmines of user-generated content but aren't leveraging it strategically in their email and SMS marketing. In this episode of Send It!, Jimmy Kim and Chase Dimond reveal 5 proven strategies for integrating customer reviews, photos, and testimonials into your retention marketing campaigns to drive repeat purchases and build stronger customer relationships.
Discover how to systematically collect, curate, and deploy UGC that outperforms professional content because of its authentic, relatable nature. Learn why UGC creates a virtuous cycle that not only drives retention among your customer base but also deepens relationships with featured customers, turning them into brand advocates.
EP 38: User-Generated Content: The Secret to Higher Email & SMS Retention Rates
Here's what we're diving into:
- Building systematic UGC collection processes for email and SMS
- Strategic integration of customer reviews in retention campaigns
- Leveraging visual UGC for storytelling and emotional connection
- Using UGC to drive product discovery and natural cross-selling
- Automating UGC deployment while maintaining personalization
- Creating community and recognition through customer features
- Measuring and optimizing UGC performance for maximum retention impact
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
______
02:29 The Power of UGC in Retention Marketing
03:56 The Importance of UGC for Retention
07:48 Strategies for Collecting and Curating UGC
15:49 Incentivizing UGC Submissions
18:42 Integrating Customer Reviews for Maximum Retention
27:57 Leveraging Visual UGC for Storytelling
37:16 UGC for Product Discovery and Cross-Selling
43:38 Automating UGC Deployment
48:45 Key Takeaways and Summary
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Everyone talks about email and SMS for retention. But there’s one underrated channel that’s quietly driving serious revenue for DTC brands: direct mail.
In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Michael Epstein, Co-Founder and Co-CEO of PostPilot, to break down how top ecommerce brands are integrating direct mail into their email and SMS flows. From creative re-engagement tactics to segment-specific plays, you’ll walk away with practical strategies you can use today, without relying on old-school postcards.
EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert
Here's what we're diving into:
- Why direct mail works better now than it did 10 years ago
- How to identify high-value segments worth mailing
- The best timing + messaging strategies across all 3 channels
- Real examples of email/SMS/direct mail hybrid flows
- Personalization tactics that go beyond “Dear First Name”
- Attribution tips and how to prove lift from direct mail
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
______
00:00 Welcome to the Show
01:54 Introducing Michael Epstein Co-Founder & Co-CEO of PostPilot
02:50 The Power of Direct Mail
05:25 Combining Direct Mail with Email and SMS
16:56 Personalization in Direct Mail
22:03 Setting Expectations for Direct Mail Campaigns
23:30 Cost Breakdown of Direct Mail
25:28 Timing and Attribution in Direct Mail
29:16 Creative Strategies for Re-engagement
33:15 Innovations and Future Opportunities in Direct Mail
36:22 Conclusion and Final Thoughts
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
High-ticket products need high-trust marketing. If you're selling luxury goods, professional equipment, or anything with a long sales cycle, this episode breaks down how to build relationships that convert.
In this episode of the Send It Podcast, Jimmy Kim and Chase Dimond share retention strategies for high-ticket ecommerce, from $500 skincare systems to $10,000 fitness machines. These aren’t impulse buys, and your email/SMS strategy needs to reflect that. You’ll learn how to nurture trust over time, educate customers through extended sequences, build credibility with transparency and social proof, and deliver personalized, white-glove service, without being pushy.
EP 36: Email & SMS for High-Ticket Products: Nurturing Longer Sales Cycles
Here's what we're diving into:
- What makes a product “high-ticket” (and why it matters)
- The psychology of long sales cycles
- Education-first email nurture sequences
- Trust-building through radical transparency
- Strategic social proof (that actually converts)
- White-glove service via email & SMS
- Creating urgency without damaging trust
- Post-consultation follow-up that wins the sale
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
______
00:00 Introduction to High Ticket Marketing
02:13 Deep Dive: High Ticket Products and Sales Cycles
03:55 Understanding High Ticket Purchases
08:39 Educational Nurture Framework
16:31 Transparency-Based Trust Building Framework
25:07 Strategic Social Proof Framework
33:59 Personalized Service Framework
41:14 Strategic Urgency Framework
47:18 Post-Consultation Nurturing Framework
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
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https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Most brands build a list. The best brands build a community.
In this episode, Jimmy and Chase break down the difference between having subscribers and creating a true brand community and why it matters more than ever. From Glossier to Gymshark to Peloton, the brands winning in today’s market are the ones turning one-way messages into two-way conversations (and multi-way customer connections).
You’ll learn how to use email and SMS as your foundation for community, why identity-based value beats discounts every time, and how to grow without diluting the vibe. Whether you’re just getting started or scaling an engaged tribe, this one’s packed with frameworks, examples, and takeaways you can apply now.
EP 35: Beyond the List: Building Engaged Brand Communities Online
Here's what we're diving into:
- The key difference between subscriber lists and brand communities
- How to use email & SMS as your core community channels
- 3 frameworks for intentional community design
- Value exchange strategies that go beyond discounts
- Concentric circle growth: how to scale without losing authenticity
- Ways to integrate community into your current email/SMS program
- Full-funnel community building (starting with retention, then acquisition)
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
______
00:00 Introduction to Community Building
02:31 Defining Brand Community vs. Subscriber Lists
07:47 Using Email & SMS as Community Foundation
15:40 Intentional Community Design
25:32 Value-Based Community Framework
28:17 Peloton and Glossier: Community Success Stories
30:44 Concentric Circle Model for Community Growth
38:15 Integrating Community Building into Marketing Operations
43:08 Full Funnel Community Approach
48:54 Key Takeaways and Final Thoughts
______
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
