EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert

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Send It!

54 episodes

4 days ago

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

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EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert

Send It!

40 minutes 27 seconds

4 months ago

EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert

Everyone talks about email and SMS for retention. But there’s one underrated channel that’s quietly driving serious revenue for DTC brands: direct mail.

In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Michael Epstein, Co-Founder and Co-CEO of PostPilot, to break down how top ecommerce brands are integrating direct mail into their email and SMS flows. From creative re-engagement tactics to segment-specific plays, you’ll walk away with practical strategies you can use today, without relying on old-school postcards.

EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert

Here's what we're diving into:

- Why direct mail works better now than it did 10 years ago

- How to identify high-value segments worth mailing

- The best timing + messaging strategies across all 3 channels

- Real examples of email/SMS/direct mail hybrid flows

- Personalization tactics that go beyond “Dear First Name”

- Attribution tips and how to prove lift from direct mail

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

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00:00 Welcome to the Show

01:54 Introducing Michael Epstein Co-Founder & Co-CEO of PostPilot

02:50 The Power of Direct Mail

05:25 Combining Direct Mail with Email and SMS

16:56 Personalization in Direct Mail

22:03 Setting Expectations for Direct Mail Campaigns

23:30 Cost Breakdown of Direct Mail

25:28 Timing and Attribution in Direct Mail

29:16 Creative Strategies for Re-engagement

33:15 Innovations and Future Opportunities in Direct Mail

36:22 Conclusion and Final Thoughts

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond