High-ticket products need high-trust marketing. If you're selling luxury goods, professional equipment, or anything with a long sales cycle, this episode breaks down how to build relationships that convert.
In this episode of the Send It Podcast, Jimmy Kim and Chase Dimond share retention strategies for high-ticket ecommerce, from $500 skincare systems to $10,000 fitness machines. These aren’t impulse buys, and your email/SMS strategy needs to reflect that. You’ll learn how to nurture trust over time, educate customers through extended sequences, build credibility with transparency and social proof, and deliver personalized, white-glove service, without being pushy.
EP 36: Email & SMS for High-Ticket Products: Nurturing Longer Sales Cycles
Here's what we're diving into:
- What makes a product “high-ticket” (and why it matters)
- The psychology of long sales cycles
- Education-first email nurture sequences
- Trust-building through radical transparency
- Strategic social proof (that actually converts)
- White-glove service via email & SMS
- Creating urgency without damaging trust
- Post-consultation follow-up that wins the sale
Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit
Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit
Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit
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00:00 Introduction to High Ticket Marketing
02:13 Deep Dive: High Ticket Products and Sales Cycles
03:55 Understanding High Ticket Purchases
08:39 Educational Nurture Framework
16:31 Transparency-Based Trust Building Framework
25:07 Strategic Social Proof Framework
33:59 Personalized Service Framework
41:14 Strategic Urgency Framework
47:18 Post-Consultation Nurturing Framework
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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
