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Send It!
Send It!
55 episodes
1 day ago
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.
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Marketing
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All content for Send It! is the property of Send It! and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.
Show more...
Marketing
Business
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EP 45: Low Budget, High Impact Retention Marketing Hacks
Send It!
36 minutes 56 seconds
2 months ago
EP 45: Low Budget, High Impact Retention Marketing Hacks

Think you need expensive platforms and six-figure marketing stacks to compete with bigger brands? Think again.


In this episode of Send It!, Jimmy Kim and Chase Dimond reveal five proven retention marketing hacks that cost almost nothing to implement but deliver massive results.


From manual personalization that outperforms AI to creative segmentation using data you already have, these strategies prove that creativity and genuine customer care beat expensive technology every time. Whether you're a startup with a shoestring budget or an established company looking for quick wins, these tactics can be implemented in a single afternoon using tools you already own.


EP 45: Low Budget, High Impact Retention Marketing Hacks


Here's what we're diving into:

- Manual Personalization & Human Touches: Hand-written notes and personal messages that create 73% higher lifetime value

- Creative Segmentation with Existing Data: Smart customer segments using basic email platforms (67% higher engagement)

- User-Generated Content Systems: Free social proof collection that increases repeat purchases by 52%

- Simple Gamification Without Platforms: Milestone celebrations using basic tools (34% higher customer lifetime value)

- Strategic Email Reply Campaigns: Two-way communication that creates 3x more referrals and builds real relationships


Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!


Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit


Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi


eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit


Join Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25


______


00:00 Welcome to The Show

03:21 Hack 1: Manual Personalization and Human Touches

09:15 Hack 2: Creative Segmentation Strategies

15:27 Hack 3: Leveraging User-Generated Content (UGC)

21:56 Hack 4: Gamification and Milestone Celebrations

26:13 Hack 5: Reply and Response Campaigns for Personal Connection

32:48 Key Takeaways and Final Thoughts


______


Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/


______


Follow Jimmy & Chase on social!


Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim


Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond


Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

Send It!
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.