Didn’t plan your BFCM campaigns yet? You’re not alone (and it’s not too late).

In this episode, Jimmy Kim and Chase Dimond walk you through a flexible, week-by-week playbook for Black Friday and Cyber Monday that any ecommerce brand can execute… fast.

They break down how to start strong, end smarter, and turn Q4 buyers into long-term customers using email and SMS. From offer strategy to channel orchestration, this episode is packed with tactical advice for brands who want to finish the year profitably without burning out their list.

EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS Playbook

Here's what we're diving into:

- How to choose your BFCM launch lane: Early Bird, Core Week, or Late Burst

- 4 proven offer types that drive margin, not just clicks

- The 3-step pre-launch flow to warm your list before Black Friday

- How to plan your “encore” for post-sale revenue lift

- Why Cyber Monday should be your retention moment, not a rerun

- Best timing for email + SMS and how to orchestrate both together

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

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00:00 Welcome to The Show

01:36 Introduction to the Black Friday Cyber Monday Playbook

03:06 Mindset Shift: BFCM as a Season

03:59 Flexible Start Framework for BFCM

06:31 Offer Archetypes and Strategies

15:13 The Role of Email and SMS in BFCM

18:59 Aligning BFCM with Business Goals

20:19 Final Thoughts and Recap

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!