Some designers get featured in magazines, land podcast interviews, and attract high-visibility collaborations—while others with equally beautiful work are barely noticed.
Here’s the thing.. It’s not always about talent. Often, it comes down to how well you tell your story.
In this episode, I’m chatting with a publicist Liana Zavo, CEO of ZavoMedia PR Group and a Forbes thought leader who has helped thousands of founders get seen, heard, and remembered. We’re talking about creating origin stories that get attention—not just from your audience, but from media outlets, collaborators, and even your dream clients. Whether you’re pitching yourself for press or just trying to stand out in a crowded market, this conversation will shift the way you think about your personal brand.
What you’ll learn in this episode:
Memorable quotes from Liana:
Key highlights:
Connect with Liana Zavo:
Instagram: @zavomediapr | @officiallianazavo
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Don’t miss this episode packed with actionable insights!
If you’ve ever thought, “My work should speak for itself,” or cringed at the idea of showing your face on social—this episode is your permission slip to stop hiding.
Because the truth is, your personal brand already exists. Whether or not you’ve built it intentionally, your audience is making assumptions about who you are and what it’s like to work with you.
And when you're trying to attract high-end clients who trust your vision and don't second-guess your decisions, those assumptions matter.
In this episode, I'm talking with Valerie Morris, a digital marketing strategist, author, and speaker who helps professionals build authority and show up as the expert. With a degree in architecture and nearly 15 years in content marketing, she gets what it's like to be in the design world—and how to stand out in a saturated space.
We talk about what personal brand really means, how to show up online without feeling self-promotional, and why LinkedIn might be the biggest missed opportunity in your entire marketing strategy.
Whether you’re 2 years into your business or 10, this episode will challenge the way you think about visibility, positioning, and the kind of content that actually builds trust with decision-makers.
What you’ll learn in this episode:
Memorable quotes from Valerie:
“Everyone has a personal brand, whether you invest in it or not.”“Your personal brand is just your reputation—what people think about you when they see your name or face.”“If you’re not showcasing your values or personality, people only see what’s out there. And sometimes that’s not enough.”“The algorithm on LinkedIn is friendlier. People are there for business. That’s what makes it powerful.”“Authority-building content gives people subconscious signals that you know what you’re talking about.”
Key highlights:
Connect with Valerie:
Connect with Masha: Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Relying solely on social media to attract new clients to your interior design business is a risky move. One algorithm change or platform outage can derail your visibility overnight. That’s why email marketing is so important for interior designers. It’s the one channel you fully control, allowing you to nurture relationships with potential clients and stay top of mind when they’re ready to hire.
In this episode, I sit down with Kendra Corman, a marketing strategist, email expert, and author of Mastering AI in Communications. With over 20 years of experience, including her time as the Jeep Advertising Manager, Kendra now runs H2H Consulting and helps business owners simplify their marketing, leverage AI, and make email work for them. She’s sharing five practical, non-salesy ways interior designers can build an email list that actually generates business.
If you’ve been ignoring email marketing because it feels overwhelming (or worse—like an outdated tactic), this episode will change your mind.
What you’ll learn in this episode:
Memorable quotes from Kendra:
Key highlights:
Connect with Kendra Corman:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Most interior designers struggle to articulate what makes them different—and that’s a problem when you’re trying to stand out in a competitive market. If you can’t clearly communicate your unique value, your dream clients won’t see why they should choose you over someone else.
In this episode, I sit down with Jude Charles, a documentary filmmaker and storytelling expert who has spent the last 18+ years helping entrepreneurs uncover and showcase their differentiator. From producing stories for Google and Steve Harvey to working with top interior designers, Jude knows how to bring compelling narratives to life.
If you’ve ever felt like your marketing sounds like everyone else’s, or you’re unsure what your true differentiator even is, this episode will give you the clarity and confidence to own your story and communicate it effectively.
What you’ll learn in this episode:
Memorable quotes from Jude:
Key highlights:
Connect with Jude Charles:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Think Instagram is the only way to attract dream clients? Think again. Today, let’s talk about podcasting as the strategy that many interior designers overlook. Whether you’re launching your own show or guesting on the right podcasts, this episode will show you how podcasting builds trust, establishes authority, and connects you with clients in a way that social media simply can’t.
My guest is Kimberly Spencer, founder of Crown Yourself and Communication Queens, an award-winning high-performance coach, TEDx speaker, and author of Make Every Podcast Want You. She’s here to break down why podcasting is one of the most powerful (and underutilized) marketing tools for interior designers.
If you want to elevate your brand, stand out in a crowded market, and attract high-end clients who value your work, you don’t want to miss this conversation.
What you’ll learn in this episode:
Memorable quotes from Kimberly:
Key highlights:
Connect with Kimberly Spencer:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Networking shouldn’t feel forced or transactional—but for many interior designers, it does. If you’ve ever dreaded introducing yourself at an industry event or struggled to explain what makes you different too a vendor, this episode is for you.
I sit down with Rachel Rozen, a networking expert and connection coach, to talk about the biggest networking mistakes designers make and how to make networking feel effortless. We cover how to build relationships that actually lead to referrals, how to confidently talk about what you do, and how to follow up without it feeling awkward.
If networking feels icky, this conversation will change the way you approach it forever.
What you’ll learn in this episode:
Memorable quotes from Rachel:
🗣️ "Networking has such a negative stigmatism to it. So when you hear networking, that's where ickiness comes in, you feel like you got punched or that somebody is after something from you."
🗣️ "If people don’t know what you do, they can’t help you. So how do you talk about yourself when someone asks you, ‘Hey, what do you do for work?’ If you don’t have a good way to talk about it in a concise manner, people aren’t going to know how to help you."
🗣️ "You’re networking all the time, every day. You don’t have to necessarily go to an event to network. You’re doing it when you go to the grocery store. You never know when you're going to crack a conversation with somebody."
Key highlights:
Connect with Rachel
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Instagram Reels have become one of the most powerful tools for visibility and engagement, but are you using them effectively? Actually, are you using them at all? In this episode, I sit down with Wendy Hicken, founder of Interior Design Masterclass, to break down how to make Instagram Reels work for your interior design business.
Wendy specializes in helping interior designers turn their Instagram presence into a lead-generating powerhouse. We discuss why Reels outperform other types of content, how to approach video content with confidence, and what common mistakes might be holding you back.
If you’ve been hesitant to jump into Reels or feel like your videos aren’t converting, this episode will give you the clarity and direction you need.
What you’ll learn in this episode:
Memorable quotes:
Key highlights:
Connect with Wendy Hicken:
Don’t miss this episode packed with strategic insights and actionable takeaways! 🎧
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Don’t miss this episode packed with actionable insights!
The luxury market has changed dramatically in the last few years. The old ways of marketing high-end services - perfect portfolios, polished ads, and aggressive calls-to-action - just don't land anymore. In fact, they can actually turn affluent clients away. In this episode, we're diving into what's really happening with high-end clients' decision-making process and what that means for marketing your interior design practice.
Luxury marketing expertAndris Vizulis shares fresh insights on why traditional marketing often misses the mark with affluent clients and walks us through what actually works in today's luxury market.
What you'll learn in this episode:
Memorable quotes:
Key highlights:
trading
Connect with Andris Vizulis:
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Don’t miss this episode packed with actionable insights!
To niche or not to niche–that’s the question many interior designers ask themselves as they navigate growing their business. But what if niching down could be the key to standing out and scaling your business?
In this episode, we talk to Anika Schachtler, founder of Anika Schachtler Design, a boutique interior design firm specializing in the renovation and restoration of 1800s and 1900s farmhouses and cottages.
If you've ever wrestled with choosing a niche or felt overwhelmed by the idea of marketing, Anika's story will inspire you to simplify, focus, and embrace what makes your business unique. Get ready to learn how staying true to your passions can elevate not just your brand but also your entire approach to design and marketing.
What you’ll learn in this episode:
Memorable quotes:
"It's true that you will be turning away people, but that's not a bad thing because the right people are going to be really attracted to what you're doing." "It's exhausting to not be yourself." "When we take time off to refresh our minds, that's when the best ideas come to me, and that's where it all comes together." "We can all work our lives away, but there's more to life than just work, and we really have to be mindful of what we're doing and how we're spending our time." "Just keep your audience in mind, and it's going to create a really good connection from the very beginning once they land on your website."Key highlights:
The power of passion: Anika shares how her love for old farmhouses shaped her niche and became the foundation of her business. Marketing that feels natural: From referrals to a blog and social media, Anika explains how easing into marketing strategies helped her stay consistent without burnout. Authenticity in brand messaging: Anika emphasizes why being true to herself has been pivotal in building trust with her audience. Leveraging relationships: Anika breaks down how working closely with referral partners like contractors and cabinet makers has fueled her success. Creating space for creativity: The role of taking time away from work—for Anika, riding horses—to stay inspired and energized.Connect with Anika Schachtler:
Website: anikaschachtlerdesign.comDon't miss an episode – subscribe and leave us a review if you love it!
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
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Ah, how we all love gorgeous websites! I’m always admiring beautifully designed sites of my peers, competitors and interior designers that I serve. The smart navigation, bold graphics, sexy fonts! But just like function is vital to a well designed home, so is strategy to a website.
Is your website for your interior design business bringing in clients? A beautiful design might catch the eye, but if your site isn’t strategic, it’s not doing the heavy lifting. Today, we’re getting into what really makes a website work – data-driven strategy and purposeful design that actually leads visitors to take action.
Joining me is Cathleen Barnes, a website designer who’s all about results. She shares how interior designers can elevate their websites with strategic design to attract high-end clients who are ready to hire. If you’re ready for a website that goes beyond looks and starts converting, this episode is for you.
What you’ll learn in this episode
Why most designer websites miss out on conversions and how to change that
A powerful approach to ensure your website works as a strategic tool, not just an online portfolio
How high-end clients evaluate websites differently—and what yours needs to stand out
Strategies for a website that both attracts and converts, taking visitors from interest to action
The importance of case studies and intentional content for building credibility
Memorable quotes:
"Websites work in a very similar fashion... yes, they should be beautiful, but there are so many pieces that make a website strategic."
"An inspector tool... shows me exactly what they're doing, what they're clicking, and where they're getting stuck."
"When you know your ideal client, you can craft focused messaging around that. They’ll read it and say, 'I get you.'"
"I recommend turning your portfolio into a case study... so high-end clients see the full process and results."
"If your website isn't getting at least one out of every hundred visitors to take action, you’re missing out."
"Generic testimonials are boring... they don't tell me anything about the outcomes."
Key highlights:
Understanding your ideal client is key to a high-converting website.
A strategic website has a purpose for every page, not just aesthetics.
Simple, purposeful navigation keeps visitors engaged.
Transform your portfolio into case studies to showcase the design process.
Effective use of call-to-actions can increase conversions.
Integrating inspector tools gives insight into user behavior on the site.
Use specific testimonials to build trust, rather than generic ones.
Connect with Cathleen:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Can marketing get any more complicated?! You’re out there, following all the advice, tweaking your messaging, trying every new platform and channel, yet somehow… nothing. Results fall flat. Clients don’t bite. Sound familiar?
In this episode, I’ve brought in Gee Ranasinha, CEO of KEXINO and marketing veteran, to reveal the hard truths behind why typical marketing advice doesn’t work for interior designers—and exactly how to change that.
If you’re ready to break through the noise, get noticed, and connect with clients who actually get you, this conversation is a must-listen.
What you’ll learn in this episode:
Why the traditional marketing advice might be sabotaging your efforts
How to connect with your audience in ways that actually inspire action
Practical tips for uncovering what your clients really want from you
The biggest questions to ask when hiring a marketing expert to avoid common pitfalls
How to create brand awareness and drive consistent leads over time
Memorable quotes:
"People are influenced by their emotions when they're making decisions—including buying decisions—positively or negatively."
"A lot of people say, 'I know my customers, I know them better than they know themselves.' They're deluding themselves."
"There isn't a single client on the planet who said, 'You know what, I want to spend money on an interior designer.' What they want is a space to be welcoming, to fill a particular function. That's what they're looking for."
"The only way you can get true, honest, impartial, unbiased data in terms of the buying habits of your audience is to speak to them and ask questions to actually get to the nitty-gritty."
"Do what you said you were going to do when you said you were going to do it. Just doing that puts you at the top 20th percentile of every single person in your industry because the bar is set so low."
Key highlights:
Find out the pitfalls of “tactic-first” marketing and why every strategy should start with a clear understanding of your audience.
Learn how client emotions influence decisions, even in business transactions, and how to harness this in your marketing.
Uncover the real reason why customers “ghost” after initial interest—and what it means for your messaging.
Understand the difference between tactical and strategic marketing, and why skipping the strategy makes it easy to waste resources.
Get tips on pinpointing your audience’s unique pain points by asking the right questions during client discovery.
Discover how to create marketing that resonates with your audience’s everyday frustrations, not just their end goals.
Gain insights into building client trust by showing up reliably in every interaction—no matter how small.
Learn what Gee calls the “95/5 rule” and how focusing on the 95% not ready to buy can set you up as their go-to when they are.
Connect with Gee
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Tired of hearing about keywords when it comes to SEO? That’s not the only thing that SEO is all about. SEO isn’t just about embedding the right keywords into your website. It’s also about deeply understanding your audience and speaking their language.
In this episode, I sit down with SEO expert Nina Clapperton who shares how to attract the right clients by focusing on what your audience is actually searching for. She breaks down the steps to creating content that gets found by Google and resonates with potential clients—without attracting DIYers who just want free tips.
What you’ll learn in this episode:
Memorable quotes from Nina:
Key highlights:
Connect with Nina:
Resources mentioned:
Other SEO episodes you should check out:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
What if publishing a book could elevate your design business, attract premium clients, and make you stand out in a crowded market? Don’t we all want that?! Most interior designers think about websites, social media, and industry publication features when it comes to marketing and spreading the word about their brand. But in this episode, I’m going to tell you about another way. We’ll explore a unique and powerful strategy with a short business book publishing expert Mike Capuzzi.
Mike is the founder of Bite-Sized Books and an author of 20 books, including The 100-Page Book and The Magic of Short Books. He’s helped thousands of business owners, CEOs, and entrepreneurs, including local service providers like interior designers, differentiate themselves through short, helpful books. These “Shooks” are designed to be read in an hour but can have a massive impact on your visibility, credibility, and ability to attract the right clients.
In this episode, Mike shares how interior designers can leverage a short book as a lead generation tool, a client magnet, and a way to demonstrate authority in the industry. Whether you’ve dreamed of being an author or never considered it until now, this conversation will spark some big ideas.
What you’ll learn in this episode:
Episode highlights:
Memorable quotes:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
You spend so much time on social media, posting great content, but does that content bring in clients? Does it even resonate with the right people? What if you aren’t posting what you should be posting..
In this episode, I sit down with Drewbie Wilson—author, podcast host, and founder of Call the Damn Leads—to uncover his secret formula for creating content that connects, engages, and converts, without feeling like you’re "selling."
Drewbie dives deep into how you can blend storytelling, education, and authenticity to build trust, while subtly positioning your services. If you’ve ever wondered how to sell without being pushy, this episode is a must-listen.
What you’ll learn:
Memorable quotes:
Connect with Drewbie:
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FREE GUIDE: 7 strategies to attract affluent clients
What does it take to elevate your design business, attract the right clients, and step into your next level with confidence? The answer is not just one thing. It’s a combination of factors. In this episode, I sit down with an interior designer, Emily Yeates of Urban Revival, a designer who’s completely redefined her brand and built a mentorship program that’s changing the game for other designers.
Emily shares her journey from flipping houses to running a thriving design studio, the pivotal decisions that shaped her business, what marketing strategies she finds effective, and her no-quit mindset that keeps her moving forward. Whether you’re looking to reposition your brand, grow your confidence, or explore mentorship as a new revenue stream, you’ll love this episode.
What you’ll learn in this episode:
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Memorable quotes:
Connect with Emily:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Let’s not beat around the bush…interior design is expensive. You know it, and your clients know it. Even if your clients don’t say it out loud, they’re probably thinking it. Most homeowners view interior design as a luxury or fear that the costs will spiral out of control. So cost is a BIG concern for your clients. In this episode, we’ll tackle how to address these pricing objections head-on with smart, strategic website content. From tackling it on a killer Services page to leveraging your Portfolio and FAQ sections, I’ll show you how to communicate the value of your expertise and position your services as an investment, not just an expense.
What you’ll learn in this episode
Memorable quotes
Episode highlights
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Have you poured time and money into a stunning new website, but the traffic just isn’t showing up? You’re definitely not alone. Many interior designers launch beautiful sites and expect the inquiries to roll in, but then…crickets. Today, I’m chatting with an SEO strategist Barb Davids, who’s here to demystify SEO and make it work for you. She’s sharing super straightforward, game-changing strategies to help you get more traffic, attract the clients you want, and make your website do more than just look nice. If you’ve ever wondered what SEO really means for your business, or how it can help you land more clients, this episode is for you.
What you’ll learn in this episode:
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Memorable quotes:
Connect with Barb:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Who doesn’t love a designer with personality?! Well, your website should have one too—because interior design websites R us, right? Imagine if your website could greet clients with the same warmth and style as you do in person—now that’s a memorable first impression! When your website shows your true personality, clients feel that instant connection, knowing they’ve found the right fit. Without it, your website can feel like a blank handshake—polite, but missing that spark clients crave. In this episode, we dive into how adding personality to your interior design website is the secret ingredient to connecting with ideal clients, building trust, and inspiring action.
What you’ll learn in this episode:
Memorable quotes:
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Connect with Masha
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
What if the secret to scaling your interior design business is not just creating video content but outsourcing the work? And not just outsourcing to anyone but to a virtual assistant that specializes in marketing? I didn’t even realize there was such a thing as a Marketing Virtual Assistant (VA) until I chatted with today’s guest.
Today’s episode is a masterclass in getting the help you need without sacrificing quality.
Kirsten Graham, co-owner of Six-Figure Business Coaching, shares her process for training marketing virtual assistants and creating compelling, SEO-friendly video content that attracts ideal clients.
What you’ll learn in this episode:
Memorable quotes from Kirsten:
Key highlights:
Connect with Kirsten:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Ever feel the pressure of having to constantly think about content creation? You’re not alone. Most designers I know are constantly stressing about it, whether it’s coming up with ideas of what to post or coming up with interesting ways to say what needs to be said in a way that would capture the attention of your audience.
In this episode of Marketing for Designers, Aaron Witnish joins me to share his foolproof system for creating 30 days' worth of original content in just 90 minutes a month. Perfect for busy interior designers, this method helps you stop overthinking and start producing engaging, on-brand content that drives results.
If you’ve been struggling to find time to post consistently, or need help finding fresh ideas to engage your audience, this episode will give you the strategies you need.
Aaron’s system is designed to streamline your content creation process, allowing you to batch-create content while still keeping it authentic, on-brand, and relevant for your ideal clients.
What you’ll learn in this episode:
Memorable quotes:
Key highlights:
Connect with Aaron:
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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
