What does it take to elevate your design business, attract the right clients, and step into your next level with confidence? The answer is not just one thing. It’s a combination of factors. In this episode, I sit down with an interior designer, Emily Yeates of Urban Revival, a designer who’s completely redefined her brand and built a mentorship program that’s changing the game for other designers.
Emily shares her journey from flipping houses to running a thriving design studio, the pivotal decisions that shaped her business, what marketing strategies she finds effective, and her no-quit mindset that keeps her moving forward. Whether you’re looking to reposition your brand, grow your confidence, or explore mentorship as a new revenue stream, you’ll love this episode.
What you’ll learn in this episode:
- The mindset shift that transformed Emily’s business.
- How to attract the right clients with clear messaging
- Why mentorship can accelerate your growth as a designer.
- Practical strategies for balancing marketing as a designer and mentor.
- The habits that keep Emily focused and successful
Episode highlights:
- Emily’s early career flipping houses and the lessons it taught her about ROI and design.
- How and why she worked with a branding coach, Rachael Johanson, on repositioning her business and elevate client perceptions.
- Insights into her mentorship program, designed to help designers implement proven processes.
- Her approach to hiring team members who align with her goals and vision.
- The marketing tactics she’s used to expand her reach, from social media to in-person events.
- Why confidence and clarity in messaging have been key to her success.
Memorable quotes:
- “I didn’t want people talking about me this way. I want them talking about me in a different way and liking me for different reasons.”
- “We get way fewer calls, but they’re the right calls. And so it’s—we’re no longer attracting the wrong people. We’re attracting the right people, which is like the goal.”
- “This is not a hobby. It’s not a cute hobby. This is a real-life business, and you need to make money.”
- “I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.”
- “The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.”“I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.”
- “The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.”
Connect with Emily:
Connect with Masha:
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
