The luxury market has changed dramatically in the last few years. The old ways of marketing high-end services - perfect portfolios, polished ads, and aggressive calls-to-action - just don't land anymore. In fact, they can actually turn affluent clients away. In this episode, we're diving into what's really happening with high-end clients' decision-making process and what that means for marketing your interior design practice.
Luxury marketing expertAndris Vizulis shares fresh insights on why traditional marketing often misses the mark with affluent clients and walks us through what actually works in today's luxury market.
What you'll learn in this episode:
- How affluent clients' priorities have shifted since COVID
- Why trying to sell too hard can hurt your luxury brand
- A fresh take on content that builds real trust
- Why video is changing the game in luxury marketing
- The power of teaching vs selling to high-end clients
- How to market without coming across as salesy
Memorable quotes:
- "Currently the state has changed in the way that affluent people want to spend their money to primarily save themselves from a big headache or to save their time."
- "If you're trying to make pay ads work for you like e-commerce approach... it doesn't work out like this. Decision-making window is so large and so unpredictable that it's doomed to fail."
- "With the affluent, it's investing... invest your time, some budget in the content that generates profit years later."
Key highlights:
- The shift in luxury consumer behavior – How affluent clients think about spending money now vs five years ago
- Why traditional ads don't work – The problem with typical marketing approaches for luxury services
- Content that converts – How to create content that positions you as an expert without the hard sell
- The power of video – Why casual, authentic videos often work better than polished content
- Playing the long game – Understanding why luxury marketing is about investing, not trading
Connect with Andris Vizulis:
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
Don’t miss this episode packed with actionable insights!
