What if the secret to scaling your interior design business is not just creating video content but outsourcing the work? And not just outsourcing to anyone but to a virtual assistant that specializes in marketing? I didn’t even realize there was such a thing as a Marketing Virtual Assistant (VA) until I chatted with today’s guest.
Today’s episode is a masterclass in getting the help you need without sacrificing quality.
Kirsten Graham, co-owner of Six-Figure Business Coaching, shares her process for training marketing virtual assistants and creating compelling, SEO-friendly video content that attracts ideal clients.
What you’ll learn in this episode:
- How to create compelling video content specifically for interior design clients
- Key elements to consider when hiring a marketing virtual assistant for video, social media, and other marketing tasks
- The importance of documented SOPs (standard operating procedures) for a smoother outsourcing experience
- Tips on building a content strategy that resonates with clients and repels those who aren't a good fit
- Why it’s okay to delegate tasks without knowing every technical detail yourself
Memorable quotes from Kirsten:
- "Let your desire to serve others and help clients overcome your fear and judgment of yourself—just show up."
- "If you do something more than three times and it has more than three steps, document it."
- "Your marketing should attract the ideal client and almost repel the rest."
Key highlights:
- Video as an SEO tool: Kirsten explains how video content, especially on platforms like YouTube, can boost local SEO for interior designers, helping them reach clients in their area.
- Breaking down tasks for VAs: When hiring a virtual assistant, look for skills that match the specific job—don’t expect them to do everything from bookkeeping to video editing.
- SOPs streamline outsourcing: Documenting workflows through SOPs can help onboard new team members more efficiently, allowing interior designers to focus on client-facing work.
- Client-specific content strategies: Kirsten shares the importance of targeting content toward your ideal client, so they connect with your messaging and style, avoiding mismatches.
Connect with Kirsten:
Connect with Masha
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
