Ever feel the pressure of having to constantly think about content creation? You’re not alone. Most designers I know are constantly stressing about it, whether it’s coming up with ideas of what to post or coming up with interesting ways to say what needs to be said in a way that would capture the attention of your audience.
In this episode of Marketing for Designers, Aaron Witnish joins me to share his foolproof system for creating 30 days' worth of original content in just 90 minutes a month. Perfect for busy interior designers, this method helps you stop overthinking and start producing engaging, on-brand content that drives results.
If you’ve been struggling to find time to post consistently, or need help finding fresh ideas to engage your audience, this episode will give you the strategies you need.
Aaron’s system is designed to streamline your content creation process, allowing you to batch-create content while still keeping it authentic, on-brand, and relevant for your ideal clients.
What you’ll learn in this episode:
- How to create 30 days of content in just 90 minutes a month
- The tools Aaron uses to streamline the content creation process
- How to find content ideas that your clients are already searching for
- Why video content is key for building authority and trust with your audience
- The importance of balancing visual and personal content in your strategy
Memorable quotes:
- "People do business with human beings, and that’s where they get the trust transference."
- "It's not just about getting in front of everyone. It's about getting in front of the people who can actually become clients."
- “You’re much better off getting in front of 10 people who have an urgent desire to get interior design work done than 100,000 people who are just scrolling by.”
Key highlights:
- Aaron’s 3-Step System – A straightforward process that helps business owners create a month’s worth of content in just 90 minutes by focusing on video, transcription, and repurposing across platforms.
- Why Local Targeting Matters – Aaron explains how hyper-local content can drive more conversions for interior designers, ensuring your content reaches the right people in your service area.
- Video Content for Building Trust – Learn why video content is essential for connecting with your audience, building trust, and distinguishing yourself from competitors.
- Overcoming the Fear of Video – Aaron shares practical tips on getting comfortable in front of the camera and how to approach video content with authenticity.
- Finding Endless Content Ideas – Aaron highlights easy ways to generate content ideas using tools like Google’s “People Also Ask” and vidIQ, ensuring your content addresses what your target clients are already searching for.
Connect with Aaron:
Connect with Masha
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
