You spend so much time on social media, posting great content, but does that content bring in clients? Does it even resonate with the right people? What if you aren’t posting what you should be posting..

In this episode, I sit down with Drewbie Wilson—author, podcast host, and founder of Call the Damn Leads—to uncover his secret formula for creating content that connects, engages, and converts, without feeling like you’re "selling."

Drewbie dives deep into how you can blend storytelling, education, and authenticity to build trust, while subtly positioning your services. If you’ve ever wondered how to sell without being pushy, this episode is a must-listen.

What you’ll learn:

• The importance of storytelling in building your personal brand
• How to share your expertise without giving too much away
• A content rotation strategy: family, occupation, recreation, motivation
• Applying the 80/20 rule to your social media content
• How everyday experiences can engage and attract your audience
• Selling by showcasing your process and knowledge, not through hard pitches

Memorable quotes:

• “People are on social media to be entertained or educated, not sold to.”
• “Give away so much value that people have no choice but to come to you because they can’t execute it themselves.”
• “Focus 80% of your content on entertaining and educating, and 20% on promoting your business.”
• “You are the brand. People will work with you because they trust you, not just your work.”

Connect with Drewbie:

• Call the Damn Leads Website

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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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