What happens when your drive to perform outpaces your biology?In this episode of Marketeers Clubhouse, host Jamie Calon sits down with Dr. Jeoff Drobot, one of North America’s leading experts in regenerative and longevity medicine, for a brutally honest conversation about the modern human machine.They talk about peptides, hormones, nervous system burnout, and how overstimulation, tech addiction, and textbook medicine are breaking our biology. Jamie opens up about his own high-performance collapse after a lifetime in elite cycling and entrepreneurship, and how Dr. Drobot’s science-backed approach helped him rebuild from the inside out.If you’ve ever chased peak performance, burned yourself out, or wondered how to reverse the damage of modern life, this one is for you.🔥 Topics: • Why “normal” is broken in modern medicine • The rise of longevity as a billion dollar business • Peptides, hormones and the truth about performance medicine • Nervous system overload and how to reset it • How to build biology back into your body • Why technology is both the problem and the cure🎙️ About the Guest:Dr. Jeoff Drobot is the founder of Biomed Center Scottsdale. His clinic merges European biological therapies with advanced diagnostics to help high performers recover, rebuild, and stay human.🎧 Hosted by Jamie Calon, CEO, athlete.
In this episode, I sit down with someone who fundamentally changed the trajectory of my career: Josée Perreault - former Oakley executive and now CMO of BRP.Josée’s story is nothing short of legendary. From helping Oakley explode from a $9M subsidiary to a global cultural phenomenon, to navigating the Luxottica acquisition, to leading international divisions in Europe, and now driving brand and market expansion at BRP, she’s done it all.We dive into:✅ What it was like to rise as a woman leader in an industry dominated by men✅ Behind-the-scenes stories of Oakley’s explosive growth and culture✅ The art of leading with grace, power, and authenticity (without playing the stereotypes)✅ How BRP is opening new markets and reshaping its audience through diversity✅ Hard truths about brand identity, retail execution, and the “last three yards” of marketing that make or break salesJosée’s leadership style shaped my own journey, and in this episode, she shares wisdom that every marketer, entrepreneur, and aspiring leader needs to hear.If you’ve ever wondered how iconic brands scale, survive acquisitions, and stay relevant in changing markets — this one’s for you.
Rocky Mountain Bikes just got a second life — and we’ve got the inside scoop. We sat down with Wade Simmons, freeride godfather and walking piece of MTB history, and Pat St-Denis, the fast-talking sales ninja who just bought Rocky Mountain (yes, the actual company).
🎙️ In this episode:
Wade spills on the wild history of Rocky, the slow death, and the resurrection
Pat explains how he went from repping Oakley to owning a bike brand with 45 years of baggage
We talk e-bike mistakes, brand heartbeats, and why mountain biking needs a f**king soul
Plus: bad management, good doormats, and emotional damage (healed through stoke)
🔥 It’s raw. It’s funny. It’s Canadian as hell. And it might just be the comeback story mountain biking didn’t know it needed.
If you love bikes, brands, or just a good reinvention story — this one hits.
#RockyMountainBikes #WadeSimmons #FreerideMTB #PatStDenis #MarketeersClubhouse #CanadianMTB #MTBPodcast #BikeIndustryRealTalk #BikesAreFun #MTBReboot
🎙️ George Stroumboulopoulos x Marketeers Clubhouse: Canada's Media Maverick 🚀 Dive into a deep and unfiltered conversation with legendary Canadian broadcaster, television host, and podcaster George Stroumboulopoulos as he shares his incredible career journey—from his MuchMusic VJ days to shaping the modern media landscape. In this episode, we uncover George’s raw insights on authenticity, personal freedom, and the grit it takes to build a unique life in the digital age. 🌟 🔥 What You'll Learn: - The secret behind George's evolution from a radio enthusiast to a Canadian icon - How quitting drinking changed his life and career trajectory - The balance between staying authentic and adapting in a fast-changing industry - Why practicing what you love (even badly!) can unlock your best self - And a surprising discussion about aliens, AI, and humanity’s future 🌌 💡 Whether you're a young creative looking for inspiration or a fan of George’s iconic interviews, this episode is packed with life lessons, hilarious anecdotes, and actionable takeaways to ignite your own path to success. 🔔 Hit Subscribe for more conversations with trailblazers in marketing, business, and creative industries.
Join host Jamie Calon and global PR powerhouse Shana Frahm, co-founder of Spokeswoman Says and Communications Director for The Sanders Institute. With a 30-year career spanning action sports, politics, fashion, and more, Shana shares expert insights on PR’s role in balancing brand storytelling, managing crises, and navigating the ever-shifting media landscape. In this episode, Shana dishes on everything from Olympic gold medal campaigns to hurricane-hit events, revealing the art of preparation and the power of authenticity. Plus, get a sneak peek into her upcoming memoir, The Entrepreneurs: It’s Only Rock n Roll, a nostalgic dive into her decade with the Hard Rock Cafes and the original Hard Rock Hotel, set to hit Spotify in early 2025. 🚀 Tune in for PR secrets, behind-the-scenes stories, and marketing magic with a rock-and-roll edge!
In episode 18 of the Marketeers Clubhouse, we had the honour of hosting the esteemed Canadian radio broadcaster Alan Cross, known for hosting shows like "The Ongoing History of New Music" and "The Secret History of Rock.” In this enlightening episode, Alan delves into the intricacies of the modern music industry, highlighting the difficulty of making it in today’s competitive environment, and offers some insights on how to stand out in such a saturated market. He also discusses technology's pivotal role in reshaping the industry, spotlighting the impact of streaming platforms and the potential influence of Artificial Intelligence on the future of music. Alan intertwines such topics throughout the episode with riveting snippets from modern music history. Whether you're a music lover, a marketing professional, or just curious about the deep ties between music and marketing, this episode promises to be a captivating listen. Don't miss out!
This week on the Marketeers Clubhouse podcast, we welcome Joe Prebich, a seasoned retail-driven marketer with a wealth of experience in the outdoor space. In this episode, he shares his brand relationship expertise, touching on his experience building brand reputation and commitment to delivering exceptional consumer experiences. Joe also walks us through his vibrant career journey from his humble beginnings as a contributor at Snowboarder Magazine to his time managing Shaun White at Redbull, to more recent roles with brands such as Mammut, Fjällräven, and his current position as VP at Benchmade. Tune into this week's episode to learn more about Joe’s jam-packed career and how he leverages his experience to develop meaningful consumer brand relationships.
Ted Li is an experienced executive management professional with over 20 years of U.S. and international experience in general management, operations, product, sales, and marketing. He has a proven track record of success in expanding global businesses through P&L management, strategic leadership, disciplined execution, and cross-functional team building. Ted is an authentic team leader who can effectively drive change while protecting brand and culture. Currently, Ted serves as a Partner at First Wave Consulting Solutions, a team of seasoned business operators who apply real-world experience to propel their clients' businesses forward. He is also a Venture Partner at Sway Ventures, a US-based venture capital firm investing in early to mid-stage technology companies. At Sway Ventures, Ted focuses on strategic capitalization, business development support, and engineered exits to provide great teams with the support they need to change the future. Ted has been a Board Member for The OC Marathon for over 13 years, where he is involved in the Kids Run The OC Training Program, designed to help pre-adolescent kids become more physically fit, promote an active and healthy lifestyle, and combat the onset of childhood obesity. He previously served as Chairman of the Board from 2011 to 2017.
In this electrifying episode of Marketeers Clubhouse, host Jamie Calon sits down with Vince Bannon, a music industry powerhouse with a career spanning from the Detroit club scene to global tech innovation. Vince has worked with everyone from The Police to Nick Cave and even helped shape Coachella's legendary rise. Now, he’s revolutionizing how we experience music with his platform, SO.CO. 🎵 Topics Covered: Vince's incredible journey from concert promoter to tech visionary. Behind-the-scenes stories from Sony, Getty Images, and the evolution of music photography. Why SO.CO is the future of music storytelling—and why it matters. Tune in for an unforgettable conversation filled with industry insights, jaw-dropping anecdotes, and a whole lot of rock 'n' roll spirit. 👉 Watch, like, and subscribe to join the clubhouse where music, marketing, and innovation collide! 🎶
In this dynamic episode of Marketeers Clubhouse, Jamie Calon dives deep into the gritty realities of entrepreneurship with Rob Fraser, founder of Outway Socks. The two connect over shared experiences as competitive athletes and the relentless pursuit of success, exploring how elite sports fuel business resilience and ambition. Rob shares his journey of building a standout sock brand, navigating early wins, the challenges of scaling, and the evolution of "earning not owing" a place in the market. From the myth of work-life balance to the importance of ego and self-discovery, they reveal what it really takes to thrive in business. This conversation is packed with actionable insights and candid advice for aspiring entrepreneurs, making it a must-listen for anyone looking to turn big dreams into reality.
The bike industry faced enormous challenges post-COVID, with many brands struggling to keep up. But some, like Norco Bicycles, stayed ahead of the pack! In this special "On the Road" episode of Marketeers Clubhouse, recorded at Norco's Vancouver headquarters, we sit down with MTB legend Greg Minnaar and Norco’s brand head Gwen Van Lingen. Discover how this family-owned Canadian brand maintained control, made smart investments, and thrived when others didn't. Don't miss these exclusive insights into Norco's brilliant strategies and success in a turbulent market!
Jeremy Martin is back, thirty days into his intense internship, and the reality of the entrepreneurial grind is setting in. Exhausted but more determined than ever, he's learned hard lessons on the relentless pace and demands of a serial entrepreneur’s life. As he continues balancing the chaos of the business world with his aspirations, Jeremy's resilience is tested.
Join us in this episode as we catch up on his journey, uncovering the highs and lows of chasing big dreams and the grit it takes to keep going. Tune in to see if Jeremy has what it takes to thrive under pressure!
Join us for an unprecedented episode of The Marketeers Clubhouse, broadcast directly from Oakley headquarters. We sit down with Brian Takumi, VP of Brand Soul, for an exclusive look into "Future Genesis," Oakley's groundbreaking 50-year brand positioning plan.
In this episode, Brian discusses the evolution of Oakley’s brand narrative and the critical role of storytelling. Learn how the fusion of past and future forms the backbone of their most ambitious campaign yet. Oakley, unlike any other brand, is creating narratives using science fiction to redefine innovation in performance gear with their trailblazing designs and cinematic storytelling elements.Brian delves into how the brand plans to innovate its storytelling to resonate with new generations, offering a real-time master class in brand positioning.
Dive into the creative processes that drive Oakley's future, blending tradition with a vision that challenges the status quo and invites consumers into a journey of innovation and authenticity.
Forget 3, 5, or even 10-year business plans—take a look at Oakley's innovative 50-year plan "Future Genesis." It will blow your marketing mind.
Discover how the legacy of Max Fearlight has shaped Oakley's identity to this point. We then pick up with Max, whose story over the past 25 years has evolved. Future Genesis takes place many years after the original Max Fearlight commercials and several years before the teasers Oakley has been putting out showing Maxine out in a world that is re-growing. It finds Max returning home to the bunker from the unforgiving outside world that he insists is getting worse. He is immediately greeted by his pregnant wife, Sasha, and young daughter, Maxine, both of whom long to be able to explore and enjoy the freedom of being outside. Max and Sasha discuss their own divergent visions for the future and the impact that this will have on their growing family. Tensions between them arise, prompting Maxine to navigate the growing divide. Caught between her father's trepidation of the harsh exterior and her mother's holistic appreciation for its potential, Maxine remains fixated on the ever-present storms and the sparks of possibilities contained within.
This episode is essential for marketing and business professionals looking to capture insights from one of the world's most identifiable brands, renowned for its cutting-edge marketing strategies.🕶️
Dive into the art of brand transformation with Nick Woodhouse, the visionary President and Chief Marketing Officer of Authentic Brands Group (ABG). With a rich three-decade history in marketing and brand management, Nick has redefined how iconic brands captivate and engage the global market. This episode unravels ABG's strategic approach to acquiring and rejuvenating renowned brands, emphasizing the importance of maintaining their authentic essence.
Nick discusses his personal involvement in fostering partnerships with sports and pop culture icons like Shaquille O'Neal and David Beckham, highlighting how these relationships enhance brand narratives and market presence. He also shares behind-the-scenes insights into ABG’s creative marketing initiatives that showcase the company’s commitment to blending traditional brand values with modern consumer needs.
Join us for this enlightening conversation that explores the intersections of brand authenticity, strategic innovation, and visionary leadership with one of the industry's most respected figures. Tune in to discover how Nick Woodhouse's expertise drives the continuous growth and relevance of ABG in today's competitive market.
Join host Jamie Calon, in a captivating episode of Marketers Clubhouse as he sits down with the talented musician and business-savvy artist, Devin Cooper. In this insightful conversation, Devin shares his expertise on navigating the music industry with a strategic mindset, emphasizing the intersection of music and marketing for long-term success. Explore the importance of treating music as a business, as Devin and Jamie delve into the nuances of maximizing profitability, engaging audiences, and balancing artistry with commercialization.
Gain valuable insights on analyzing career trajectory, building a loyal fan base, and understanding the critical "thousand person number" tipping point for music career growth. Learn how Devin's strategic approach to music creation sets him apart as an artist who combines musical excellence with a keen understanding of marketing principles. Don't miss this engaging episode that offers a unique perspective on the strategic fusion of music and marketing in the dynamic world of the music industry. Tune in to Marketers Clubhouse and unlock the secrets to success in music with Devin Cooper.
In this inspiring episode of Marketeers Clubhouse, Jamie Calon dives into the fashion-forward world of FOEHN Clothing Inc. with founders Ingrid Serwaa and Anthony Baranowski. Straight out of Quebec, Canada, this entrepreneurial pair shares their adventure from conceptual dreams to the tangible reality of creating a unique clothing line. Their journey, marked by determination and innovation, sheds light on the complexities of the fashion industry, from mastering design and production to navigating the challenges of starting and scaling a distinctive brand in a competitive market.Through a conversation that weaves together their personal backgrounds, from Ingrid’s transition from the Oakley world to Anthony’s evolution from professional skiing to fashion, they highlight the essence of FOEHN Clothing. The brand stands at the intersection of style, functionality, and sustainability, driven by a commitment to ethical production and environmental responsibility. Join us as we explore the narrative behind FOEHN, a brand that encapsulates the spirit of modern entrepreneurship in fashion, emphasizing quality, sustainability, and the art of overcoming obstacles to achieve one’s vision.
Join host Jamie Calon for an enlightening episode of the Marketeers Clubhouse, featuring Gabriel Denis, the dynamic Director of Operations Loki Box Design. Gabriel shares his transition from the adrenaline-filled world of action sports to pioneering the transformation of shipping containers into immersive brand experiences. This episode delves into the creativity and sustainability behind Loki Box Design’s approach, exploring how they turn simple containers into captivating platforms for brand storytelling and engagement.
Listeners will get an insider's view on the challenges and triumphs of creating interactive marketing spaces that push the boundaries of traditional brand activation. With a focus on adaptability, innovation, and the impactful use of design in marketing, Gabriel’s insights offer invaluable inspiration for marketing professionals, design enthusiasts, and anyone interested in the convergence of marketing and innovation. Tune in for a compelling discussion on redefining marketing spaces with one of the industry's leading creative minds.
In Season 2 Episode 5 of the Marketeers Clubhouse, host Jamie Calon is joined by Canadian decathlete legend Michael Smith. They explore Michael's illustrious athletic career the intricacies of navigating sponsorships and transitioning from sports to successful roles in finance and sports commentary. The episode delves into the challenges Olympic athletes face, including financial struggles and the critical importance of marketing and personal branding. Michael's journey from the track to the boardroom illustrates the application of discipline, resilience, and the mental fortitude developed in sports to succeed in business and life. This episode is a must listen for those interested in the intersection of sports, marketing, and personal development.
In this enlightening episode of Marketeers Clubhouse, Jamie Calon sits down with Justin Kudding, a Juno Award-winning musician, producer, and visionary partner at Plunge Audio. Kudding shares his remarkable journey from the stages with Brett Kissel to the innovative labs of Plunge Audio, where he contributes to crafting cutting-edge in-ear monitors (IEMs) that are reshaping the music experience for artists and audiophiles alike. Delving into the technical and artistic nuances of IEM development, Justin highlights how Plunge Audio's unique 3D printing technology and damper-less design philosophy enhance sound quality and comfort, setting new industry standards.
The conversation ventures into the importance of sound fidelity, the challenges of custom fit, and the transformative impact of Plunge Audio's IEMs on listening experiences. Beyond the technology, Justin offers insights into the intricacies of live performance, production, and the critical aspect of treating music as a business. He emphasizes the significance of building a dedicated fan base and navigating the unique challenges artists face in today's digital landscape. Join us for a compelling dive into the fusion of music, technology, and entrepreneurship with one of the industry's most innovative minds.
In this episode of the Marketeers Clubhouse, Jamie Calon welcomes his old friend Lyndon Cormack, the co-founder of Herschel Supply Co., for a deep dive into Lyndon's journey of transforming a simple idea into a global fashion phenomenon. Lyndon's story is one of passion, resilience, and ingenuity. He shares insights on how Herschel started with the basic idea of creating functional, stylish bags, and evolved into a brand that redefines modern travel and lifestyle.This episode shines light on Lyndons commitment to design and customer satisfaction is a key factor in Herschel's success. Lyndon also discusses the brand's innovative collaborations that go beyond mere branding, adding depth and storytelling to their products. Listeners will learn about Herschel's impressive growth from selling 4,000 bags in their initial offering to a staggering 110 million pieces today, a testament to Lyndon's vision and leadership. Despite numerous investment offers, This episode is not just a discussion on business and design; it's a narrative of a lifelong friendship, shared experiences, and a journey of building a brand that resonates globally. Lyndon's insights offer valuable lessons for entrepreneurs, marketers, and anyone interested in the dynamics of building a successful brand.
