In episode 18 of the Marketeers Clubhouse, we had the honour of hosting the esteemed Canadian radio broadcaster Alan Cross, known for hosting shows like "The Ongoing History of New Music" and "The Secret History of Rock.” In this enlightening episode, Alan delves into the intricacies of the modern music industry, highlighting the difficulty of making it in today’s competitive environment, and offers some insights on how to stand out in such a saturated market. He also discusses technology's pivotal role in reshaping the industry, spotlighting the impact of streaming platforms and the potential influence of Artificial Intelligence on the future of music. Alan intertwines such topics throughout the episode with riveting snippets from modern music history. Whether you're a music lover, a marketing professional, or just curious about the deep ties between music and marketing, this episode promises to be a captivating listen. Don't miss out!