In this episode of the Marketeers Clubhouse, Jamie Calon welcomes his old friend Lyndon Cormack, the co-founder of Herschel Supply Co., for a deep dive into Lyndon's journey of transforming a simple idea into a global fashion phenomenon. Lyndon's story is one of passion, resilience, and ingenuity. He shares insights on how Herschel started with the basic idea of creating functional, stylish bags, and evolved into a brand that redefines modern travel and lifestyle.This episode shines light on Lyndons commitment to design and customer satisfaction is a key factor in Herschel's success. Lyndon also discusses the brand's innovative collaborations that go beyond mere branding, adding depth and storytelling to their products. Listeners will learn about Herschel's impressive growth from selling 4,000 bags in their initial offering to a staggering 110 million pieces today, a testament to Lyndon's vision and leadership. Despite numerous investment offers, This episode is not just a discussion on business and design; it's a narrative of a lifelong friendship, shared experiences, and a journey of building a brand that resonates globally. Lyndon's insights offer valuable lessons for entrepreneurs, marketers, and anyone interested in the dynamics of building a successful brand.