Join host Jamie Calon and global PR powerhouse Shana Frahm, co-founder of Spokeswoman Says and Communications Director for The Sanders Institute. With a 30-year career spanning action sports, politics, fashion, and more, Shana shares expert insights on PR’s role in balancing brand storytelling, managing crises, and navigating the ever-shifting media landscape. In this episode, Shana dishes on everything from Olympic gold medal campaigns to hurricane-hit events, revealing the art of preparation and the power of authenticity. Plus, get a sneak peek into her upcoming memoir, The Entrepreneurs: It’s Only Rock n Roll, a nostalgic dive into her decade with the Hard Rock Cafes and the original Hard Rock Hotel, set to hit Spotify in early 2025. 🚀 Tune in for PR secrets, behind-the-scenes stories, and marketing magic with a rock-and-roll edge!