In this episode, I sit down with someone who fundamentally changed the trajectory of my career: Josée Perreault - former Oakley executive and now CMO of BRP.Josée’s story is nothing short of legendary. From helping Oakley explode from a $9M subsidiary to a global cultural phenomenon, to navigating the Luxottica acquisition, to leading international divisions in Europe, and now driving brand and market expansion at BRP, she’s done it all.We dive into:✅ What it was like to rise as a woman leader in an industry dominated by men✅ Behind-the-scenes stories of Oakley’s explosive growth and culture✅ The art of leading with grace, power, and authenticity (without playing the stereotypes)✅ How BRP is opening new markets and reshaping its audience through diversity✅ Hard truths about brand identity, retail execution, and the “last three yards” of marketing that make or break salesJosée’s leadership style shaped my own journey, and in this episode, she shares wisdom that every marketer, entrepreneur, and aspiring leader needs to hear.If you’ve ever wondered how iconic brands scale, survive acquisitions, and stay relevant in changing markets — this one’s for you.