Greg Minnaar & Gwen Van Lingen : NORCO Racing

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Marketeers Clubhouse

38 episodes

3 days ago

The ultimate marketing experience. Pull up an apple crate, grab a beer and join host, Jamie Calon as he explores the world of marketing from a variety of perspectives, with special guests from Getty Images, The North Face, Thule, Oakley and more. Get the inside scoop on how big brands operate and the fascinating stories behind today’s industry leaders. We’ll try to stay on topic but can’t make any promises! After all, what’s life without a few detours.

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Marketing

Business

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Greg Minnaar & Gwen Van Lingen : NORCO Racing | Marketeers Clubhouse #33

Marketeers Clubhouse

36 minutes 45 seconds

1 year ago

Greg Minnaar & Gwen Van Lingen : NORCO Racing | Marketeers Clubhouse #33

The bike industry faced enormous challenges post-COVID, with many brands struggling to keep up. But some, like Norco Bicycles, stayed ahead of the pack! In this special "On the Road" episode of Marketeers Clubhouse, recorded at Norco's Vancouver headquarters, we sit down with MTB legend Greg Minnaar and Norco’s brand head Gwen Van Lingen. Discover how this family-owned Canadian brand maintained control, made smart investments, and thrived when others didn't. Don't miss these exclusive insights into Norco's brilliant strategies and success in a turbulent market!