Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
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Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
Summary In this episode of Conquering Brand Beasts, JCC and Thomas delve into the complex history of Pepsi's branding and marketing strategies, contrasting it with Coca-Cola's more stable identity. They explore various campaigns, both successful and disastrous, including the infamous Kendall Jenner ad and the 1992 Philippines incident. The conversation highlights the importance of understanding brand identity, audience engagement, and the lessons small businesses can learn from Pepsi's misste...
Summary In this episode of the Koyoti Small Business Podcast, host Thomas interviews Max Emma, an expert in franchising and bookkeeping. Max shares his personal journey to entrepreneurship, starting from his 'Freedom Day' when he left corporate life to build his own businesses. He discusses the evolution of his bookkeeping company into a franchise and the importance of culture in franchising. The conversation covers various aspects of franchising, including the financial commitments, the prep...
Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the world of artificial intelligence, particularly focusing on large language models (LLMs) like ChatGPT. He discusses their impressive capabilities alongside their limitations, emphasizing that while AI can enhance productivity and creativity, it lacks originality and the ability to verify facts. Thomas reassures small business owners and creatives that their unique ideas are safe from being replicated by AI, as th...
Summary In this episode, Thomas and Marc Mathys discuss the importance of mental health for entrepreneurs and how Reset.it helps individuals reset their thoughts and beliefs that do not belong to them. Marc shares his personal journey of overcoming severe sleep apnea and how it led him to study neuroscience and quantum energy. The conversation delves into the process of resetting one's mindset, the significance of being present, and the ongoing support provided through Reset-it's membership p...
Summary This episode of the Koyoti Small Business Podcast explores the fascinating world of ice cream, focusing on two iconic brands: Haagen-Dazs and Ben & Jerry's. The hosts discuss the evolution of premium ice cream, the unique stories behind each brand, and how their identities reflect their values and social responsibilities. They delve into the competitive landscape of the ice cream market, emphasizing the importance of finding one's niche and the lessons small businesses can learn f...
Summary In this episode of the Koyoti Small Business Podcast, Thomas discusses the evolving landscape of social media and its implications for small businesses. He highlights the shift in user engagement, particularly among younger generations, who are moving towards more private online spaces. The conversation emphasizes the importance of building community and relationships in marketing, rather than relying solely on algorithms. Thomas encourages small business owners to focus on creating m...
Summary In this engaging conversation, Kathy Barthel shares her journey as a video coach and the significance of authenticity in video content. She discusses the evolution of her brand, the B.R.A.T brand, which empowers women to embrace their uniqueness. Kathy provides insights into overcoming camera anxiety, the importance of preparation, and common mistakes in video production. She emphasizes the need for business owners to connect with their passion and deliver value through their content....
Summary In this episode, the hosts discuss the competitive landscape between Wendy's and Burger King, exploring their marketing strategies, social media presence, and community engagement. They highlight how Wendy's has successfully carved out a unique voice and brand identity, while Burger King struggles to find its footing. The conversation emphasizes the importance of building brand loyalty through genuine connections with consumers and offers valuable lessons for small businesses on how t...
Summary In this episode of the Coyote Small Business Podcast, host Thomas discusses the importance of mental health for small business owners with expert Jennie Hays. They explore the innovative technique of brainspotting, which helps individuals reframe memories and overcome emotional blocks. Jennie shares her personal journey from being a paramedic to becoming a brainspotting practitioner, highlighting the impact of trauma on mental health and the effectiveness of brainspotting in facilita...
Summary In this episode of Conquering Brand Beasts, Thomas and JCC delve into the coffee culture, focusing on the giants Starbucks and Tim Hortons. They explore personal experiences with coffee, the evolution of coffee culture, and the branding strategies of these companies. The conversation highlights the significance of creating a welcoming environment in coffee shops, the training and brand identity at Starbucks, and the community-driven approach of Tim Hortons. The discussion also touches...
Summary In this episode of the Koyoti Small Business Podcast, Thomas discusses the Tylenol crisis of 1982, where seven people died after consuming cyanide-laced Tylenol. He highlights how Johnson & Johnson's response to the crisis serves as a masterclass in brand trust and crisis management. The company opted for a global recall of 31 million bottles, issued public warnings, collaborated with law enforcement, and introduced new safety measures. Thomas emphasizes the importance of values a...
Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with digital strategist Dina Ross about the importance of digital strategy for small businesses. They discuss Dina's background in media and journalism, her transition to consulting, and her content-first approach to marketing. The conversation covers the significance of authentic communication, the role of AI in marketing, and practical advice for small business owners on starting their digital strategy. Dina em...
Summary In this episode, the CBB discuss the recent rebranding of Jaguar, exploring its implications for the brand's identity and market position. They delve into the reactions to the rebrand, the legacy of Jaguar, and the shifting demographics of its target audience. The conversation highlights the importance of brand communication and adaptation, especially for small businesses looking to remain relevant in a changing market. The hosts emphasize the need for brands to understand their core ...
Summary In this episode, Thomas interviews David Beckemeyer, a retired tech executive and host of the Outrage Overload podcast. They discuss the nuances of funding for small businesses, the importance of understanding the investor's perspective, and David's journey from software engineer to tech executive. David shares insights on the current funding landscape, the significance of having a clear business purpose, and when small businesses should consider seeking funding. In this conversation,...
Summary In this episode of the Koyoti Small Business Podcast, hosts Thomas and Jonathan discuss the evolution of their podcast through various seasons, focusing on branding and marketing strategies for small businesses. They introduce the theme of the current season, which revolves around case studies, particularly highlighting the story of Fujifilm and its commitment to film. The conversation also delves into the concept of cultish marketing, drawing parallels between cult leaders and effect...
Summary In this episode of the Koyoti Small Business Podcast, Thomas discusses the launch of the new Koyoti.com website, detailing the journey of its development, the challenges faced, and the creative philosophy behind its design. He emphasizes the importance of custom design for branding and differentiation in the market, and shares insights on how the website serves as a platform for innovation and creativity within the team. Thomas invites listeners to explore the new site and provide fee...
Summary In this pre-episode of Season Four of the Koyoti Small Business Podcast, host Thomas reflects on the journey of reaching 100 episodes and shares exciting plans for the upcoming season. He highlights the introduction of new resource library interviews, including insights from a Silicon Valley expert on working with investors. Additionally, Thomas discusses the shift in focus for the 'Conquering Brand Beasts' segment towards case studies and emphasises the importance of branding, refere...
Summary In this season finale of the Koyoti Small Business Podcast, host Thomas reflects on the key themes and insights from Season Three, which focused on branding fundamentals. He discusses the importance of understanding one's brand story and messaging, shares personal experiences from Coyote's rebranding journey, and looks ahead to the upcoming Season Four, which will feature more expert insights and marketing stories. Thomas encourages listeners to engage with the podcast and reach out ...
Summary In this episode, JCC and Thomas discuss various aspects of branding and marketing, including the importance of core values, community engagement, and brand trust; topics and questions that they missed or needed more context for. They explore Fujifilm's response to a disaster, the role of AI in marketing, and the significance of experiential marketing. The conversation also touches on metrics and KPIs for small businesses, emphasizing the need for a holistic approach to branding and m...
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
