Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
All content for Koyoti Small Business Podcast is the property of Koyoti and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
Conquering Brand Beasts - Marketing Strategies in Fast Food
Koyoti Small Business Podcast
50 minutes
4 months ago
Conquering Brand Beasts - Marketing Strategies in Fast Food
Summary In this episode, the hosts discuss the competitive landscape between Wendy's and Burger King, exploring their marketing strategies, social media presence, and community engagement. They highlight how Wendy's has successfully carved out a unique voice and brand identity, while Burger King struggles to find its footing. The conversation emphasizes the importance of building brand loyalty through genuine connections with consumers and offers valuable lessons for small businesses on how t...
Koyoti Small Business Podcast
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
