Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
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Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
Conquering Brand Beasts - Brand Identity Within Coffee Culture For Small Business
Koyoti Small Business Podcast
1 hour 5 minutes
4 months ago
Conquering Brand Beasts - Brand Identity Within Coffee Culture For Small Business
Summary In this episode of Conquering Brand Beasts, Thomas and JCC delve into the coffee culture, focusing on the giants Starbucks and Tim Hortons. They explore personal experiences with coffee, the evolution of coffee culture, and the branding strategies of these companies. The conversation highlights the significance of creating a welcoming environment in coffee shops, the training and brand identity at Starbucks, and the community-driven approach of Tim Hortons. The discussion also touches...
Koyoti Small Business Podcast
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
