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Koyoti Small Business Podcast
Koyoti
118 episodes
2 months ago
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
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Marketing
Business,
Entrepreneurship
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All content for Koyoti Small Business Podcast is the property of Koyoti and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
Show more...
Marketing
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/2b/46/18/2b46186f-5312-846b-a10b-0b27a696eab6/mza_8877741035355534821.jpg/600x600bb.jpg
Resource Library - Embracing Authenticity in Video
Koyoti Small Business Podcast
58 minutes
4 months ago
Resource Library - Embracing Authenticity in Video
Summary In this engaging conversation, Kathy Barthel shares her journey as a video coach and the significance of authenticity in video content. She discusses the evolution of her brand, the B.R.A.T brand, which empowers women to embrace their uniqueness. Kathy provides insights into overcoming camera anxiety, the importance of preparation, and common mistakes in video production. She emphasizes the need for business owners to connect with their passion and deliver value through their content....
Koyoti Small Business Podcast
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...