Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
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Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
Conquering Brand Beasts - A Dissection of Jaguar's Rebrand
Koyoti Small Business Podcast
40 minutes
5 months ago
Conquering Brand Beasts - A Dissection of Jaguar's Rebrand
Summary In this episode, the CBB discuss the recent rebranding of Jaguar, exploring its implications for the brand's identity and market position. They delve into the reactions to the rebrand, the legacy of Jaguar, and the shifting demographics of its target audience. The conversation highlights the importance of brand communication and adaptation, especially for small businesses looking to remain relevant in a changing market. The hosts emphasize the need for brands to understand their core ...
Koyoti Small Business Podcast
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
