Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
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Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
Yips, Pips, and Yaps - Crisis-Proof Your Brand: The Tylenol Playbook for Small Business
Koyoti Small Business Podcast
14 minutes
5 months ago
Yips, Pips, and Yaps - Crisis-Proof Your Brand: The Tylenol Playbook for Small Business
Summary In this episode of the Koyoti Small Business Podcast, Thomas discusses the Tylenol crisis of 1982, where seven people died after consuming cyanide-laced Tylenol. He highlights how Johnson & Johnson's response to the crisis serves as a masterclass in brand trust and crisis management. The company opted for a global recall of 31 million bottles, issued public warnings, collaborated with law enforcement, and introduced new safety measures. Thomas emphasizes the importance of values a...
Koyoti Small Business Podcast
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
