In this episode of the Higher Ed Demand Gen podcast, host Shiro Hatori sits down with Paige Piontkowsky, AVP of Enrollment Management at the University of La Verne.
Discover how this small private university increased transfer student enrollment by 43% and the innovative strategies behind their success.
From leveraging data-driven recruitment plans to the surprising effectiveness of LinkedIn campaigns, Paige shares insights into enrollment management and the importance of collaboration with marketing.
Tune in to learn how the University of La Verne is navigating the competitive landscape of higher education and achieving stability in enrollment.
Connect with Paige on LinkedIn: https://www.linkedin.com/in/paige-piontkowsky/
In this episode of the Higher Ed Demand Gen podcast, we sit down with Krissy Buck, Director of ShockStarter at WSU Tech.
Krissy shares her journey from a DIY blogger to a leader in digital marketing education, highlighting the innovative ShockStarter program.
Discover how this in-house, student-driven marketing agency is bridging the gap between education and industry, providing students with real-world experience and setting them up for success in the digital marketing field.
Tune in to learn about the power of applied learning and the future of marketing education.
In this episode, Shiro Hattori speaks with Melanie Linder, VP of Marketing Communications at the University of North Dakota, about the significant growth in enrollment and the strategic marketing initiatives that have contributed to this success.
They discuss the importance of centralized marketing, leadership support, campus renewal, and effective storytelling in engaging prospective students. Melanie emphasizes that a logo is not a marketing campaign and shares insights on how to measure and communicate marketing success effectively.
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Join us in this insightful episode as we reconnect with Andrew Sogn, now serving as the Chief Marketing Officer at Dakota State University. Andrew shares his journey from South Dakota State University to DSU, highlighting the unique challenges and rewarding experiences of transitioning into a CMO role.
Discover how DSU's focus on STEM and cyber innovation is shaping its future, and learn about the strategic initiatives that Andrew is spearheading to elevate the university's brand and impact. Whether you're interested in higher education marketing or leadership transitions, this episode offers valuable insights and inspiration.
In this episode of the Higher Ed Demand Gen podcast, we sit down with Brian Piper, an AI integration consultant and former Director of Content Strategy at the University of Rochester, to demystify the adoption of artificial intelligence in higher education. With a rich background in web development, content marketing, and SEO, Brian shares his journey from recognizing the potential of ChatGPT in 2022 to spearheading an institution-wide AI council and now helping other schools do the same.If you're wondering how to begin implementing AI, Brian argues against simply "squeezing AI into your current workflows". He presents AI adoption as a comprehensive change management project that requires buy-in from leadership to the team level. It’s about viewing AI as a collaborator, an "entity" added to your workforce, rather than just a tool for automation. This approach shifts the focus from replacing jobs to enhancing them, emphasizing that human expertise is needed more than ever to guide the technology with the right prompts, use data ethically, and validate outputs to ensure they are strategic and audience-first.Connect with Brian on Linkedin: https://www.linkedin.com/in/brianwpiper/
Unlock the secrets to deeper student connections and boosted enrollment in this episode of the Higher Ed Demand Gen Podcast. We delve into the critical topic of enrollment personalization, drawing wisdom from a past summit featuring higher education experts.Discover how to move beyond surface-level outreach and truly resonate with prospective students. We tackle the ever-present challenges in enrollment marketing and admissions, from navigating enrollment cliffs and optimizing recruitment budgets to effectively launching new programs. Learn how a lack of data doesn't have to be a personalization roadblock, and how smart strategies can overcome staffing limitations.Connect with Carrie Phillips on Linkedin: https://www.linkedin.com/in/carriehphillips/
This episode of the Higher Ed Demand Gen Podcast revisits a webinar on enrollment personalization. The discussion features panelists Allison Turcio, Jamie Brownlee-Turgeon, Angie Cooksy, and Dave Gladson who share their insights on approaching personalization in enrollment marketing communications. The episode delves into key challenges in enrollment, marketing, and admissions, such as the enrollment cliff, ineffective name buying strategies, launching new academic programs, lack of data for personalization, and staffing and budget limitations. Panelists explore effective ways to reach prospective students, emphasizing the importance of personalized messaging and relevant content. The discussion also covers strategies for utilizing data to target 1-to-1 communications and creating a sense of personalization at scale.
In this episode of the Higher Ed Demand Gen Podcast, we sit down with Jeff Patterson, Founder and CEO of Gaggle, a prominent figure in higher education, largely due to his popular weekly job postings on LinkedIn. We'll explore the enduring power of relationships in this field and how the connections you make often become both meaningful and long-lasting. For those looking to optimize their professional strategies, the discussion delves into how LinkedIn can be leveraged not just for networking, but as a powerful tool for job searching and discovering new opportunities. Moreover, we’ll uncover effective job search tactics, including why your LinkedIn profile might be even more critical than your resume. Finally, for higher ed marketers considering a career shift, the episode sheds light on the potential of transitioning into edtech sales, highlighting how skills in relationship building, active listening, and creative problem-solving are highly transferable and valuable in that space.Connect with Jeff Patterson on Linkedin: https://www.linkedin.com/in/jeffhpatterson/
Ready to navigate the AI revolution in higher education marketing? This episode dives deep into how institutions are leveraging artificial intelligence to connect with students, streamline operations, and stay ahead of the curve.We explore Arizona State University's innovative approach, uncovering how their AI Innovation Challenge sparked campus-wide adoption and yielded tangible results. Learn how fostering a culture of experimentation and responsible implementation can transform your institution's marketing efforts.Discover practical AI applications you can implement today, from crafting compelling content with AI assistance to building intelligent bots that enhance communication and brand consistency. We'll also highlight the power of community and knowledge sharing, showcasing how the AI Beacon Network is empowering higher ed marketers across the country.Connect with Tina Miller on Linkedin: https://www.linkedin.com/in/tinamiller3/
Unlock Student Engagement: Mastering Accessibility and Email Marketing in Higher EdWe explore the transformative power of accessibility and the strategic finesse of email marketing, with a focus on real-world applications and tangible results.Jonathan Blundell shares his personal journey, highlighting the pivotal moment they recognized accessibility as not just a requirement, but a moral imperative. Discover how to build a team culture that champions inclusivity and partners with vendors who share your vision.We dissect the evolution of their institution's email marketing strategy, from basic newsletters to sophisticated, segmented campaigns that drive enrollment. Learn how to craft email journeys that nurture prospective students, delivering the right message at the right time. We'll unpack the secrets behind their impressive conversion rates and the simple tweaks that doubled their click-through rates.Connect with Jonathan Blundell on Linkedin: https://www.linkedin.com/in/jdblundell/
Join us for an enlightening conversation with Paul Schantz, a seasoned IT leader at California State University, Northridge (CSUN), as we delve into the critical intersections of accessibility, technology, and student success in today’s higher education landscape. This episode unpacks the upcoming ADA compliance deadline, CSUN’s proactive approach to digital accessibility, and the transformative potential of AI.Discover how institutions are preparing for the 2026 ADA deadline, ensuring all digital content adheres to WCAG 2.1 AA guidelines. Learn about CSUN’s robust procurement process, designed to guarantee that all technology meets rigorous accessibility standards, and how they partner with vendors to drive inclusive solutions.We also explore the burgeoning role of AI in higher education, focusing on its potential to enhance student engagement and data analysis. Paul shares insights into CSUN’s AI task force, highlighting how AI tools can be leveraged to improve retention, graduation rates, and overall student experience.Connect with Paul Schantz on Linkedin: https://www.linkedin.com/in/paulschantz/
The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery!This episode delves into the critical shift from viewing marketing as a mere expense to recognizing its strategic importance as a driver of institutional success.Discover how marketing has moved from the periphery to the core of university strategy, and learn why a cabinet-level leader should ideally oversee this vital function. We explore the essential reframing of marketing as an investment, akin to endowments or infrastructure, demanding upfront commitment but promising substantial returns.Connect with Terry on Linkedin: https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/
Join us in this episode as we speak with Valerie Kelly, a marketing leader who's tackling the challenges and triumphs of higher education marketing as a one person marketing leader.Discover what it's like to be a one-person marketing team within a university college, and how to effectively drive engagement and visibility.Valerie shares her experiences in transitioning from the nonprofit sector to higher education, and the unique challenges of managing a broad range of marketing responsibilities.Learn how she's leveraging storytelling to highlight student and faculty successes, and the strategic shift from print to digital marketing they’ve undertaken at Sacramento State College of Business.Connect with Valerie on Linkedin: https://www.linkedin.com/in/vjkelly/
Are you a higher ed marketer struggling to keep up with the ever-evolving world of social media? This episode offers valuable insights and practical strategies for navigating the challenges and maximizing your impact. We delve into the crucial role of social media in building brand reputation and fostering authentic community engagement.Discover why organic social media is far from dead and how it can work in harmony with paid campaigns. We discuss the need to elevate the social media manager role within institutions, advocating for dedicated expertise and strategic thinking rather than treating it as an afterthought.Learn how to build a collaborative team, even without direct reports, by leading with influence and fostering strong relationships across campus. We also explore effective strategies for managing content requests and providing constructive feedback to colleagues.Plus, we emphasize the importance of creating shareable content that transcends platforms, focusing on engagement as a key metric, and establishing long-term goals to guide your social media efforts. https://www.josieahlquist.com/digital-community-building-cohort/Connect with Jenny Li Fowler on Linkedin:https://www.linkedin.com/in/jennylifowler/
Want to create truly transformative educational experiences that drive enrollment? This episode dives into the power of industry-immersive education and experiential marketing in higher ed.We explore how partnering with iconic brands and industry experts can create unparalleled learning opportunities for students.Discover how BrandEd, through collaborations with organizations like Vogue, The New York Times, and Manchester City, delivers hands-on projects, behind-the-scenes access, and invaluable industry connections. Plus, we explore the crucial role of word-of-mouth marketing and how creating exceptional student experiences can lead to viral promotion and increased enrollment.Connect with Brandon Busteed on Linkedin:https://www.linkedin.com/in/busteed/
Are silos hindering your higher ed marketing efforts? Do you want to maximize your impact and drive enrollment? This episode is a must-listen for higher ed marketers seeking practical strategies and actionable insights.
We dive into the importance of breaking down departmental silos and fostering stronger collaboration across campus. Learn how data-driven decision-making can transform your marketing strategies, allowing you to pinpoint areas for improvement and allocate resources effectively.
Discover how to focus your efforts on institutional priorities like enrollment, advancement, and reputation, and why building strong relationships with colleagues is essential for success. We also explore the critical role of marketing at the cabinet level and how a strategic marketing presence can influence key institutional decisions.
Plus, we emphasize the importance of treating your website as your most valuable admissions tool, optimizing it to attract and engage prospective students.
Connect with Shane Baglini on Linkedin: https://www.linkedin.com/in/shanebaglini/
Want to create higher ed content that truly resonates? This episode dives into the power of authenticity and user-generated content (UGC) in higher education marketing. We explore how to connect with prospective students on a deeper level by prioritizing genuine student voices over polished marketing speak. Discover why collaboration is key to a successful content strategy and how to effectively partner with various departments, especially admissions. We discuss the evolving landscape of content creation and the importance of adapting to the changing preferences of different generations. Learn how to balance high production value with authentic UGC and why simple, student-created content can be incredibly impactful. We also uncover the surprising value of LinkedIn as a platform for reaching alumni, professionals, and even current students. Let us know what you think of the episode! Connect with Mathias Reed on Linkedin: https://www.linkedin.com/in/mathiasreed/
At Point Loma Nazarene University, everything changed when marketing became centralized. Led by an effort to increase enrollment for Graduate & Professional programs, marketing went from being a disconnected department to a centralized unit. Not only were they able to be more efficient and actually increase enrollment in these programs, they did it while working remote! Ditching the old model of needing to have everyone on campus has opened up their team to be more independent while still working together in an efficient manner. Listen in on this week’s episode to learn how they did it, and how you can too! Connect with Dave Gladson on Linkedin: https://www.linkedin.com/in/dave-gladson-a331127b/
Is higher education facing a brand crisis? This episode we’re diving deep into the growing negative perception surrounding college and what we, as higher ed marketers, can do about it. We explore the concerning trend of declining interest in college among potential students and the urgent need for a unified industry response. Joining us is Tamalyn Powell has been in Higher Ed for over 25 years. She’s leading this charge to redefine the public’s perception of Higher Ed. Connect with Tamalyn Powell on Linkedin: https://www.linkedin.com/in/tamalyn-powell-850a323/
Join us as we delve into the world of higher education marketing with Christian Ponce, Associate Vice President for Marketing at Old Dominion University. We discuss the importance of strategic marketing, the power of storytelling, and the need for cross-functional collaboration. As well as 3/4 Marketing and the role of multicultural marketing. Connect with Christian Ponce on Linkedin: https://www.linkedin.com/in/ponce7/
