Want to create higher ed content that truly resonates? This episode dives into the power of authenticity and user-generated content (UGC) in higher education marketing. We explore how to connect with prospective students on a deeper level by prioritizing genuine student voices over polished marketing speak. Discover why collaboration is key to a successful content strategy and how to effectively partner with various departments, especially admissions. We discuss the evolving landscape of content creation and the importance of adapting to the changing preferences of different generations. Learn how to balance high production value with authentic UGC and why simple, student-created content can be incredibly impactful. We also uncover the surprising value of LinkedIn as a platform for reaching alumni, professionals, and even current students. Let us know what you think of the episode! Connect with Mathias Reed on Linkedin: https://www.linkedin.com/in/mathiasreed/