Ep. 132: How to ACTUALLY Implement AI in Higher Ed Marketing // Higher Ed Demand Gen

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Higher Ed Demand Gen Podcast

Concept3D

136 episodes

6 days ago

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes. Concept3D helps Higher Ed Leaders create location-driven interactive mapping, virtual tour, and event calendaring solutions that engage your students, showcase your university, and effectively tell your story. Visit Concept3D.com to learn about out how we may help your institution.

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Ep. 132: How to ACTUALLY Implement AI in Higher Ed Marketing // Higher Ed Demand Gen - Brian Piper

Higher Ed Demand Gen Podcast

37 minutes

4 months ago

Ep. 132: How to ACTUALLY Implement AI in Higher Ed Marketing // Higher Ed Demand Gen - Brian Piper

In this episode of the Higher Ed Demand Gen podcast, we sit down with Brian Piper, an AI integration consultant and former Director of Content Strategy at the University of Rochester, to demystify the adoption of artificial intelligence in higher education. With a rich background in web development, content marketing, and SEO, Brian shares his journey from recognizing the potential of ChatGPT in 2022 to spearheading an institution-wide AI council and now helping other schools do the same.If you're wondering how to begin implementing AI, Brian argues against simply "squeezing AI into your current workflows". He presents AI adoption as a comprehensive change management project that requires buy-in from leadership to the team level. It’s about viewing AI as a collaborator, an "entity" added to your workforce, rather than just a tool for automation. This approach shifts the focus from replacing jobs to enhancing them, emphasizing that human expertise is needed more than ever to guide the technology with the right prompts, use data ethically, and validate outputs to ensure they are strategic and audience-first.Connect with Brian on Linkedin: https://www.linkedin.com/in/brianwpiper/