Are you a higher ed marketer struggling to keep up with the ever-evolving world of social media? This episode offers valuable insights and practical strategies for navigating the challenges and maximizing your impact. We delve into the crucial role of social media in building brand reputation and fostering authentic community engagement.Discover why organic social media is far from dead and how it can work in harmony with paid campaigns. We discuss the need to elevate the social media manager role within institutions, advocating for dedicated expertise and strategic thinking rather than treating it as an afterthought.Learn how to build a collaborative team, even without direct reports, by leading with influence and fostering strong relationships across campus. We also explore effective strategies for managing content requests and providing constructive feedback to colleagues.Plus, we emphasize the importance of creating shareable content that transcends platforms, focusing on engagement as a key metric, and establishing long-term goals to guide your social media efforts. https://www.josieahlquist.com/digital-community-building-cohort/Connect with Jenny Li Fowler on Linkedin:https://www.linkedin.com/in/jennylifowler/