Join us in this episode as we speak with Valerie Kelly, a marketing leader who's tackling the challenges and triumphs of higher education marketing as a one person marketing leader.Discover what it's like to be a one-person marketing team within a university college, and how to effectively drive engagement and visibility.Valerie shares her experiences in transitioning from the nonprofit sector to higher education, and the unique challenges of managing a broad range of marketing responsibilities.Learn how she's leveraging storytelling to highlight student and faculty successes, and the strategic shift from print to digital marketing they’ve undertaken at Sacramento State College of Business.Connect with Valerie on Linkedin: https://www.linkedin.com/in/vjkelly/