Ep. 127: Why a TRUE User-Friendly Experience is an Accessible Experience & How to Scale Your Email Enrollment Marketing Drip Campaigns // Higher Ed Demand Gen

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Higher Ed Demand Gen Podcast

Concept3D

136 episodes

6 days ago

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes. Concept3D helps Higher Ed Leaders create location-driven interactive mapping, virtual tour, and event calendaring solutions that engage your students, showcase your university, and effectively tell your story. Visit Concept3D.com to learn about out how we may help your institution.

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Ep. 127: Why a TRUE User-Friendly Experience is an Accessible Experience & How to Scale Your Email Enrollment Marketing Drip Campaigns // Higher Ed Demand Gen - Jonathan Blundell

Higher Ed Demand Gen Podcast

36 minutes 33 seconds

6 months ago

Ep. 127: Why a TRUE User-Friendly Experience is an Accessible Experience & How to Scale Your Email Enrollment Marketing Drip Campaigns // Higher Ed Demand Gen - Jonathan Blundell

Unlock Student Engagement: Mastering Accessibility and Email Marketing in Higher EdWe explore the transformative power of accessibility and the strategic finesse of email marketing, with a focus on real-world applications and tangible results.Jonathan Blundell shares his personal journey, highlighting the pivotal moment they recognized accessibility as not just a requirement, but a moral imperative. Discover how to build a team culture that champions inclusivity and partners with vendors who share your vision.We dissect the evolution of their institution's email marketing strategy, from basic newsletters to sophisticated, segmented campaigns that drive enrollment. Learn how to craft email journeys that nurture prospective students, delivering the right message at the right time. We'll unpack the secrets behind their impressive conversion rates and the simple tweaks that doubled their click-through rates.Connect with Jonathan Blundell on Linkedin: https://www.linkedin.com/in/jdblundell/