In this episode of the Wisenetix Podcast, Andrew Armstrong, Sales and Marketing Director at Pathway Intermediates, shares lessons from 30 years in global agri sales and feed additives. He explains how timeless fundamentals meet modern data, why long-term partnerships beat transactions, and how to position science-driven innovation across regions. Hear practical takes on relevance, trust, and sustainability that actually work. Listen now on all major platforms! "Timeless husbandry fundamentals still determine outcomes, while modern technologies and data enhance consistency, decisions, and scale across species and systems." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andrew Armstrong https://www.linkedin.com/in/andrew-armstrong-30a668b/ is Sales and Marketing Director at Pathway Intermediates with 25+ years in animal nutrition, health, and feed additives across the UK, Europe, and global markets. His work centers on strategic partnerships, market expansion, and translating R&D into relevant value for customers. Liked this one? Don’t stop now — Here’s what we think you’ll love: https://www.wisenetix.com/blog?tag=wisenetix+podcast What will you learn: (00:00) Highlight (00:37) Introduction (03:55) Sales lessons (05:56) Company focus (09:17) Innovation story (10:53) Partner trust (12:26) Regional nuance (23:00) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Rick Langille, Founder and CEO of Harvest Today, shares how modular vertical growing systems are reshaping fresh food access. He discusses overcoming startup challenges, the role of nutrition in public health, and the importance of building community-driven food systems. Gain insights into leadership, brand authority, and why “food is medicine.” Listen now on all major platforms! "Business is people. It’s about building relationships and serving others." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Rick Langille https://www.linkedin.com/in/rick-langille-2a0b96107/ , Founder and CEO of Harvest Today, has built a mission-driven company that manufactures modular Vertigation Systems to meet the rising demand for fresh, local food. With decades of business experience, he champions health, sustainability, and community impact through innovative agriculture solutions. Liked this one? Don’t stop now — Here’s what we think you’ll love: https://www.wisenetix.com/blog?tag=wisenetix+podcast What will you learn: (00:00) Highlight (00:26) Introduction (01:10) Purpose-driven leadership (07:20) Startup funding challenges (12:07) Food as medicine (17:38) Community food systems (29:53) Brand authority strategies (33:34) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Stephen Lamb, Grower Outreach Lead at Andes, shares how his journey from the military to agribusiness helped him lead with empathy and purpose in today’s saturated agricultural market. He unpacks the challenges of grower engagement, carbon markets, and how personal branding drives trust and authority. Listen now on all major platforms! "Farmers won’t work with you if they don’t trust you, even if you’re the smartest person in the room." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​Stephen Lamb https://www.linkedin.com/in/stephen-r-lamb/ brings extensive experience from roles across agtech, grain marketing, and sustainable outreach. Now Grower Outreach Lead at Andes, he focuses on helping growers adopt carbon programs and build trust through face-to-face engagement. Liked this one? Don’t stop now — Here’s what we think you’ll love: https://www.wisenetix.com/blog?tag=wisenetix+podcast What will you learn: (00:00) Highlight (00:37) Introduction (05:46) Building grower trust (10:09) Market noise challenges (14:01) Carbon market skepticism (20:45) Personal brand clarity (27:48) Brand authority building (31:02) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Geraldo Mattioli, a global agribusiness leader, shares key lessons from his 30-year career leading agribusiness operations across Brazil, the U.S., and Europe. He discusses digital transformation, strategic asset management, and the evolving challenges of agriculture leadership. Hear how trust, adaptability, and purpose-driven leadership drive performance in today’s global ag landscape. Listen now on all major platforms! “Agriculture has changed a lot and will continue to change, but it's still an industry where change comes at its own pace.” 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Geraldo Mattioli https://www.linkedin.com/in/geraldomattioli/ is a global agribusiness leader with nearly 30 years of experience managing teams and operations across Latin America, North America, and Europe. He has led strategic initiatives in crop nutrition, sustainability, digital transformation, and asset optimization, always with a focus on business impact. His perspective blends practical leadership with deep market knowledge. Liked this one? Don’t stop now — Here’s what we think you’ll love: https://www.wisenetix.com/blog?tag=wisenetix+podcast What will you learn: (00:00) Highlight (00:40) Introduction (04:16) Agriculture market differences (08:10) Leadership in new markets (12:04) Digital transformation barriers (14:39) Strategic asset decisions (16:42) Navigating professional transitions (22:33) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this special re-run episode of the Wisenetix Podcast, we revisit our conversation with Ben McCormick, Vice President of Marketing Services at 5MetaCom. Ben brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts! "Understanding the customer's problem and how your product can uniquely solve it is crucial." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ben McCormick https://www.linkedin.com/in/ben-mccormick-54872522/ is the Vice President of Marketing Services at 5MetaCom in Carmel, Indiana. With a degree in Business Communications from Indiana University Bloomington, Ben has over 19 years of experience developing B2B marketing strategies, particularly for scientific, technical, and regulated products. His expertise in differentiating products and aligning marketing messages with sales goals has been pivotal in helping clients achieve success. What will you learn: (00:00) Highlight (00:31) Introduction (07:39) Science and technology (10:22) Mature markets (14:04) Three C’s approach (17:33) Customer preferences (29:40) Aligning marketing (40:31) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Melissa Baer, CEO of Backstory, talks about the growing influence of digital technology in agriculture. She explains how using data to increase transparency can build consumer trust, the hurdles farmers face when adopting digital tools, and the pressures of sustainability on supply chains. Melissa also shares how AI and ontological frameworks are reshaping the way agricultural data is managed. Listen now on all major platforms! "New data-driven storytelling allows brands to replace static certifications with ongoing, transparent engagement that builds long-term consumer trust." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Melissa Baer https://www.linkedin.com/in/melissabaer/ holds a BMOS in Business Administration from Western University. She is a technologist, entrepreneur, and CEO of Backstory, specializing in value chain technology for agriculture and ethical brands. With expertise in agri-tech, blockchain, and sustainability, she focuses on improving transparency and efficiency in supply chains. Her work bridges the gap between producers and consumers by leveraging data and digital tools to build trust and drive business success. What will you learn: (00:00) Highlight (00:32) Introduction (02:49) Digitalizing agriculture challenges (06:46) Data & consumer trust (11:46) AI in agri data management (15:54) Sustainable farming & technology (21:18) Future of supply chains (27:40) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Liane Hart, CEO & Co-Founder of Verility, Inc., talks about how her company is changing the game in livestock reproduction with AI-powered diagnostics. She shares the journey of creating a groundbreaking mobile device for ovulation detection and semen analysis, the role of diverse teams in driving innovation, and the challenges that come with building a startup. Don’t miss this conversation about the future of animal breeding and the impact of technology—available now on all major platforms! "Livestock producers can now accurately detect ovulation and analyze semen quality using a mobile, AI-powered device that eliminates the need for expensive laboratory testing." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Liane Hart https://www.linkedin.com/in/liane-hart-30a876a/ , CEO & Co-Founder of Verility, Inc., brings a wealth of experience in animal breeding and genetics. She earned her B.S. in Animal Sciences and M.S. in Animal Breeding & Genetics from Purdue University. With a background spanning regulatory, product development, and marketing, she now leads innovation in livestock reproduction technology. What will you learn: (00:00) Highlight (00:31) Introduction (02:47) Livestock reproductive technology (05:07) Challenges of agtech startups (07:47) Importance of team diversity (11:20) Managing limited resources (15:57) Business leadership strategies (24:31) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Margaret Oldham, VP of Innovation at AgLaunch, shares how farmer-driven innovation is shaping the future of agtech. She talks about AgLaunch’s hands-on approach, where farmers team up with startups to test, refine, and invest in new agricultural technologies. By combining real-world farm trials with mentorship for entrepreneurs, this model speeds up agtech commercialization and ensures solutions are practical and effective. Don’t miss this insightful conversation—listen now on all major platforms! "Our approach bridges the gap between startups and farmers, ensuring that new technologies are tested where they matter most—on the farm." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Margaret Oldham https://www.linkedin.com/in/margaret-oldham/ , VP of Innovation at AgLaunch, brings over 30 years of expertise in agricultural innovation, marketing, and business development. With a degree in Agricultural Economics and Communications from Mississippi State University, Margaret has led groundbreaking initiatives in agtech and farmer-driven entrepreneurship. His work at AgLaunch focuses on bridging the gap between startups and farmers to accelerate agtech adoption. What will you learn: (00:00) Highlight (00:44) Introduction (07:12) AgLaunch model (09:43) Farmer involvement (12:58) Agtech adoption (16:71) Farmer investment (23:25) Future technologies (31:46) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Paola Lancheros, an expert in animal nutrition and pet food innovation, shares her unique perspective on combining chemical engineering and biochemistry to create health-focused pet food products. She talks about everything from choosing the right ingredients to understanding the critical role of fiber in gut health. Paola offers practical advice for tackling misinformation and fostering innovation in the field. Tune in now—this conversation is available on all major platforms! "Understanding the biochemistry of fiber and how it impacts gut health helps us create better diets for pets." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Paola Lancheros https://www.linkedin.com/in/paolalancheros11/ is a chemical engineer with a Master’s degree in Animal Science from the University of Illinois. As an expert in animal nutrition and pet food innovation, she combines her deep knowledge of biochemistry, fiber analysis, and formulation to create impactful solutions for pet health. With a passion for research and education, Paola emphasizes ethics and science-based approaches to tackle industry challenges. What will you learn: (00:00) Highlight (00:52) Introduction (11:11) Role of fiber in gut health (12:58) Tackling misinformation (16:30) Leadership in innovation and education (21:10) Designing effective R&D systems (26:54) Technology in pet food (28:14) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this special re-run of the Wisenetix Podcast, we’re bringing back our conversation with Adam Burnsed, Director of Business Development and Marketing at Adisseo. Adam shares his unique perspective on how marketing strategies and business development come together in the agriculture and animal nutrition industries. He highlights the value of long-term planning, building strategic partnerships, and understanding customer needs to drive sustainable growth. Don’t miss this opportunity to pick up practical strategies to elevate your approach to marketing and business in agriculture. Listen now on your favorite platform! "Marketing must align with sales to create sustainable, strategic growth plans." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Adam Burnsed https://www.linkedin.com/in/adam-burnsed-75b373136/ holds a Bachelor of Science in Animal Sciences from the University of Florida and has completed advanced management programs at ESSEC Business School and University College Dublin. With nearly two decades of experience in animal health and nutrition, Adam specializes in business development, marketing, and customer management. As Director of Business Development and Marketing at Adisseo, Adam focuses on driving growth and innovation through strategic initiatives. What will you learn: (00:00) Highlight (00:29) Introduction (02:38) Global business perspectives (11:49) Importance of marketing strategies (14:30) Long-term planning in business (18:54) Identifying ideal customers (43:53) Building meaningful partnerships (48:00) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of The Wisenetix Podcast, John Ireland, CEO and founder of NTP Technologies, shares an exciting breakthrough in plasma technology for sustainable farming. Drawing on his extensive experience as an entrepreneur and his background in biochemical engineering, John discusses how nitrogen-enriched solutions are set to revolutionize fertilizer production. He explores how this innovation can boost farm efficiency, improve soil health, reduce environmental impact, and tackle challenges like CO₂ emissions and rising fertilizer costs. Don’t miss this engaging conversation about the future of agriculture and sustainability—available now on all major platforms! “Salt-free fertilizers produced on-site minimize soil degradation, protect water systems, and offer healthier long-term options for agricultural production.” 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: John Ireland https://www.linkedin.com/in/jmireland3/details/education/ , founder and CEO of NTP Technologies, holds an MBA from MIT Sloan School of Management and a Master’s in Biochemical Engineering from Brown University. With over three decades of entrepreneurial experience, John has built multiple startups and mentored executives, focusing on sustainable innovations. His current mission is revolutionizing agriculture with plasma technology to produce 100% salt-free nitrogen fertilizers. What will you learn: (00:00) Highlight (00:51) Introduction (03:60) Plasma technology origins (07:11) Sustainable farming benefits (12:54) Local vs. industrial farming (16:20) Fertilizer production challenges (27:59) Precision agriculture applications (37:60) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of The Wisenetix Podcast, Collyn Damerau, Business Development Manager at Countryside Feed LLC, shares his inspiring transition from agricultural education to the animal feed industry. Collyn opens up about the challenges of working with a wide range of customers—from distributors to small-scale producers—and provides thoughtful insights into the shifting needs of modern agriculture. Whether you’re in sales, business development, or simply passionate about agriculture, this episode offers practical tips and a new way of looking at the industry. Tune in now on your favorite podcast platform! "Effective communication is critical in agriculture, whether you’re educating farmers about feed products or responding to challenges on their operations." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Collyn Damerau https://www.linkedin.com/in/collyn-damerau-b08587a6/details/education/ holds a Master’s degree in Agricultural Education from Tarleton State University and has a proven track record in agricultural sales and education. Now the Business Development Manager at Countryside Feed LLC, Collyn brings years of expertise in retail, distribution, and feed production to the table. What will you learn: (00:00) Highlight (00:26) Introduction (04:05) From teaching to sales (09:42) A day in feed sales (12:22) Retail vs. direct sales (18:33) Communication in the feed industry (23:59) Cattle industry challenges (26:36) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Matthew Donovan, CEO of Agriculture Intelligence, shares how precision technology and AI are reshaping the world of agriculture. He highlights innovative tools like AgroView, showing how digital solutions help growers make smarter, faster decisions, boost sustainability, and increase profitability. Discover how drone imagery, AI, and geospatial data are addressing challenges in scale and efficiency, paving the way for the future of farming. Don’t miss this engaging conversation, now streaming on all major platforms! "Digital farming technology will fundamentally change how we produce food by enhancing productivity and reducing waste." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Matthew Donovan https://www.linkedin.com/in/mattdono/ holds a Master’s Certificate in Business Process Management from the University of Florida and an MBA in Marketing & Organizational Management from the University of Phoenix. With over 28 years of expertise in software development, AI, and business strategy, he is the CEO of Agriculture Intelligence. Donovan’s patented AgroView platform revolutionizes precision agriculture with actionable insights for growers. What will you learn: (00:00) Highlight (00:54) Introduction (01:26) Role of AI (09:49) Nutrient analysis (18:60) Crop-specific applications (30:11) Digital revolution in ag (40:13) Future of AI in farming (44:21) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of The Wisenetix Podcast, Rory Aronson, CEO of FarmBot Inc., takes us through the transformative role open-source farming robots are playing in small-scale agriculture. From automating backyard gardens to empowering agronomy researchers with precise tools for experimentation, FarmBot’s customizable technology is changing the way food is grown sustainably and efficiently. Rory offers valuable insights into the maker movement, the power of community-driven innovation, and the exciting possibilities AI brings to the future of farming. Don’t miss this conversation—stream it now on all major platforms to see how FarmBot is revolutionizing agriculture! "FarmBot’s customizable features allow users to grow vegetables or even experiment with coral farming in new ways." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Rory Aronson https://www.linkedin.com/in/roryaronson/ , CEO of FarmBot Inc., holds a B.S. in Mechanical Engineering from California Polytechnic State University, San Luis Obispo. A social entrepreneur and inventor, Rory founded FarmBot—an open-source farming robot transforming small-scale agriculture through automation, customization, and accessibility. With over 9 years of experience, he focuses on product development, environmental sustainability, and community engagement. What will you learn: (00:00) Highlight (00:43) Introduction (02:02) FarmBot (08:34) Open-source systems (19:13) Research & educational impact (26:16) FarmBot & sustainability (35:22) Future possibilities (39:30) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Tiago Toledo, a seasoned market manager with over a decade of experience, shares his perspective on how a second term for Donald Trump could shape the agriculture and feed industries. Tiago breaks down key topics like tariffs, biosecurity, sustainability, and their ripple effects on supply chains and global markets. He also provides practical strategies to handle disruptions and uncover opportunities in an unpredictable market. Don’t miss this engaging discussion—available now on all major platforms! "The Trump administration’s tariff agenda creates opportunities and risks depending on how companies position their supply chains and strategies." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tiago Toledo https://www.linkedin.com/in/tiago-toledo-veiga-ferreira-8280b140/ earned his bachelor’s degree in Business Administration with a focus on International Trade from PUC Campinas. With over 12 years of experience across supply chain, marketing, and sales management, Tiago has worked on developing strategies that balance innovation, risk mitigation, and long-term growth. What will you learn: (00:00) Highlight (00:29) Introduction (03:29) Impacts of U.S. tariffs (07:47) Supply chain strategies (11:19) Biosecurity concerns (15:43) Sustainability & agriculture (21:44) Regulatory shifts (30:37) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Andrew Uden, CEO of HerdDogg, opens up about his journey in agriculture and innovation. Growing up on a cattle-feeding operation shaped his path, eventually leading him to spearhead tech solutions for livestock management. Andrew talks about tackling product-market fit, driving sustainable innovations, and building platform-as-a-service models for agriculture. Discover how HerdDogg is reshaping the future of livestock management. Tune in now on your favorite podcast platforms! "Creating a successful product requires focus, understanding your core market, and solving specific challenges without trying to do everything." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andrew Uden https://www.linkedin.com/in/andrew-uden-15182b9b/ holds a Master's degree in Applied Science focused on Food Production Systems from the University of Nebraska-Lincoln and a Bachelor's degree in Animal Sciences. Currently the CEO of HerdDogg, Andrew has extensive experience in business development, genetics, and global agriculture innovation. His leadership drives solutions to improve livestock management through cutting-edge technology. What will you learn: (00:00) Highlight (00:47) Introduction (07:31) Data analytics (12:48) Livestock management (18:53) Product testing (24:59) Platform-as-a-service model (31:35) Global experiences (38:21) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Joel Reid, founder of Green Wave Enterprises, brings over 20 years of experience in humic substances and soil health solutions to the table. Learn how humic products drive soil regeneration, boost crop yields, and tackle the pressing challenges in modern agriculture. Packed with insights on sustainability and real-world applications, this conversation provides valuable tips for professionals working at the crossroads of agriculture and marketing. Tune in on your favorite platform for actionable advice on soil science and crop management! "Humic substances naturally enhance soil quality by stimulating microbial activity and promoting the optimal balance between organic carbon and nutrients." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Joel Reid https://www.linkedin.com/in/joel-reid-636588310/ , founder of Green Wave Enterprises, holds 23 years of experience in providing premium humates and humic acid products for agriculture and remediation. Based in Oregon, Joel specializes in soil health solutions that improve crop yields and combat soil degradation. With a legacy rooted in innovation and sustainability, Joel’s insights bridge technical knowledge with practical application. What will you learn: (00:00) Highlight - (00:41) Introduction - (04:15) Humic substances - (08:45) Soil health - (14:13) Practical applications - (21:48) Science & trust - (27:43) Humic product's future - (29:48) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy

In this episode of the Wisenetix Podcast, Dr. Emily Otto-Tice from Lucta shares her expertise on the challenges of supply chain management and its vital role in the agriculture industry. With more than 20 years of experience, she provides valuable perspectives on infrastructure issues, innovations sparked by the pandemic, and sustainable approaches for future growth. Don’t miss this insightful conversation about overcoming supply chain obstacles and building resilience in agriculture and marketing! "Investments in transportation infrastructure, from railways to waterways, are critical to keeping the agricultural supply chain efficient and competitive." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Emily Otto-Tice https://www.linkedin.com/in/emily-otto-tice-29a4a513/ holds a Ph.D. in Animal Sciences from Purdue University and an M.S. in Non-Ruminant Nutrition from Michigan State University. With over 20 years in agriculture, she has held pivotal roles in feed additives, swine nutrition, and commodity marketing. Currently an Account Manager at Lucta, she leverages her expertise to address complex supply chain and business challenges. What will you learn: (00:00) Highlight (00:25) Introduction (04:25) Terra Products (08:36) Services & solutions (10:48) Feed mill (15:27) Company culture (20:41) Agriculture challenges (32:14) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy