In this episode of the Wisenetix Podcast, Geraldo Mattioli, a global agribusiness leader, shares key lessons from his 30-year career leading agribusiness operations across Brazil, the U.S., and Europe. He discusses digital transformation, strategic asset management, and the evolving challenges of agriculture leadership. Hear how trust, adaptability, and purpose-driven leadership drive performance in today’s global ag landscape. Listen now on all major platforms! “Agriculture has changed a lot and will continue to change, but it's still an industry where change comes at its own pace.” 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Geraldo Mattioli https://www.linkedin.com/in/geraldomattioli/ is a global agribusiness leader with nearly 30 years of experience managing teams and operations across Latin America, North America, and Europe. He has led strategic initiatives in crop nutrition, sustainability, digital transformation, and asset optimization, always with a focus on business impact. His perspective blends practical leadership with deep market knowledge. Liked this one? Don’t stop now — Here’s what we think you’ll love: https://www.wisenetix.com/blog?tag=wisenetix+podcast What will you learn: (00:00) Highlight (00:40) Introduction (04:16) Agriculture market differences (08:10) Leadership in new markets (12:04) Digital transformation barriers (14:39) Strategic asset decisions (16:42) Navigating professional transitions (22:33) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy