In this episode of the Wisenetix Podcast, Joel Reid, founder of Green Wave Enterprises, brings over 20 years of experience in humic substances and soil health solutions to the table. Learn how humic products drive soil regeneration, boost crop yields, and tackle the pressing challenges in modern agriculture. Packed with insights on sustainability and real-world applications, this conversation provides valuable tips for professionals working at the crossroads of agriculture and marketing. Tune in on your favorite platform for actionable advice on soil science and crop management! "Humic substances naturally enhance soil quality by stimulating microbial activity and promoting the optimal balance between organic carbon and nutrients." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Joel Reid https://www.linkedin.com/in/joel-reid-636588310/ , founder of Green Wave Enterprises, holds 23 years of experience in providing premium humates and humic acid products for agriculture and remediation. Based in Oregon, Joel specializes in soil health solutions that improve crop yields and combat soil degradation. With a legacy rooted in innovation and sustainability, Joel’s insights bridge technical knowledge with practical application. What will you learn: (00:00) Highlight - (00:41) Introduction - (04:15) Humic substances - (08:45) Soil health - (14:13) Practical applications - (21:48) Science & trust - (27:43) Humic product's future - (29:48) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy