In this episode of the Wisenetix Podcast, Stephen Lamb, Grower Outreach Lead at Andes, shares how his journey from the military to agribusiness helped him lead with empathy and purpose in today’s saturated agricultural market. He unpacks the challenges of grower engagement, carbon markets, and how personal branding drives trust and authority. Listen now on all major platforms! "Farmers won’t work with you if they don’t trust you, even if you’re the smartest person in the room." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​Stephen Lamb https://www.linkedin.com/in/stephen-r-lamb/ brings extensive experience from roles across agtech, grain marketing, and sustainable outreach. Now Grower Outreach Lead at Andes, he focuses on helping growers adopt carbon programs and build trust through face-to-face engagement. Liked this one? Don’t stop now — Here’s what we think you’ll love: https://www.wisenetix.com/blog?tag=wisenetix+podcast What will you learn: (00:00) Highlight (00:37) Introduction (05:46) Building grower trust (10:09) Market noise challenges (14:01) Carbon market skepticism (20:45) Personal brand clarity (27:48) Brand authority building (31:02) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy