In this episode of the Wisenetix Podcast, Margaret Oldham, VP of Innovation at AgLaunch, shares how farmer-driven innovation is shaping the future of agtech. She talks about AgLaunch’s hands-on approach, where farmers team up with startups to test, refine, and invest in new agricultural technologies. By combining real-world farm trials with mentorship for entrepreneurs, this model speeds up agtech commercialization and ensures solutions are practical and effective. Don’t miss this insightful conversation—listen now on all major platforms! "Our approach bridges the gap between startups and farmers, ensuring that new technologies are tested where they matter most—on the farm." 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Margaret Oldham https://www.linkedin.com/in/margaret-oldham/ , VP of Innovation at AgLaunch, brings over 30 years of expertise in agricultural innovation, marketing, and business development. With a degree in Agricultural Economics and Communications from Mississippi State University, Margaret has led groundbreaking initiatives in agtech and farmer-driven entrepreneurship. His work at AgLaunch focuses on bridging the gap between startups and farmers to accelerate agtech adoption. What will you learn: (00:00) Highlight (00:44) Introduction (07:12) AgLaunch model (09:43) Farmer involvement (12:58) Agtech adoption (16:71) Farmer investment (23:25) Future technologies (31:46) Final Questions 𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Website: https://www.wisenetix.com/products Instagram: https://www.instagram.com/wisenetix/ LinkedIn: https://www.linkedin.com/company/wisenetix/ #business #marketing #marketingdigital #marketingstrategy