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Windermere Ask A Coach, Real Talk, Real Results
Michael Fanning "Windermere Coaching"
101 episodes
5 days ago
Transform your real estate career and reclaim your life with "Windermere Ask A Coach." Industry veterans reveal the systems, mindsets, and strategies that create exceptional results with less stress. Stop grinding 24/7! Our coaches share battle-tested approaches to generate consistent leads, close more deals, and build wealth while maintaining work-life harmony. Each episode delivers immediately applicable tactics from top-producing agents who've mastered the art of working smarter, not harder. Ready to build a thriving business that serves your life instead of consuming it?
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All content for Windermere Ask A Coach, Real Talk, Real Results is the property of Michael Fanning "Windermere Coaching" and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Transform your real estate career and reclaim your life with "Windermere Ask A Coach." Industry veterans reveal the systems, mindsets, and strategies that create exceptional results with less stress. Stop grinding 24/7! Our coaches share battle-tested approaches to generate consistent leads, close more deals, and build wealth while maintaining work-life harmony. Each episode delivers immediately applicable tactics from top-producing agents who've mastered the art of working smarter, not harder. Ready to build a thriving business that serves your life instead of consuming it?
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Business
Episodes (20/101)
Windermere Ask A Coach, Real Talk, Real Results
Season 9 Episode #2.Getting Homes Market-Ready with Notable Seller Financing with Chris Mattix.

In today's competitive real estate market, getting a home ready for sale can make the difference between a quick, profitable sale and a property that lingers. Host Michael Fanning sits down with Chris Mattix from Notable to discuss an innovative seller financing solution that helps homeowners prepare their properties without the stress of coming out-of-pocket for repairs and improvements.

Michael Fanning is a professional real estate coach with Windermere Coaching, specializing in mindset development and helping agents achieve their goals. Through the "Ask A Coach" podcast, Michael explores tools and solutions that help real estate professionals better serve their clients and build thriving businesses.

Chris Mattix is an Account Manager with Notable, bringing 28 years of real estate industry experience to his role. Chris spent 11 years as a Windermere agent before moving into management and sales. His deep understanding of the challenges agents and sellers face makes him uniquely qualified to help real estate professionals leverage Notable's seller financing solutions.

Two Seller Financing Options: In Washington, Oregon, and Idaho, Windermere Ready offers loans over $50,000 through Move Forward Financial (secured) and under $50,000 through Notable (unsecured). Outside these states, Notable serves the entire Windermere network nationwide.

Lightning-Fast Approval: The application takes just 60-90 seconds on a mobile phone or computer, with approvals happening in as little as one minute.

Flexible Fund Access: Sellers receive a Windermere Ready debit card, can request direct deposits (typically 24 hours), and access the first $5,000 instantly with no documentation through "Quick Deposit."

Proactive Protection: Pre-approving sellers before listing provides peace of mind when unexpected issues arise during the sale process, from failed water heaters to inspection repairs.

No Credit Impact: The program requires a 680 FICO score and 20% equity but doesn't report to credit bureaus and places no lien on the property.

Competitive Advantage: Turnkey homes that show well command higher prices and sell faster, making seller financing a necessity in today's market where buyers are increasingly selective.

  • Phone: (425) 361-6668
  • Email: cmattix@notablefi.com
  • Resource Center: notablefi.com/windermereready
  • Website: www.windermerecoaching.com

If you found this episode helpful, please share it with colleagues and rate the podcast. Have a topic suggestion? Reach out to us at Windermere Coaching!

About the HostAbout the GuestKey TakeawaysContact InformationConnect with Chris Mattix (Notable)Learn More About Windermere Coaching

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1 week ago
21 minutes 59 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 9 Episode #1. Windermere Ready Loan Program with Mason Fredrickson

Mason Fredrickson leads Move Forward Financial, providing loan services for Windermere clients. Former commercial loan officer with extensive banking background, now specializing in the Windermere Ready Loan program.

[0:00-5:00] Program Overview

  • What is Windermere Ready and why it was created
  • Solving the cash flow problem for home preparation
  • Addressing market conditions where days on market are expanding

[5:00-15:00] How It's Different

  • Comparison to traditional HELOCs
  • Streamlined approval process (minutes to next day)
  • No monthly payments due until escrow close
  • Equity-based lending decisions

[15:00-25:00] ROI and Investment Areas

  • Potential 100% ROI on improvements
  • Top investment categories: staging, landscaping, painting, flooring, kitchens
  • Binary benefit: sale vs. no sale

[25:00-35:00] Agent Benefits

  • Competitive advantage in listing presentations
  • Reputation building as "ready for market" specialist
  • No financial burden on agents
  • Available presentation materials in Present CMA tool

[35:00-45:00] Loan Structure

  • Two loan types: Under $50K (unsecured) vs. Over $50K (real estate secured)
  • 6-12 month terms
  • Available across all Windermere states

[45:00-End] Program Evolution & Contact

  • Focus on universal awareness
  • Future lending tools development

✓ Include Windermere Ready in every listing presentation
✓ Use as competitive differentiator
✓ Perfect safety net for sellers without upfront cash
✓ Builds agent reputation for premium listings
✓ Streamlined process removes friction from home preparation

Program Website: WindermereReady.com
Host: Michael Fanning - fanning@windermere.com
Guest: Mason Fredrickson - Contact details available at WindermereReady.com

For Windermere Agents: Find presentation materials in Present CMA tool

"Be awesome and help somebody" - Michael Fanning

Key Discussion Points & TimestampsKey TakeawaysContact Information

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2 months ago
32 minutes 32 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 9 Episode #2 Property Management Mastery with Corey Brewer: Washington's Rent Control Laws & Building Profitable Agent Partnerships

Guest: Corey Brewer, VP of Residential Operations, Wind Property Management, Lori Gill and Associates

Corey Brewer, with 14+ years in real estate and property management expertise in King and Snohomish Counties (Seattle area), shares insights on Washington State's new rent control laws, property management benefits, and strategic partnerships between real estate agents and property managers.

Legal Updates (0:00-15:00)• Washington State implemented rent control effective May 7th, 2025• Annual rent increases capped at 7% baseline + CPI (max 10%)• 2026 cap set at 9.7% (7% + 2.7% CPI)• New process service requirements for rent increases (being addressed legislatively)

Property Management Value Proposition (15:00-30:00)• $2,100 more annual rent generation per property• $1,380+ savings through faster leasing (reducing costly vacancy)• 33.8% market share demonstrates market leadership• Professional management pays for itself through reduced vacancy and optimized pricing

Agent Partnership Benefits (30:00-45:00)• Property managers as part of agent's professional team (like home inspectors)• Referral opportunities: 20-100 annual transactions depending on market• Market analysis and rental pricing consultation services• Buffer between landlord-tenant relationships

Current Market Conditions (45:00-55:00)• Inventory fluctuated from 34 listings (May) to 70+ (June)• Higher tenant renewal rates reducing turnover• Failed sale listings converting to rentals in fall months

Professional Management Advantages (55:00-End)• Legal compliance expertise (increasingly complex)• 400-500 vetted vendor network• Fair housing and tenant selection processes• Systematic procedures and market knowledge

Corey Brewer
Wind Property Management, Lori Gill and Associates
Cell: (425) 623-1330
Office: (425) 455-5515
Email: coryb@windermere.com
Website: http://www.wpmnorthwest.com

Corey offers team presentations with PowerPoint and Q&A for brokerages in King and Snohomish Counties

Bi-annual Market Reports Available - Six-month data compilation providing representative market statistics

For more coaching content and professional development, subscribe and share this episode!


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3 months ago
38 minutes 9 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode#10. "Referral Success Stories: How David Rush, Jill Sjolin & Rebecca Espinoza Turn Outgoing Referrals Into Profitable Partnerships"

Michael Fanning - Windermere Ask a Coach Podcast Host

David Rush

  • Experience: 35 years in real estate (since 1990)
  • Market Area: Green Lake and surrounding Central North Seattle neighborhoods
  • Business Focus: Sphere-based business serving longtime clients
  • Contact:

Jill Sjolin

  • Experience: 25 years in real estate
  • Market Area: Woodinville office, serves 405/I-5 corridor from Seattle to Skagit and San Juan counties
  • Specialties: Second homes, island properties, boating clients
  • Background: Former Nordstrom employee
  • Contact:

Rebecca Espinoza

  • Role: Windermere Relocation Referral Services Coordinator
  • Experience: Since late 2015
  • Service Area: Manages referral placements across Windermere's footprint and beyond
  • Contact:
  • Host introduction and guest backgrounds
  • Market areas each agent serves
  • Overview of Windermere's geographic footprint
  • David's early experience trying to manage referrals independently
  • The importance of not working outside your expertise area
  • Jill's confidence in Windermere's network quality
  • Comparison to "Nordstrom of real estate companies"
  • Flexible communication options with referring agents
  • Same-day referral placement examples
  • Rebecca's quick response times and problem-solving
  • Case study: Last-minute weekend referral success
  • International referral capabilities and challenges
  • David's story about Vashon Island referral replacement
  • Jill's experience with client preference mismatches
  • Rebecca's immediate response to issues
  • Importance of follow-up and tracking
  • Average referral fee: $3,200
  • Potential annual income from 4-5 referrals
  • "Surprise check" factor - passive income benefit
  • Importance of detailed client information gathering
  • 2-business-day turnaround standard (often within hours)
  • Geographic scope: Domestic US coverage, some international
  • Leading Real Estate Companies of the World partnership
  • 30-day follow-up protocol
  • Administrative handling and payment guarantee
  • Cost structure: 30% referral fee (20% to referring agent, 6% to network, 4% to department)
  • Conversion rate: 89% vs. 25% industry standard for self-placed referrals
  • Advice for agents considering DIY approach
  • Comparison to FSBO seller mentality
  • Integration into listing presentations
  • Sphere of influence opportunities
  • Retirement relocation trends
  • Multiple-destination shopping support
  • Janet Weldon for Eastern Washington, Idaho, and Montana
  • Encouragement for both agents and potential relocating clients
  • Final advice and contact details for all guests
  • Call to action for ratings and topic suggestions
  • Host contact: fanning@windermere.com
  1. Professional referral services provide higher conversion rates (89% vs 25% self-placed)
  2. Average referral fee of $3,200 creates significant passive income opportunity
  3. Quick turnaround times (often same-day placement in populated areas)
  4. Comprehensive geographic coverage across domestic US with international capabilities
  5. Built-in quality control with problem resolution and agent replacement when needed
  6. Administrative burden removed from referring agents with full tracking and payment handling
  • Leading Real Estate Companies of the World network
  • Windermere's franchise footprint
  • International referral partnerships
  • "Getting Referrals Without Asking" by Stacy Brown Randall

For more episodes and coaching resources, visit the Windermere Ask a Coach podcast series.


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4 months ago
38 minutes 1 second

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode #9. "People Over Paperwork: Tona Restine on Building Success Through Authentic Leadership"

Ask a Windermere Coach Podcast: Tona Restine

Tona Restine, founder of Life Imagined, shares her incredible 27-year real estate journey from agent to office owner to full-time coach. She grew her Windermere Bend office from 12 to 75 agents through authentic leadership and a people-first approach.

[5:00] Growing Your Team - The secret to explosive growth: "Find people you like and tell them what we're doing right"

[12:00] Management vs. Coaching - Why tracking isn't leading. The power of service over spreadsheets.

[18:00] Biggest Blind Spots - "People work, not paperwork." Accessibility and knowing your agents personally.

[25:00] Mindset Mastery - Daily affirmations, intentional gratitude, and surrounding yourself with "safe people"

[32:00] Human Connection - Maslow's hierarchy in action. Why agents really leave (hint: it's not commission)

[38:00] Staying Relevant - Continuous learning across generations. "It's not an option to stop growing"

[52:00] Walking Your Talk - Living your message builds credibility. Consistency creates trust.

• "16 Undeniable Laws of Communication" by John Maxwell• "From Strength to Strength" by Arthur Brooks

"The minute I see them as numbers on a spreadsheet, I'm out.""The most effective message you speak is the one you live.""Be rigorously you. Be fully you."

Website: LifeImagined.infoFacebook: Daily Thought Blog - Tona RestineInstagram: @TonaRestineNewsletter: "The Stepping Stone" (Substack)

  1. Authenticity attracts and retains talent
  2. Coach, don't just manage - serve and mentor
  3. People first, always - relationships over transactions
  4. Mindset work is foundational to success
  5. Never stop learning and growing
  6. Credibility comes from living your message

Michael Fanning - fanning@windermere.comAsk a Windermere Coach Podcast - Ranked #16 on millionpodcasts.com/agent-podcasts


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5 months ago
48 minutes 42 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode #8. Visibility and Ability: Building a Sustainable Real Estate Career with Michael Fanning


In this episode of the Windermere Ask a Coach podcast, host Michael Fanning explores the powerful combination of visibility and ability in real estate careers. He addresses the common "feast or famine" cycle many agents experience and introduces Suzy Welch's PIE concept (People, Ideas, Execution) adapted for real estate success.

00:00 Introduction to Visibility and Ability in Real Estate

01:00 The Importance of Visibility

03:15 Combining Visibility with Ability

05:15 Susie Welch's PIE Concept for Real Estate

05:50 People: Building Deep Connections

07:52 Ideas: Bringing Value to Relationships

09:48 Execution: Delivering on Your Promises

12:48 Consistent Visibility and Relationship Building

15:30 Actionable Tips for Real Estate Success

18:39 Balancing Priorities for Sustainable Growth

23:33 Conclusion and Final Thoughts

  • Visibility Challenge: Many talented agents struggle because they're not visible enough in their market
  • The Secret Problem: "Being the industry's best kept secret is not a business strategy"
  • Balance is Critical: Visibility without ability is just noise; ability without visibility means missed opportunities
  • Industry Statistics: 82% of transactions come from repeat clients and referrals, yet only 13% of buyers and 33% of sellers use a previous agent
  • Focus on quality of relationships, not just quantity of contacts
  • Case Study: Agent Sarah vs. Agent Tom - relationship-building vs. transaction-only approach
  • Remember personal details and maintain connections beyond transactions
  • Become a source of insight, information, and innovation
  • Case Study: Agent Jennifer vs. Agent Mark - providing unique value vs. transaction-focused approach
  • Create workshops, personalized analyses, and genuine insights for clients
  • Develop reliable, thorough systems that create exceptional client experiences
  • Case Study: Agent Lisa vs. Agent David - consistent systems vs. boom-and-bust mentality
  • "If you want to optimize, you must standardize" - James Clear
  • Consistent contact (at least every 45 days) generates 40% more repeat/referral business
  • 71% of clients say they would use their agent again, yet only 25% actually do
  • Solution: Create non-negotiable communication calendars and follow-up systems
  • Success story: An agent who increased referrals by 40% after implementing consistent visibility strategies
  • "You don't have a time problem, you have a priority problem"
  • Top-earning agents (>$1M annually) spend only 30% of time on active transactions
  • Lower-earning agents (<$100K) typically spend 70-80% of time on transactions
  • Audit your calendar for PIE balance: People connections, Ideas development, and Execution
  1. Create a consistent communication calendar with thoughtful touchpoints
  2. Become a valuable resource beyond transactions
  3. Make follow-up systems non-negotiable
  4. Leverage transactions to demonstrate both visibility and ability authentically
  5. Rebalance your time allocation across People, Ideas, and Execution
  • Email: fanning@windermere.com
  • To be featured on the podcast, reach out directly to Michael Fanning

Remember to follow the Windermere Ask a Coach podcast on your favorite podcast app to receive future episodes.


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6 months ago
26 minutes 47 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode #7. Wildfire Resilient Real Estate: Insights from Pyrogeographer Michael Steinberg

Understanding Wildfire Risks and Home Protection with Michael Steinberg

Host Michael Fanning, Windermere Real Estate

Michael Steinberg, Pyrogeographer and wildfire expert

In this informative episode, Michael Fanning interviews Michael Steinberg, a pyrogeographer who specializes in studying and documenting wildfires. They discuss the increasing wildfire risks across the West Coast, how climate change is affecting fire patterns, and practical steps homeowners and communities can take to protect themselves.

  • Changing Climate Patterns: How dry summers followed by offshore wind events create perfect conditions for devastating wildfires, even in regions traditionally considered low-risk.

  • Areas with Highest Fire Risk: Foothill regions and areas in the wildland-urban interface (where human development meets wildland) face increasing risk.

  • Community-Level Fire Protection:

    • The importance of neighbors working together to create defensible space
    • How collective action can reduce ignition chances by 90% or more
  • Home Assessment Factors for Fire Safety:

    • Zone zero (0-5 feet from home) vegetation management
    • Fire-hardened features like closed gutter systems
    • Avoiding high-risk vegetation like palm trees and ornamental pompous grass
  • Emergency Preparedness:

    • Creating a "go bag" with essential documents, medication, and valuables
    • The importance of evacuation planning and awareness of evacuation routes
    • Understanding how traffic congestion during evacuations can become deadly
  • Professional Assessments:

    • Cal Fire and other agencies offer free home assessments for wildfire risk in California

Real estate agents have the power to educate clients about wildfire risks when showing homes and provide valuable resources for fire safety and preparedness.

  • Michael Steinberg: NorCalStormChasing@gmail.com
  • Michael Fanning: fanning@winder.com

Watch for new Windermere classes on wildfire behavior, defensive space, and fire hardening taught by Michael Steinberg.


Show more...
7 months ago
26 minutes 58 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode #6 "Navigating the Shift: Spring 2025 Real Estate Market Insights with Jeff Tucker"

Market Update with Principal Economist Jeff Tucker

Host: Michael Fanning, Windermere Real Estate

Guest: Jeff Tucker, Principal Economist, Windermere Real Estate

Michael Fanning sits down with Jeff Tucker to discuss the current state of the real estate market, recent trends from late 2024 into early 2025, and what buyers and sellers can expect in the upcoming spring selling season.

  • The Q4 2024 saw increased buyer demand after interest rates began to drop
  • Current market trend is moving toward a more buyer-friendly environment with increased inventory
  • Spring 2025 market outlook and seasonal considerations
  • Tips for sellers in the current market conditions
  • Advice for buyers navigating increased inventory options
  • The importance of proper pricing strategy and working with experienced agents
  • How to position properties correctly in a market with increasing inventory
  • Understanding price reductions vs. home value depreciation
  • Strategies for helping buyers find opportunities in the current market
  • The critical importance of data-driven pricing decisions
  • Michael Fanning: fanning@windermere.com
  • Jeff Tucker: Available at windermere.com or on Twitter at @Jeff_Tucke
  • Follow Windermere Economics on Facebook, Instagram, and YouTube
  • Find more economic insights on the Windermere Hub

"Be awesome and help somebody." - Michael Fanning

Episode SummaryKey Discussion Points:Highlights for Real Estate Professionals:Contact Information:

Show more...
7 months ago
24 minutes 5 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode #5. Demystifying Windermere Relocation and Referral Services

Episode Summary

In this episode of the Windermere Ask a Coach podcast, host Michael Fanning speaks with Chip Painter (Senior Vice President for Windermere Services and General Manager for Referral Services) and LaMonica Hummel (Vice President Relocation Director) about Windermere's Relocation Division and Referral Services. They discuss how these services benefit agents, the qualifications to become a relocation specialist, and success strategies for making the most of relocation opportunities.

  • Overview of Windermere's Relocation and Referral Services ecosystem
  • Requirements and traits needed to become a successful relocation specialist
  • How relocation leads can create long-term referral business opportunities
  • The competitive nature of relocation transactions
  • Benefits of using Windermere's Referral Services for outgoing referrals
  • Training and support available to agents interested in relocation
  • Relocation specialists work with corporate relocation management companies to serve employees moving to new locations
  • Successful relocation agents often generate 3-5 additional transactions from each initial relocation client
  • Windermere Referral Services boasts an 89% close rate on referrals
  • Relocation requires agents with at least 2 years of experience and 24 transactions
  • Working through Windermere's Referral Services provides agents with a dedicated manager who handles paperwork, follow-ups, and ensures a smooth process
  • LaMonica Hummel: lamonica@windermere.com
  • Chip Painter: cpainter@windermere.com
  • Michael Fanning: fanning@windermere.com

For Windermere agents, more information is available on the Launchpad portal under the Referral Business tab.

Key Topics Discussed:Highlights:Contact Information:

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8 months ago
31 minutes 8 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode #4. Real Estate's Hidden Deal-Breaker: What Every Agent and Homeowner Must Know About Today's Insurance Crisis

In this episode of Windermere Ask a Coach, host Michael Fanning sits down with insurance experts from Moreland Insurance Agency to discuss the current state of homeowners insurance and its impact on real estate transactions.

  • Maggie Cooper - CEO of Mooreland Insurance Agency (19 years in the insurance industry)
  • Alex Busilacchi - Director of Sales for Mooreland Insurance Agency (4 years of experience specializing in real estate transactions)
  • Boutique insurance agency offering commercial insurance, personal insurance, and employee benefits
  • Specializes in working directly with real estate brokers and their clients
  • Provides comprehensive insurance solutions beyond just homeowners insurance
  • Industry experiencing a "hard market" with higher premiums and tighter underwriting guidelines
  • Impact of weather catastrophes and climate change on insurance availability
  • Importance of early insurance consideration in the home buying process
  • Effects of previous claims history on new homeowners insurance policies
  • Rising costs due to factors like inflation and natural disasters
  • Insurance should be one of the first considerations in the home buying process
  • Previous water damage claims can significantly impact insurance availability and costs
  • Importance of working with a personal insurance agent versus relying on apps or AI
  • Annual insurance policy reviews recommended
  • Understanding the value of proper coverage versus focusing solely on cost
  • Treat insurance history like credit history
  • Consider insurance as a catastrophic tool rather than a maintenance policy
  • Understanding the importance of replacement cost coverage
  • Benefits of working with an independent insurance agency
  • Flexibility in bundling options through independent agencies
  • Website: morelandagency.com
  • Services: Available for both independent clients and Windermere associates
  • Availability: Accessible for urgent needs, including evenings and weekends
  • Regular presence: Weekly visits to Windermere sales offices

For more information about the podcast or to suggest future topics, contact Michael Fanning at fanning@windermere.com


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8 months ago
26 minutes 58 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode #3. ""Boosting Your Business: A Proven System for Effective Communication"

Episode Overview: In this episode of the Ask a Windermere Coach podcast, host Michael Fanning explores the critical importance of effective communication in building deep connections, particularly through the F.O.R.D. method. With insightful anecdotes and research-backed methods, Michael shares strategies for establishing genuine relationships that can transform your business.

Key Takeaways:

  1. The Power of Live Interaction:

    • The digital age has made text and email communication convenient, but it often lacks the depth of meaningful conversations. Face-to-face and voice-to-voice interactions yield far greater emotional clarity and connection.
  2. Introducing F.O.R.D.:

    • F.O.R.D. stands for Family, Occupation, Recreation, and Dreams. This acronym serves as a framework for engaging in meaningful conversations that foster deeper relationships.
  3. Intentional Time Blocking:

    • Create dedicated time in your calendar for phone calls and live interactions to ensure consistent communication. Scheduling these moments increases relationship quality significantly.
  4. Active Listening:

    • Shift your focus to “listening to understand” rather than “listening to reply.” Engaging in active listening helps uncover your clients’ pain points and aspirations, laying the groundwork for trust.
  5. Leverage Technology:

    • Utilize tools like the Cloze CRM to maintain and enhance relationships. The platform helps track conversations, key insights, and automate follow-ups, all while allowing room for personal connections.
  6. Consistency is Key:

    • Commit to regular interactions; aiming for a combination of phone calls and face-to-face meetings enhances your presence in clients’ lives and boosts your referral potential.

Conclusion: Michael emphasizes the significance of genuine connections in the success of a referral-based business. If you're looking for ways to improve your communication skills and connect more effectively with clients, consider reaching out to Windermere Coaching.

Call to Action: To explore how Windermere Coaching can help enhance your communication strategy and build more meaningful relationships, visit windermerecoaching.com or contact Michael directly at fanning@windermere.com. Remember, every journey starts with a single step—commit to cultivating your connections today!

Thank you for listening! Be awesome and help someone today.

Show more...
9 months ago
19 minutes 15 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode #2. List to Last: Insights from Matthew Ferrara

Host: Michael Fanning
Guest: Matthew Ferrara

In this insightful episode, host Michael Fanning sits down with industry veteran Matthew Ferrara, who brings 35 years of experience across 49 states and 30 countries. They discuss the significance of listings in real estate and how agents can strategically prepare for success as we approach 2025.

The Future of Real Estate:
Michael and Matthew highlight the expected shift to a listing-centric market for the next decade. Matthew notes that while the previous decade saw fluctuating interest rates, future success will hinge on agents’ skills and their control over inventory.

Why Listings Matter:
Matthew stresses the necessity for agents to prioritize listings, as successful agents report that listings constitute a large portion of their business, rather than just working with buyers.

Business Planning Insights:
As business planning season kicks off, Matthew shares insights from the Windermere symposium, urging agents to adjust their business models to focus on listings and to “right-size” their businesses for sustainability and growth.

The Listing Advantage:
The conversation reveals the revenue differences between working with buyers versus listings. Matthew explains that having three listings can assure a near guarantee of income within 90 days, unlike the uncertainty with buyers.

Convert Sellers to Buyers:
Discussion on the fact that around 50% of sellers become buyers. Matthew shares strategies on how agents can remain the primary contact for sellers post-transaction to secure future opportunities.

Understanding Market Dynamics:
Matthew compares the competitive nature of real estate, noting that 80% of agents focus on buyers, leading to lighter competition for listings. He encourages agents to position themselves on the less crowded side of the market.

Targeting Orphan Buyers:
The pair discuss "orphan buyers"—satisfied clients who have lost contact. Matthew encourages agents to reconnect with these buyers as a potential source of listings.

Practical Strategies for Success:
Matthew proposes a straightforward action plan, recommending agents schedule two listing appointments per week. He emphasizes consistency over perfection and outlines a simple math model to illustrate income potential.

Creative Marketing Opportunities:
Listeners are presented with creative marketing strategies, such as thanking competing agents for their new listings, which can serve as conversation starters with potential clients.

The Importance of Relationships:
Maintaining relationships and frequent contact with past clients is discussed, including sending reminders and personal engagements to keep agents top of mind.

Michael concludes by reiterating the essential message: agents should aim to list more properties to enhance their careers and optimize income. The actionable insights offered serve as a roadmap for agents adjusting to the evolving market landscape.

  • Website: MatthewFerrara.com
  • Newsletter: M Ferrara on Substack, titled "Always Inspiring"
  • Social Media: Connect with Matthew on Facebook for more insights.

Call to Action:
Thank you for tuning in! If you found Matthew’s insights valuable, consider reaching out with questions. Don’t forget to like, share, and rate the episode to help spread the word. Remember to be awesome, help someone, and make it a great day!

Key Highlights:Concluding Thoughts:Contact Information for Matthew Ferrara:

Show more...
12 months ago
35 minutes 9 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 8 Episode #1 "From Stuck to Unstoppable: Insights with Coach D-Lisa"

Episode Summary:

In today’s episode of "Windermere Ask a Coach," host Michael Fanning welcomes D-Lisa West, a transformative coach dedicated to helping women break free from the barriers holding them back, redefine their life paths, and embrace their true selves. D-Lisa shares her background in real estate and her journey to becoming a successful coach through her company, Coaching with D. The discussion delves into the core challenges many face in coaching, the power of forgiveness, the significance of self-belief, and the essence of being present in the moment. Listeners will gain insight into how to replace limiting beliefs with empowering thoughts and embrace the possibilities available to them in life.

Host: Michael Fanning Michael is a dynamic real estate professional and a passionate coach dedicated to facilitating growth and success in the lives of his clients. He continually seeks to empower individuals to overcome their challenges and thrive in their personal and professional endeavors.

Guest: D-Lisa West D-Lisa is a former real estate agent and managing broker who transformed her career into coaching. With her company, Coaching with D, she specializes in helping women overcome frustrations and embrace their best lives. D-Lisa uses a unique blend of spiritual principles and practical strategies to facilitate growth and self-discovery among her clients.


Thank you for tuning into today's episode of "Windermere Ask a Coach." We hope you found value in the insights shared by D-Lisa West. If you enjoyed the episode, please subscribe and leave us a review. If you have ideas for future episodes or topics you'd like covered, feel free to reach out to Michael directly. Remember to be awesome, help somebody, and make it a great day!

Host & Guest Introduction:Key Topics Discussed:Quotes from the Episode:Resources Mentioned:Contacts:Closing Remarks:

complimentary gift for your listeners  ⁠https://coachingwithd.com/ultimate-stress-relief-meditation/⁠this is a complimentary meditation in her voice, and includes an option to purchase two more for $11


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1 year ago
34 minutes 42 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 7 Episode #10. Navigating the Fall Housing Market with Economist Jeff Tucker

7/#10 Ask a Windermere Coach Podcast - Episode Show Notes


Date: August 19, 2024


Episode Summary:

In this episode of the *Ask a Windermere Coach* podcast, host Michael Fanning sits down with the newly appointed Windermere economist, Jeff Tucker. They discuss the current state of the housing market, the implications of rising inventories, and the potential trends for mortgage rates as we head into the fall season. Jeff shares his insights on buyer behavior and the importance of local market conditions compared to national trends. Whether you are a buyer or seller, this episode is packed with valuable information that can help you navigate the ever-changing real estate landscape.


## Host and Speaker Introductions:


**Michael Fanning** - Host

Michael is the dynamic host of *Ask a Windermere Coach*, bringing insights and expertise to real estate professionals and clients alike. His engaging style invites in-depth discussions on real estate strategies and market trends.


Jeff Tucker- Windermere Economist

Jeff Tucker is the new economist at Windermere, bringing with him extensive experience from Zillow, where he served as a senior economist. With a passion for understanding the housing market and data-driven analysis, Jeff is dedicated to helping real estate professionals navigate complex economic landscapes.

Key Discussion Points:


- Overview of Jeff Tucker's background and journey into economics and real estate.

- Current outlook for the fall housing market and how it differs from past trends.

- The importance of active listings and inventory levels in influencing buyer dynamics.

- An analysis of mortgage rates and their potential impact on buying behavior.

- Strategies for buyers: when to purchase and what to consider.

- Insight for sellers: how to price homes competitively in the current market.

- The critical role local market conditions play compared to national trends.


Contact Information:

Jeff Tucker:

Email: [jeff.tucker@windermere.com](mailto:jeff.tucker@windermere.com)

Twitter: [@Jeff_Tucker](https://twitter.com/Jeff_Tucker)


Michael Fanning:

- Email: [fanning@windermere.com](mailto:fanning@windermere.com)


Closing Remarks:

Thanks for tuning in to this episode of *Ask a Windermere Coach*! If you enjoyed today's discussion, please share this episode with your network. Don't forget to reach out to us with ideas for future podcasts or if you’d like to be featured in an episode. Remember to stay awesome, help someone today, and make it a great day!


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1 year ago
32 minutes 21 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 7 Episode#9 "Scaling New Heights: Inside Windermere's Revolutionary Summit Program for Real Estate Success"

Speakers:

- Michael Fanning (Host)

- Shelly Bean (Guest) - Designated Windermere Summit trainer, coach, and content creator

- Beth Kellan (Guest) - Real estate veteran with 20 years of experience, former Ninja Mastery leader


In this episode of Ask a Coach Windermere, Michael Fanning interviews Shelly Bean and Beth Kellen about the innovative Summit office concept and real estate training.


Key points discussed:


1. Introduction to the Summit office: A new concept in real estate training

2. The Summit program's structure and goals

3. Linear approach to real estate education and skill-building

4. Importance of accountability and coaching in agent development

5. Adapting to changes in the real estate landscape

6. Benefits for new agents and experienced agents looking to reset their careers

7. The value of community and "hive mind" mentality in real estate

8. Retention challenges in the industry and how Summit addresses them

9. The importance of being purposeful and systematic in building a real estate business

10. Encouragement for agents to show up, engage, and continually learn


The podcast emphasizes the unique approach of the Summit office in providing comprehensive, structured training for new and experienced agents alike, setting them up for long-term success in the real estate industry.


Contact Information:

- Shelly Bean: shelly.bean@windermere.com, LinkedIn, Summit-specific website and social media pages

- Beth Kellan: bethkellan.com, email available on windermere.com


Both speakers will be attending the Windermere Symposium on October 1-3 at Caesars Palace in Las Vegas.

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1 year ago
34 minutes 38 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 7 Episode #8. "Giving Back: How a Civic-Minded Client Event Can Transform Your Business and Community"

I'm excited to have Michelle Becker from Windermere Real Estate in Spokane, Washington, joining us to share her experience in organizing a highly successful and impactful civic-minded client event. Michelle has been in the real estate business since 2007 and has extensive experience in hosting client events.


Michelle's Civic-Minded Client Event: A Step-by-Step Guide


Step 1: Identify a Worthy Cause

Michelle's event revolved around packing food bags for Second Harvest, a local organization that provides food assistance to schools and families in need. She had been volunteering with them regularly and was inspired to involve her clients in this noble cause.


Step 2: Plan and Coordinate with the Organization

Michelle reached out to Second Harvest and secured a date and time for her group to volunteer. She also gathered essential details, such as the event duration, maximum capacity, and any specific requirements.


Step 3: Invite Your Clients and Network

Michelle promoted the event through social media and personal invitations. She encouraged her clients to bring friends and family members, expanding the reach and impact of the event.


Step 4: Provide Clear Instructions and Logistics

Michelle communicated all the necessary details to her attendees, including arrival times, parking information, and what to expect during the event.


Step 5: Facilitate the Volunteer Experience

On the day of the event, Michelle and her group participated in packing food bags at Second Harvest's facility. The process involved rotating through different stations, allowing for teamwork and interaction among participants.


Step 6: Celebrate and Debrief (Optional)

After the volunteer activity, Michelle organized an optional gathering at a nearby brewery, providing an opportunity for participants to unwind, connect, and share their experiences.


The Impact and Benefits


Michelle's event was an overwhelming success, with 65 attendees out of an 80-person capacity. Participants expressed their gratitude and shared that they had created lasting memories while giving back to the community. The event strengthened Michelle's relationships with her clients and facilitated new connections.


Advice for Hosting a Civic-Minded Event


Michelle encourages other real estate professionals to explore similar opportunities in their communities. She emphasizes the ease of organizing such an event and the immense rewards it brings, both personally and professionally. By aligning with a cause that resonates with her values, Michelle found a meaningful way to engage her clients while making a positive impact.


Connect with Michelle Becker


If you'd like to learn more about Michelle's civic-minded client event or seek her advice on organizing a similar initiative, you can reach out to her at michellebecker@windermere.com.


Remember, as real estate professionals, we have the opportunity to make a difference in our communities while strengthening our relationships with clients. Michelle's example serves as an inspiration for us all.

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1 year ago
20 minutes 43 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 7 Episode #7 "The Prosperous Agent's Blueprint: Cracking the Wealth Code for Realtors Through Holistic Planning and Investment Strategies"

Introducing Dana Ferrell, a private wealth advisor with Servitium Wealth Management, who has been in the financial planning industry for 28 years. In this insightful conversation with Michael Fanning, Dana shares her expertise and valuable insights on wealth management, particularly for real estate agents and entrepreneurs with variable incomes. Here are the key points covered:


1. The Importance of Financial Planning: Dana emphasizes the significance of having a financial planner who takes a holistic approach to understanding an individual's goals, values, and aspirations, and creates a comprehensive plan to achieve financial independence and sustainable wealth growth.


2. Cashflow Management: For real estate agents and those with variable incomes, Dana stresses the importance of managing cashflow effectively. She recommends setting aside a fixed monthly living allowance and stockpiling commission checks in short-term positions to maintain a consistent income stream during slower periods.


3. Retirement Planning: Dana highlights the need to prioritize retirement savings and encourages maximizing contributions to tax-advantaged accounts like 401(k)s, Roth IRAs, and SEP IRAs. Time in the market and compounding interest are key to building significant retirement wealth.


4. Insurance Protection: Self-employed individuals often lack adequate disability and life insurance coverage. Dana advises implementing strategies to systematically pay for these essential protections.


5. Wealth Diversification: Dana advocates for diversifying wealth across taxable, tax-deferred, and tax-free accounts, as well as across short-term, mid-term, and long-term investments, to ensure tax efficiency and risk management.


6. Lifestyle Choices: Dana emphasizes the importance of making mindful choices, such as avoiding frequent car leases and prioritizing paid-off assets, to build and preserve wealth.


7. Collaboration with Professionals: Dana stresses the value of working with a team of professionals, including accountants, attorneys, and insurance specialists, to ensure a comprehensive and cohesive wealth management strategy.


8. Continuous Education: Dana highlights the importance of ongoing education and professional development, attending conferences and networking with industry experts to stay up-to-date with the latest planning techniques and strategies.


9. Finding the Right Advisor: Dana advises on the importance of finding a trustworthy and competent financial advisor who understands your values, goals, and risk tolerance, and can guide you towards achieving your financial objectives more efficiently.


10. Reducing Stress: By entrusting a financial advisor to manage and oversee their finances, clients can experience a reduction in stress and anxiety, allowing them to focus on their careers and personal pursuits.


To connect with Dana Ferrell and explore her wealth management services, visit https://www.ameripriseadvisors.com/team/servitium-wealth-management/.

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1 year ago
25 minutes 42 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 7 Episode# 6. "Cracking the Code: Unleashing the Power of Buyer Broker Representation for Sellers"

In this episode Michael Fanning talks with Cassie Walker Johnson.


1. Introduction and welcoming Cassie Walker Johnson, a real estate agent with Windermere since 2005, who has been prolific in helping agents understand the changes happening in MLSs, particularly the buyer agency agreement process.


2. Cassie's motivation for writing the article "Why Buyer Representation Should Matter So Much to the Sellers" on Inman was to address a client's question about unrepresented buyers and to highlight the crucial work that buyer brokers do, which benefits sellers.


3. Cassie emphasizes that sellers may not fully grasp the significance and impact of these changes, particularly the fact that homebuyers currently cannot roll their buyer agent compensation into their loan, meaning they must bring cash to the table to pay their agent.


4. Buyer brokers provide valuable services, such as:

Lender connection: Ensuring buyers work with reputable and responsive lenders who can perform and close on time.

Documentation management: Helping buyers understand the extensive paperwork and contracts they are signing.

Market analysis: Providing a comparative market analysis to ensure buyers pay a fair market value.

Contract guidance and contingency explanations: Guiding buyers through the purchase and sale agreement and explaining contingencies like financing, inspections, appraisals, and more.

Earnest money handling: Delivering earnest money funds to escrow on time.

Transaction deadlines: Ensuring all deadlines and timelines are met.

Inspection access: Facilitating inspections and managing the inspection process.

Appraisal assistance: Providing comparable properties and supporting the purchase price to ensure the property appraises at value.

Negotiation support: Helping negotiate and collaborate with listing agents if appraisals come in low.

Transaction coordination: Keeping all parties on track to ensure closing on time.


5. Cassie suggests that agents can benefit from understanding and articulating the value they provide to clients upfront.


6. Cassie offers classes through ProDev to help agents improve their buyer broker skills.


7. In July, Cassie will be speaking on the main stage at Inman and conducting buyer workshops.


8. Cassie emphasizes that the process for buyer brokers will not change much, but they will need to systemize and determine when and how to introduce the buyer agreement.


9. The industry has shifted many times, and this is just another change that agents will adapt to through education and learning from leaders.


10. Persistence, consistency, and being open to learning are keys to success in the face of change.


11. Cassie invites people to reach out to her through her website, cwjmarketing.com, or her blog, where the referenced article is available for free.


12. The host, Michael Fanning, thanks Cassie and encourages listeners to share the content, provide suggestions, and reach out if they want to be on the podcast.


Cassie Walker Johnson's contact information:

Website: cwjmarketing.com

Blog: (The referenced article is available here)

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1 year ago
24 minutes 14 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 7 Episode #5."The Burnout Antidote: 10 Powerful Strategies for Real Estate Agents"

This podcast is hosted by Michael Fanning, and he discusses strategies to combat burnout, particularly for real estate agents.


Michael Fanning, the host of the Windermere Ask a Coach podcast, addresses the issue of burnout that many real estate agents are facing, especially as the market picks up after a challenging period.


1. Five life skills to fight burnout: time management, stress management, work-life balance, assertive communication, and self-care.


2. Time management strategies: Triage tasks, schedule downtime, say no strategically, conduct weekly reviews, and use time blocking.


3. Stress management techniques: Exercise regularly, practice mindfulness meditation, and journal to process emotions.


4. Achieving work-life balance: Set limits on work hours, take regular breaks, plan vacations, and nurture relationships.


5. Assertive communication: Learn to say no politely but firmly, set boundaries for working hours, and communicate the need for support.


6. Self-care routine: Own your mornings, establish a wind-down routine, prioritize sleep, exercise, and a healthy diet.


7. The four R's: Readiness (prepare mentally and physically), Richness (be present and give to others), Rejuvenate (schedule breaks and recharge), and Role Model (lead by example).


8. Daily tools and practices: Meditation, journaling, setting intentions, time blocking, exercise, regulating self-talk, and surrounding yourself with a supportive "growth group."


9. Recommended books: "Burnout" by Emily and Amelia Nagoski, "Deep Work" by Cal Newport, "4,000 Weeks" by Oliver Burkeman, and "The Burnout Fix" by Jacinta M. Jiménez.


10. Consistency is key: Develop new habits and practice them consistently to prevent burnout in the long run.


Speaker's Contact Information:

Michael Fanning

Email: fanning@windermere.com

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1 year ago
37 minutes 26 seconds

Windermere Ask A Coach, Real Talk, Real Results
Season 7 Episode #4 "The Lender Insider: Cracking the Code on Today's Mortgage Landscape"

Michael Fanning talks to Cliff Taylor, who has been in the mortgage industry for 34 years, 27 of those years with Penrith Mortgage, an in-house lender owned by Windermere.


1. Interest rates have been high, but buyers are adapting to the new normal through "hedonic adaptation."

2. Ensuring the quality of the buyer's financing is crucial, as last-minute issues can arise.

3. Penrith Mortgage offers a "second look" process to validate buyers' pre-approvals and ensure they're getting a good deal.

4. Penrith's "certified approval" process involves full underwriting, allowing them to guarantee a closing date.

5. The NAR settlement decouples buyer and seller agent commissions, impacting buyers' out-of-pocket costs.

6. Lenders clarified that buyer agent commissions paid by sellers won't count against interested party contribution (IPC) limits.

7. IPC limits vary based on loan type (conventional, FHA, VA) and down payment amount.

8. VA loans have unique rules, like allowing sellers to pay off buyers' debts.

9. Financing buyer agent commissions may require a higher loan amount and mortgage insurance.

10. Sellers are still contributing toward closing costs and rate buy-downs, though less than before.

11. Rates may decline later in 2024, but waiting could mean competing with more buyers and higher home prices.

12. Building equity through home appreciation can offset higher interest rates.

13. Penrith offers tools to analyze the cost of waiting to buy and IPC scenarios.

14. Strong lender relationships benefit agents by protecting their buyers and providing expertise.

15. Continuous education is crucial as lending rules and processes evolve.


Contact information:

Cliff Taylor

Cell: 818-436-2022

Email: cliff.taylor@penrithloans.com

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1 year ago
31 minutes 40 seconds

Windermere Ask A Coach, Real Talk, Real Results
Transform your real estate career and reclaim your life with "Windermere Ask A Coach." Industry veterans reveal the systems, mindsets, and strategies that create exceptional results with less stress. Stop grinding 24/7! Our coaches share battle-tested approaches to generate consistent leads, close more deals, and build wealth while maintaining work-life harmony. Each episode delivers immediately applicable tactics from top-producing agents who've mastered the art of working smarter, not harder. Ready to build a thriving business that serves your life instead of consuming it?