Mason Fredrickson leads Move Forward Financial, providing loan services for Windermere clients. Former commercial loan officer with extensive banking background, now specializing in the Windermere Ready Loan program.

[0:00-5:00] Program Overview

• What is Windermere Ready and why it was created
• Solving the cash flow problem for home preparation
• Addressing market conditions where days on market are expanding

[5:00-15:00] How It's Different

• Comparison to traditional HELOCs
• Streamlined approval process (minutes to next day)
• No monthly payments due until escrow close
• Equity-based lending decisions

[15:00-25:00] ROI and Investment Areas

• Potential 100% ROI on improvements
• Top investment categories: staging, landscaping, painting, flooring, kitchens
• Binary benefit: sale vs. no sale

[25:00-35:00] Agent Benefits

• Competitive advantage in listing presentations
• Reputation building as "ready for market" specialist
• No financial burden on agents
• Available presentation materials in Present CMA tool

[35:00-45:00] Loan Structure

• Two loan types: Under $50K (unsecured) vs. Over $50K (real estate secured)
• 6-12 month terms
• Available across all Windermere states

[45:00-End] Program Evolution & Contact

• Focus on universal awareness
• Future lending tools development

✓ Include Windermere Ready in every listing presentation
✓ Use as competitive differentiator
✓ Perfect safety net for sellers without upfront cash
✓ Builds agent reputation for premium listings
✓ Streamlined process removes friction from home preparation

Program Website: WindermereReady.com
Host: Michael Fanning - fanning@windermere.com
Guest: Mason Fredrickson - Contact details available at WindermereReady.com

For Windermere Agents: Find presentation materials in Present CMA tool

"Be awesome and help somebody" - Michael Fanning

Key Discussion Points & TimestampsKey TakeawaysContact Information