What if building your coaching business didn’t mean juggling six different tools—or losing sleep over HIPAA compliance?
In this episode, host Jaime Foster sits down with Dr. Diego Salinas, MD, NBC-HWC, co-founder of Vibly, to explore how technology can simplify your coaching practice instead of overwhelming it. A former pediatrician turned bilingual board-certified health coach, Diego shares the story behind creating Vibly—the all-in-one, coach-designed platform built to make running your practice easier, more secure, and more human.
From his first “aha” moment in a Duke Health Coaching classroom to the serendipitous phone call that launched a tech startup, Diego walks us through his mission to make coaching more accessible, connected, and impactful.
Whether you’re a brand-new coach setting up your first system or a seasoned practitioner ready to streamline, this conversation will help you see what’s possible when tech is built by coaches, for coaches.
In this episode:
The “hour-one” epiphany that led Dr. Diego from medicine to coaching
Why coaching platforms need to be designed by providers, not just tech teams
How Vibly helps coaches set up a professional web presence—fast
The truth about digital security (and why it matters even if you’re not a “health” coach)
Why clients shouldn’t have to make an account just to book with you
How AI can amplify human connection instead of replacing it
Building a true coaching community for referrals, collaboration, and growth
About our guest:
Dr. Diego Salinas, MD, NBC-HWC is a bilingual board-certified health and wellness coach and pediatrician. He serves as a Certified Training Assistant for the Duke Health & Well-Being Coach Training Program and is a subject-matter expert on the 2024 NBHWC Competency Update Committee. As co-founder of Vibly, Diego’s mission is to make secure, affordable, and accessible tools that empower coaches to focus on what really matters—coaching humans.
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What does it really mean to be a trauma-informed coach—and why does it matter?
In this episode, host Jaime Foster sits down with Meg Bowman and Alyson Roux, co-founders of Nested Health Coach Certification, to explore how nervous system awareness and trauma-informed principles are shaping the next generation of wellness education.
Meg and Allison share how they’ve woven compassion, safety, and collaboration into their NBHWC-approved program—and why these skills aren’t just about helping clients heal, but about helping coaches stay grounded, too.
Whether you’re a new coach learning how to hold safe space or an educator reimagining your training curriculum, this conversation will inspire you to coach beyond the surface and empower clients to become the experts in their own lives.
What trauma-informed coaching really means (and what it doesn’t)
How to help clients feel safe and regulated—without stepping into a therapist’s role
The “lightbulb moment” every new coach experiences when they realize coaching isn’t about giving advice
Why nervous system safety isn’t just for clients—it’s essential for coaches, too
How trauma-informed care principles like empowerment, choice, and collaboration align perfectly with the coaching process
Why safety and self-trust are the foundation of sustainable transformation
Meg Bowman, MS, CNS, LDN and Alyson Roux, MA, CNS, LDN are the co-founders of Nested Health Coach Certification, an NBHWC-approved program that equips providers with trauma-informed coaching skills. They also lead The Nutrition Hive, a functional nutrition practice supporting clients with mental health, hormone, and GI conditions, and The Clinician’s Incubator, a mentorship program for postgraduate nutrition professionals.
Meg is the author of the forthcoming book This Is Your Body on Trauma: How to Nourish Safety, Resilience, and Connection with Polyvagal-Informed Nutrition.
🌐 nestedhealthcoach.com
Meg’s upcoming book This Is Your Body on Trauma releases October 28th.
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What happens when your smartphone is running your life instead of supporting it? In this episode of The Wellness Business Coach Podcast, Jaime sits down with Dr. Anastasia Dedyukhina—global thought leader on digital wellbeing, TEDx speaker, and bestselling author of Homo Distractus.
Anastasia shares her powerful journey from corporate digital marketing to living without a smartphone for 1.5 years, and how that experience launched her into pioneering research and creating Consciously Digital Institute. With over 1,000 keynotes delivered worldwide and programs certified by both ICF and NBHWC, Anastasia is helping individuals, leaders, and coaches transform their relationships with technology.
This conversation goes deep into:
The hidden health and wellbeing costs of being “always on”
Why devices disrupt sleep, digestion, productivity, and even intimacy
How new coaches can protect themselves from tech burnout while building a business
The future of coaching in an AI-driven world—and why co-regulation and presence are your ultimate superpowers
Practical first steps you (and your clients) can take to reclaim focus, energy, and freedom from devices
Whether you’re feeling drained from social media, overwhelmed by constant notifications, or curious about how digital wellbeing impacts coaching, this episode will open your eyes and give you actionable strategies.
Connect with Dr. Anastasia Dedyukhina:
Personal Website: https://www.anastasiadedyukhina.com/
Consciously Digital Institute: www.consciously-digital.com/coaches
About Dr. Anastasia Dedyukhina:
Dr. Anastasia Dedyukhina is a global thought leader on digital wellbeing, a two-time TEDx speaker, and bestselling author of Homo Distractus. She pioneered the first research in holistically measuring digital wellbeing at work after her personal story of living without a smartphone for 1.5 years. She is the founder of Consciously Digital Institute, a network of 150+ digital wellbeing coaches, and currently directs the first ICF and NBHWC-certified digital wellbeing program. Her work has been featured by BBC, Forbes, and other global outlets, and she has delivered 1,000+ talks worldwide to clients such as Microsoft, Booking.com, HSBC, and Lush. Anastasia speaks five languages, holds a PhD and MBA, and is based between London and Barcelona.
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In this episode, I sit down with health coach and self-care advocate Jamie McClung to talk about her journey from decades in the spa and wellness world to stepping fully into her role as a coach. Jamie shares how her business once felt scattered and unstructured, and how Launchpad gave her the clarity, confidence, and systems to finally pull everything together into a real business she’s proud of.
What you’ll learn in this episode:
The challenges Jamie faced in transitioning from hands-on work to building a coaching business.
Why clarity, niche, and structure were the missing pieces holding her back for years.
How Launchpad helped her move from “dabbling” to confidently presenting her programs and pricing.
The identity shift that comes from seeing yourself not just as a coach, but as a business owner.
The role of community and support in building momentum and confidence.
Connect with Jamie McClung:
Website: cleanbodycleanlife.com
Instagram: @cleanbodycleanlife
How My Divorce Heartache Ignited My Soul-Led Life (and It All Started in Hawaii)
Welcome to The Wellness Business Coach! In this raw and inspiring episode, Jaime shares the story she’s kept close for years—her journey from heartbreak and overwhelm to radical self-trust, vibrant new love, and the courage to build a life of her own design.
In This Episode, You’ll Hear:
Jaime invites you: Pull out your journal and ask yourself, “What identity shift am I ready to claim for myself today?” Start small, but start. The rest will catch up.
Loved this episode? Share it with another coach or woman on the cusp of her next chapter. And don’t forget to subscribe, rate, and review The Wellness Business Coach wherever you get your podcasts!
Stay grounded. Stay open. Stay soul-led. 💖
If your testimonials sound like “She’s so nice, I loved working with her,” that’s not going to cut it. Vague testimonials don’t sell your coaching—they actually weaken your credibility.
In this episode of the Wellness Business Coach Podcast, I’m breaking down exactly how to ask for, shape, and use testimonials that build trust and do the selling for you. Whether you’re a brand-new coach collecting your very first testimonial or you already have a few under your belt, you’ll learn how to turn client feedback into powerful social proof that inspires people to say yes.
What You’ll Learn in This Episode:
Why generic testimonials don’t actually help (and what to do instead).
The three best times to ask for a testimonial (hint: don’t just wait until the end).
My simple 3-part formula for shaping powerful stories: Before → After → Transformation.
How to polish client words without losing authenticity—and the one line you should always send back for approval.
The smart way to use testimonials (and why you should ditch that “testimonials” page on your website).
Connect with Me
Website: www.wellnessbusinesscollective.com
Instagram: @itsjaimefoster
Brand-new health coach Stephanie Cuthbertson joins me to share what the very beginning really feels like—and how she’s turning that energy into aligned action. A National Board Certified Health & Wellness Coach based in Denver, Stephanie runs Thrive Beyond Diabetes, helping adults with type 2 diabetes who feel scared, stuck, or overwhelmed. Her coaching is practical, compassionate, and tailored to real routines: instead of rigid plans, she partners with clients to create clear, doable steps so they feel confident, supported, and back in charge of their health. We talk about how she narrowed her niche, named her Revive Method, and learned to explain the problem, process, and promise in plain language. You’ll hear the mindset shifts behind “start before you feel ready,” the value of fast feedback and community, and why clarity comes from doing—not thinking. Stephanie also shares what’s next: filling her 12-week 1:1 program, offering a 30-day jumpstart, speaking on podcasts and at community workshops, and introducing family coaching to address the generational habits that shape health at home.
Resources:
Website: StephanieCHealthCoaching.com
Instagram: @ThriveBeyondType2Diabetes
Host IG: @itsjaimefoster
Programs & resources: https://wellnessbusinesscollective.com/
Brand-new health or wellness coach? In this practical episode, NBHWC certification team members Nicole Pope and Cindy Romero demystify the path to becoming a National Board Certified Health & Wellness Coach. We unpack why starting with an NBHWC-approved training program matters (it’s the only pathway to sit for the board exam), how board certification differentiates you in a market where anyone can call themselves a “health coach,” and what to do right after you pass so you build momentum instead of stalling out.
You’ll hear the line that turns heads: “If you’re nationally board certified, your clients can often use HSA or FSA funds—with a doctor’s letter of medical necessity—to pay for coaching.” We discuss how that process typically works, plus where to find resources inside the NBHWC portal. We also talk about building experience early (volunteering, small groups, collaborations), tapping NBHWC’s directory, events, networking, and CE ecosystem, and setting expectations that board certification isn’t the finish line—it’s the launching pad.
We close with encouragement for new coaches to plug into community, clarify their “why,” and explore emerging opportunities beyond solo practice, including corporate/employee wellbeing, healthcare integration, workshops, and group coaching. Note: HSA/FSA eligibility and processes vary by plan and jurisdiction; this episode is for education only and isn’t legal, insurance, or medical advice.
Links
NBHWC: https://nbhwc.org/
Instagram: @itsjaimefoster
Programs & resources: https://wellnessbusinesscollective.com/
What happens when a personal tragedy lights a fire for your purpose?
In this week’s episode of The Wellness Business Coach Podcast, I sit down with Launchpad student Janet Casini-Pepe (NBHWC), a nationally board-certified health & wellness coach who helps people prevent diabetes before it takes hold.
Janet shares the story of losing her mother to diabetes-related dementia — and how that heartbreaking experience became the driving force behind her mission to help others protect their health, prevent disease, and create a life full of vitality.
You’ll hear:
Why Janet felt like her coaching business was “going nowhere in a hurry” before joining Launchpad
What shifted when she found a proven blueprint, support, and community inside the program
How her confidence and mindset transformed from “stuck at the bottom of a mountain” to “soaring like a bird”
The vision she has for her new coaching programs (and why prevention matters more than ever)
If you’ve ever wondered what’s possible when you stop spinning your wheels and start building your business with the right structure and support, Janet’s story will inspire you.
Connect with Janet:
👉 Find Janet on LinkedIn
Resources + Links Mentioned:
– Learn more about Launchpad — the 12-month business-building program for health, wellness, and life coaches
– Listen to more success stories and business-building strategies on The Wellness Business Coach Podcast
Let’s Connect:
– Follow me on Instagram: @itsjaimefoster
– Join the Wellness Business Collective: wellnessbusinesscollective.com
What happens when a midlife “meh” moment collides with the courage to reinvent yourself? In this episode of The Wellness Business Coach Podcast, Jaime sits down with Andrea Enright — a current Launchpad student, transformational coach, and host of Permission to Be Human.
Andrea shares her raw and relatable journey from successful marketing pro to starting over as a coach, and how Launchpad gave her the clarity, structure, and community she didn’t know she needed.
Together, we explore:
The fears that almost kept Andrea from starting — comparison, “shoulds,” and tech overwhelm
Why asking for help is actually the secret of successful entrepreneurs
The surprising way community and small wins can fuel big transformation
How to redefine success on your own terms (and why “less should, more shine” is Andrea’s mantra)
Andrea’s work helping women in midlife give themselves permission to dance, reawaken, and write their own fairytales
Andrea’s story is funny, heartfelt, and the reminder every new coach needs: you don’t have to do this alone.
Resources + Links Mentioned in This Episode:
In this episode of The Wellness Business Coach Podcast, Jaime sits down with Cathleen Beerkens, founder of A Wellness Revolution in the Netherlands. With decades of experience as a nurse, healer, and now health coaching school director, Cathleen shares her powerful story of moving from traditional Western medicine into holistic healing — and why the world needs more health coaches now than ever before.
Together, we explore:
Cathleen’s journey from Georgetown University nurse to leading a global health coaching certification program
How ancestral patterns, DNA, and subconscious beliefs impact our health — and how coaches can help clients release them
The vision behind her book Your Creator Matrix and how it empowers people to reclaim their wholeness (body, mind, spirit, and soul)
Why health coaches are the change agents the world desperately needs in a time when old systems are crumbling
Her perspective on the future of health coaching, including energy medicine, frequency healing, and a truly integrative approach to wellness
Cathleen’s story is not only fascinating — it’s a call to action for new and aspiring coaches who want to step into their power and be part of this transformation.
Resources + Links Mentioned in This Episode:
Learn more about Cathleen’s work and health coaching certification school at A Wellness Revolution
Grab Cathleen’s book Your Creator Matrix on Amazon
Connect with Jaime and learn more about Launchpad at Wellness Business Collective
When Jill Bucaro became pregnant at 35, she was shocked by how much extra testing and “high-risk” labeling she received—despite being far healthier than she was at 25. That moment made her wonder: Are we measuring the right things when it comes to health?
That question sparked a journey from exercise science, to naturopathic study, to health coaching… and eventually to founding the Institute of Holistic Integrative Studies (IHIS)—a certification program built for the busy adult learner who’s ready to coach with confidence.
In this inspiring conversation, Jill shares:
How her personal health journey revealed the power (and gaps) in traditional healthcare
Why she believes every coach needs to master the art of behavior change (not just pile on more information)
The #1 mindset shift her students make that transforms their confidence
What “integrative” really means—and why it’s the future of health coaching
Her best advice for new coaches (spoiler: it’s not building your website!)
If you’ve recently finished your certification and you’re wondering, “What’s my next step?” — this episode will help you focus on what really matters so you can start coaching, serving, and making an impact now.
Resources + Links:
Learn more about IHIS Certification: https://www.ihistudies.com
Connect with Jill on Instagram: @ihistudies
Book a free call with Jill: https://www.ihistudies.com
If you’ve been second-guessing yourself or wondering why progress feels so slow, this episode will give you a wave of clarity — and a better path forward.
🌀 Register for the FREE 2-hour workshop:
Create Your First Magnetic Coaching Offer (August 28)→ wellnessbusinesscollective.com/create-your-first-magnetic-coaching-offer-workshop
Instagram: @itsjaimefoster
Website: wellnessbusinesscollective.com
If you’re a brand-new certified coach, you might think the fastest way to grow is hiring a 1:1 business coach.But here’s the hard truth: at this stage, it’s often the most expensive way to stay stuck.
In this episode, I’m breaking down why so many new coaches spin their wheels — even with high-ticket private coaching — and what you actually need to build momentum and start signing clients.
You’ll learn:
The common trap new coaches fall into with 1:1 coaching (and how to avoid it)
Why education, structure, and a roadmap are more powerful than “talking it out” in the early stages
How having the right foundation helps you ask better, more strategic questions later
The four core pieces every new coach needs to focus on in their first year
Real stories from coaches who skipped 1:1, joined Launchpad, and got results fast
If you’ve been second-guessing yourself or wondering why progress feels so slow, this episode will give you a wave of clarity — and a better path forward.
🌀 Register for the FREE 2-hour workshop:
Create Your First Magnetic Coaching Offer (August 28)→ wellnessbusinesscollective.com/create-your-first-magnetic-coaching-offer-workshop
Instagram: @itsjaimefoster
Website: wellnessbusinesscollective.com
What if the key to building a thriving coaching business isn’t about learning the latest marketing hack—but about learning how to be with your clients?
In this episode of The Wellness Business Coach Podcast, I sit down with Billie Frances, founder of Guiding Mindful Change and creator of the Mindful Coach Certification. Billie’s journey started with two women and a dog in her first training group, and has since grown into a program that has certified hundreds of heart-centered coaches around the world.
We talk about why presence, self-awareness, and vulnerability are your greatest business assets as a coach, and how to create transformative results without slipping into “fixing” mode or crossing the line into therapy. Billie also shares how coaches can build lasting referral partnerships (including with therapists), why mindfulness is becoming a must-have skill in health and wellness coaching, and how to stay grounded in your own style instead of chasing cookie-cutter formulas.
Whether you’re a new coach still finding your niche, or you’ve been in the field but want deeper client transformations, this episode will remind you that the most powerful work you can do starts with you.
What You’ll Learn in This Episode:
The difference between therapy and coaching—and how to stay in your lane while serving your clients deeply
Why real transformation starts with the coach’s self-awareness and willingness to be vulnerable
A simple but powerful metaphor for empowering clients to find their own solutions
How to use mindful presence to stand out in a crowded coaching industry
Ways new coaches can build referral relationships with therapists and other professionals
Why you don’t need a rigid coaching script (or TikTok dances) to build a thriving practice
The truth about finding your “right-fit” niche—and why it’s okay to start small
Links and Resources:
Guiding Mindful Change: guidingmindfulchange.com
Billie’s Book – Awareness is Enough: awarenessisenough.com
🌀 Register for the FREE 2-hour workshop:
Create Your First Magnetic Coaching Offer (August 28)→ wellnessbusinesscollective.com/create-your-first-magnetic-coaching-offer-workshop
Instagram: @itsjaimefoster
Website: wellnessbusinesscollective.com
If sales make your chest tighten, your hands shake, or your brain go blank—you’re not alone.
In this episode, Jaime shares a deeply personal story of a panic attack before a sales call in 2012 and unpacks the neuroscience that explains why sales can feel so intense for soul-led coaches. You'll learn why feeling safe is the missing piece in most sales trainings—and how the Relaxed Sales™ method can help you regulate your nervous system, speak with confidence, and finally stop dreading sales calls.
Why your brain treats sales like a physical threat
The 3 lies your brain tells you when you're about to make an offer
Why “just push through it” doesn’t work—and what to do instead
How nervous system regulation is the secret to showing up grounded and clear
Powerful mindset reframes that shift you from fear to service
How the Relaxed Sales™ method helps you feel safe, not sales-y
💛 Grab the 10-day Kickstart Your Coaching Business Challenge for just $27
→ wellnessbusinesscollective.com/coaching/kickstart-your-coaching-business
🌀 Register for the FREE 2-hour workshop:
Create Your First Magnetic Coaching Offer (August 28)
→ wellnessbusinesscollective.com/create-your-first-magnetic-coaching-offer-workshop
Instagram: @itsjaimefoster
Website: wellnessbusinesscollective.com
In today’s episode of The Wellness Business Coach Podcast, we’re diving into the heart of the health and wellness coaching profession with two powerhouse guests from the National Board for Health & Wellness Coaching (NBHWC)—Deanna Fournier, Executive Director, and Hannah Coloma, Marketing Specialist.
If you’re a coach (or aspiring to be one), wondering if this path is actually viable, how to stand out in a growing industry, or what’s coming next in the world of coaching… this conversation is for you.
We talk about:
The NBHWC’s mission and how they’ve helped legitimize the coaching profession.
Why board certification matters—and how it can open doors in both healthcare and private practice.
Powerful industry trends (hello AI + telehealth!) that are shaping the future of coaching.
What employers are really looking for—and how the NBHWC is helping coaches stand out.
What every new coach needs to hear if they’re questioning their path.
Whether you're thinking about certification or you're already coaching and wondering what's next, this episode will remind you of the impact, pride, and possibility behind the work you’re doing.
Deanna FournierExecutive Director, National Board for Health & Wellness Coaching
Deanna Fournier serves as the Executive Director of the National Board for Health & Wellness Coaching (NBHWC) and is a certified Integrative Nutrition Health Coach. With over a decade of experience leading nonprofit strategy, education, and innovation in the health and wellness sector, she brings a dynamic blend of systems-level thinking and personal insight to her work. Deanna is deeply committed to advancing the field of health coaching and empowering individuals and communities to thrive.
Hanna Coloma
Marketing Specialist
Hanna Coloma is the Marketing Specialist at the National Board for Health & Wellness Coaching (NBHWC), where she’s spent the past year amplifying the impact of board-certified health coaches. With a background in marketing and business, her passion for health and wellness coaching grew from her experience as an athlete and witnessing loved ones navigate critical lifestyle changes. She’s dedicated to sharing stories that inspire healthier, more empowered lives.
Website: www.wellnessbusinesscollective.com
Instagram: @itsjaimefoster
Podcast: The Wellness Business Coach
Loved this episode?
Send it to a coach who needs to hear it!And if you’re ready to start or grow your own soul-led coaching business, check out our signature program, Launchpad.
Feeling overwhelmed by all the strategies, platforms, and “shoulds” flying at you as a new coach?
You’re not alone—and you’re definitely not behind.
In this episode of The Wellness Business Coach, I’m sharing the #1 mistake I see new coaches make when trying to grow their business (spoiler: it has nothing to do with your niche or your brand colors)... and what to do instead.
You’ll hear my personal story of burnout from trying to be everywhere at once, plus how I finally got clarity and traction by simplifying my business and focusing on what actually works.
Whether you're stuck rewriting your website for the tenth time or buried under funnels and freebies that no one sees, this episode will help you exhale, refocus, and reconnect to what matters most.
In this episode, you’ll learn:
Journal Prompt:
“What have I been doing because I think I should?
What would feel more grounded and true?”
Resources:
Subscribe + Share:
If this episode helped you breathe easier, forward it to a coach friend or share it on Instagram and tag @itsjaimefoster.
And don’t forget to subscribe so you never miss an episode of The Wellness Business Coach.
If you’ve been feeling behind, overwhelmed, or quietly convinced you’ll never “make it” because you can’t crack the Instagram code—this episode is the permission slip you’ve been craving.
In today’s episode of Wellness Business Coach, I share the vulnerable (and slightly hilarious) story of how I went all in on social media when I started my coaching business—dancing, pointing at bubbles, using filters—and how none of it brought in clients.
What did work? You’ll find out.
We’ll explore:
Whether you’re just starting out or feeling burned out on content creation, this episode will help you exhale, realign, and rediscover your own path to client attraction.
In this episode, you’ll learn:
Subscribe + Share:
If this episode resonated, share it with a fellow coach who needs to hear it.
And be sure to subscribe to Wellness Business Coach wherever you listen so you don’t miss the next conversation.
Feeling like a fraud in your coaching business?
You don’t need another mindset hack — you need a strategy that fits your stage.
In this episode, I’m breaking down the real reason imposter syndrome shows up for new coaches (and it’s not becauseyou’re broken). We’ll talk about the common traps new coaches fall into, what to stop doing ASAP, and what actually works to build clarity, confidence, and consistent clients.
🎥 Plus, I’ll share a free 8-minute masterclass that shows you how to get clients — without dancing on social or running ads.
In this deeply personal episode of The Wellness Business Coach Podcast, Jaime shares the real story of how she left asuccessful corporate career with no website, no plan, and no backup - just a deep knowing that her burnout was no longer sustainable. You'll hear how she rebuilt her life and business from the ground up, using intuition, connection, and simplicity as her guideposts. Jaime shares how she landed her first five-figure month without ads, social media, or a traditional launch - and the mindset shifts and core values that helped her navigate imposter syndrome, uncertainty, and the pressures of doing things "the right way."
This episode is a must-listen if you're:
Plus, Jaime invites you to her free 3-day event: Rise of the Soul-Led Coach, happening April 21, 23, and 25.
Details + Sign Up: wellnessbusinesscollective.com/rise-of-the-soul-led-coach-sign-up
Your business doesn't have to be perfect to be powerful. You just have to begin.
Listen now, and share this with a soul-led coach who needs a little hope and a whole lot of truth.