What if the key to building a thriving coaching business isn’t about learning the latest marketing hack—but about learning how to be with your clients?
In this episode of The Wellness Business Coach Podcast, I sit down with Billie Frances, founder of Guiding Mindful Change and creator of the Mindful Coach Certification. Billie’s journey started with two women and a dog in her first training group, and has since grown into a program that has certified hundreds of heart-centered coaches around the world.
We talk about why presence, self-awareness, and vulnerability are your greatest business assets as a coach, and how to create transformative results without slipping into “fixing” mode or crossing the line into therapy. Billie also shares how coaches can build lasting referral partnerships (including with therapists), why mindfulness is becoming a must-have skill in health and wellness coaching, and how to stay grounded in your own style instead of chasing cookie-cutter formulas.
Whether you’re a new coach still finding your niche, or you’ve been in the field but want deeper client transformations, this episode will remind you that the most powerful work you can do starts with you.
What You’ll Learn in This Episode:
The difference between therapy and coaching—and how to stay in your lane while serving your clients deeply
Why real transformation starts with the coach’s self-awareness and willingness to be vulnerable
A simple but powerful metaphor for empowering clients to find their own solutions
How to use mindful presence to stand out in a crowded coaching industry
Ways new coaches can build referral relationships with therapists and other professionals
Why you don’t need a rigid coaching script (or TikTok dances) to build a thriving practice
The truth about finding your “right-fit” niche—and why it’s okay to start small
Links and Resources:
Guiding Mindful Change: guidingmindfulchange.com
Billie’s Book – Awareness is Enough: awarenessisenough.com
🌀 Register for the FREE 2-hour workshop:
Create Your First Magnetic Coaching Offer (August 28)→ wellnessbusinesscollective.com/create-your-first-magnetic-coaching-offer-workshop
Instagram: @itsjaimefoster
Website: wellnessbusinesscollective.com