Unstuck - Marketing for Founders

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Unstuck - Marketing for Founders

Unstuck Marketing

30 episodes

2 months ago

UNSTUCK: Marketing for Founders is the no-fluff, high-impact podcast for entrepreneurs, solo-founders, SaaS builders, AI tool creators, coaches, consultants, and agency owners who want to grow without wasting time or budget.

Each episode delivers practical insights, marketing strategies, and proven growth tactics you can implement immediately - whether you're scaling your first digital product or refining your service-based business. From funnel optimization and messaging clarity to lead generation, pricing psychology, and performance marketing - this show cuts through the noise.

Hosted by a seasoned Fractional CMO with 13+ years of experience in eCommerce, SaaS, and digital marketing, UNSTUCK helps you get exactly that: unstuck. No overused frameworks. No buzzwords. Just strategic thinking for real businesses.

Expect solo episodes, rapid-fire "10 tips" formats, and occasional deep dives on what's working now in online marketing.If you're building something real - and want clarity, momentum, and results - start here.

→ Learn more or connect at your-fractional-cmo.com

Show more...

Entrepreneurship,

All content for Unstuck - Marketing for Founders is the property of Unstuck Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

UNSTUCK: Marketing for Founders is the no-fluff, high-impact podcast for entrepreneurs, solo-founders, SaaS builders, AI tool creators, coaches, consultants, and agency owners who want to grow without wasting time or budget.

Each episode delivers practical insights, marketing strategies, and proven growth tactics you can implement immediately - whether you're scaling your first digital product or refining your service-based business. From funnel optimization and messaging clarity to lead generation, pricing psychology, and performance marketing - this show cuts through the noise.

Hosted by a seasoned Fractional CMO with 13+ years of experience in eCommerce, SaaS, and digital marketing, UNSTUCK helps you get exactly that: unstuck. No overused frameworks. No buzzwords. Just strategic thinking for real businesses.

Expect solo episodes, rapid-fire "10 tips" formats, and occasional deep dives on what's working now in online marketing.If you're building something real - and want clarity, momentum, and results - start here.

→ Learn more or connect at your-fractional-cmo.com

Show more...

Entrepreneurship,

Episodes (20/30)

Unstuck - Marketing for Founders

The Case for 1 Funnel, 1 Offer, 1 Outcome – Why Simplification Wins

In Episode 30 of Unstuck: Marketing for Founders, Maurice makes a compelling argument for radical simplicity: one funnel, one offer, one outcome. He explains how over-complication kills momentum, dilutes messaging, and creates friction that slows down growth—especially for solo founders and small teams. Maurice walks through the benefits of having a single conversion path, how to architect a laser-focused system, and what to cut if you’re doing too much. You’ll learn how simplicity amplifies message clarity, improves tracking, and gives you space to actually optimize what matters.

For help building a lean, focused marketing system that converts, visit your-fractional-cmo.com.

6 months ago

6 minutes

Unstuck - Marketing for Founders

Marketing Without Social Media – Is It Still Possible? (Spoiler: Yes)

In Episode 29 of Unstuck: Marketing for Founders, Maurice breaks down how to grow a business without using social media at all. He outlines proven off-platform strategies that still drive attention and conversions, including email-first funnels, strategic SEO, collaborations, referral systems, and long-tail content assets. Maurice explains why social media often becomes a distraction rather than a driver—and how to build a quiet, consistent marketing engine that fits your personality and goals. If you’ve ever felt burned out by the pressure to post daily or frustrated by inconsistent reach, this episode offers a roadmap to sustainable visibility on your terms.

To get help building a marketing system that works without chasing likes, visit your-fractional-cmo.com.

6 months ago

7 minutes

Unstuck - Marketing for Founders

One Landing Page, Three Audiences – How to Segment Without Tech Overkill

In Episode 28 of Unstuck: Marketing for Founders, Maurice explains how to design a single landing page that converts across multiple audiences without adding complexity or extra tech. Whether you're speaking to SaaS founders, coaches, or agency owners, you’ll learn how to use smart segmentation techniques directly in your messaging and page flow. Maurice shares proven frameworks for audience self-selection, benefit stacking, and modular page design that guides each visitor toward the most relevant action. No dynamic personalization needed—just clear structure and intentional copy that does the heavy lifting.

To get help crafting pages that speak to diverse audiences and still convert, visit your-fractional-cmo.com.

6 months ago

7 minutes

Unstuck - Marketing for Founders

From Cold to Closed – The 5-Step Content Arc That Sells for You

In Episode 27 of Unstuck: Marketing for Founders, Maurice shares the exact 5-step content arc he uses to take someone from total stranger to committed buyer. Instead of random tips or “just add value,” you’ll learn how to engineer content that builds belief, creates desire, and naturally drives conversions—whether you're selling SaaS, coaching, or services. The arc moves from disruption to trust, from curiosity to conviction, and ends in an irresistible offer moment. Maurice also breaks down how to automate this sequence, use it across platforms, and build long-term trust without chasing trends.

To get help building a content engine that sells while you sleep, visit your-fractional-cmo.com.

7 months ago

7 minutes

Unstuck - Marketing for Founders

How to Market When You Hate Marketing Yourself

In Episode 26 of Unstuck: Marketing for Founders, Maurice tackles a problem many founders face: they know they need visibility, but hate putting themselves out there. Whether it’s fear of judgment, resistance to social media, or simply not knowing what to say—this episode offers practical ways to market without selling your soul. From faceless content systems and authority-first positioning to leverage-based outreach and automation, Maurice lays out a marketing blueprint for introverts, builders, and experts who just want results. You’ll walk away with tools to attract leads, build trust, and grow consistently—even if you never want to post a selfie or go “live.”

For help building a marketing engine that fits your personality, visit your-fractional-cmo.com.

7 months ago

6 minutes

Unstuck - Marketing for Founders

Micro-Offers, Macro-Leverage – The $27 Entry That Changes Everything

In Episode 25 of Unstuck: Marketing for Founders, Maurice explores the world of micro-offers—small, low-ticket digital products that punch far above their weight in your sales strategy. You'll learn how a $27 offer can do more than break even—it can attract serious buyers, instantly qualify intent, and segment leads without a single sales call. Maurice shares proven formats, pricing strategies, and automation setups that turn micro-offers into front-end profit machines for SaaS, coaching, and digital services. He also breaks down why micro-offers often outperform traditional lead magnets in engagement, action, and long-term ROI.

To learn how to engineer a micro-offer that unlocks big results for your funnel, visit your-fractional-cmo.com.

7 months ago

7 minutes

Unstuck - Marketing for Founders

How to Turn a Lead Magnet Into a Full-Time Sales Machine

In Episode 24 of Unstuck: Marketing for Founders, Maurice unpacks the difference between a throwaway freebie and a strategically engineered lead magnet that powers your entire sales funnel. Most founders create a PDF or checklist and hope for the best—this episode shows you how to turn that asset into a predictable engine of attention, authority, and action. From positioning and copy, to delivery, automation, and follow-up systems, Maurice shares a proven process that works across SaaS, consulting, coaching, and service businesses. You’ll learn why most lead magnets underperform, how to engineer "the next logical step," and what makes someone say, “I need more of this” after the first interaction.

To learn how to build a sales machine that starts with one powerful piece of value, visit your-fractional-cmo.com.

7 months ago

7 minutes

Unstuck - Marketing for Founders

Don’t Build a Funnel. Build a Journey.

In Episode 23 of Unstuck: Marketing for Founders, Maurice challenges the outdated funnel-first mindset and explains why building a buyer journey creates far better results. He breaks down how prospects think, feel, and decide—and how linear funnels often ignore the real path to trust and action. Listeners will learn how to map out a journey that starts before the first click, leverages narrative and timing, and ends with aligned, high-intent conversions. This episode equips founders with practical tools to shift from cold automation to warm relationship-building - without sacrificing scale.

For help designing a smarter, more human sales journey, visit your-fractional-cmo.com.

7 months ago

6 minutes

Unstuck - Marketing for Founders

The Silent Funnel Killer: Why Your CTA Doesn’t Work (And How to Fix It)

In Episode 22 of Unstuck: Marketing for Founders, Maurice reveals the real reason why most Calls to Action underperform—and it has nothing to do with button color or font size. He shows how misaligned messaging, low emotional urgency, and vague next steps silently kill conversion, even if the rest of your funnel is solid. You’ll learn how to audit your current CTAs, make them frictionless and compelling, and avoid the common mistakes that confuse or repel leads. This episode is packed with psychological triggers and practical examples you can apply to landing pages, emails, and sales content. For more on how to build CTAs that convert across your entire funnel, visit your-fractional-cmo.com.

8 months ago

7 minutes

Unstuck - Marketing for Founders

Positioning Kills Price Resistance – How to Be Seen as “Worth It” Instantly

In Episode 21 of Unstuck: Marketing for Founders, Maurice dives into the psychology and strategy behind positioning that neutralizes pricing friction. Instead of lowering rates or stacking bonuses, he shows how founders can shift their perceived value through clarity, authority, and relevance. Listeners will learn how to audit their own brand position, identify misalignments, and elevate their perceived market status—whether they sell SaaS tools, coaching, or services. The episode includes actionable tips on refining messaging, visuals, and differentiation so clients stop comparing you on price. For founders ready to move away from discount-driven selling, visit your-fractional-cmo.com to build positioning that sells itself.

8 months ago

7 minutes

Unstuck - Marketing for Founders

Funnel Audits – How to Fix Leaks Without Burning Everything Down

In Episode 20 of Unstuck: Marketing for Founders, Maurice explains how to diagnose and fix broken funnels without starting from scratch. He walks through a simple, repeatable framework that helps founders identify friction points, misaligned messaging, and drop-off zones across the customer journey. You’ll learn how to approach your own marketing funnel with a strategic lens—auditing key stages like traffic, conversion, onboarding, and retention. Maurice also shares the exact questions he uses during audits as a Fractional CMO to drive consistent growth across SaaS, services, and coaching businesses. For personalized support or to book your own audit, head over to your-fractional-cmo.com.

8 months ago

8 minutes

Unstuck - Marketing for Founders

Conversion Triggers – The Psychology Behind Why People Say Yes

In Episode 19 of Unstuck: Marketing for Founders, Maurice explores the hidden psychological levers that make people buy. From urgency and social proof to contrast and cognitive ease, he breaks down the real reasons prospects say “yes”—and why most marketing fails to activate them. You’ll learn how to build conversion into your funnel structure, your copy, and your content without resorting to gimmicks. Maurice also shares practical examples of how founders, coaches, and SaaS tools can use subtle but powerful conversion cues to increase clarity, trust, and action. To build a funnel that sells naturally and consistently, visit your-fractional-cmo.com.

8 months ago

8 minutes

Unstuck - Marketing for Founders

Retention Is the New Growth – How to Keep Clients Coming Back and Buying More

In Episode 18 of Unstuck: Marketing for Founders, Maurice dives deep into the hidden engine behind sustainable growth: client retention. Instead of constantly chasing new leads, he explains how to build systems and experiences that keep your best customers engaged, satisfied, and buying more over time. You’ll learn how to identify churn risks early, design high-value upsells, and implement retention-driven onboarding and offboarding strategies. Maurice also covers how to create simple but powerful “return loops” that bring clients back when they’re ready for the next step. If you want to grow without constantly starting from zero, visit your-fractional-cmo.com to build a smarter retention system.

8 months ago

7 minutes

Unstuck - Marketing for Founders

Lead Quality – How to Attract Better Prospects and Repel the Wrong Ones

In Episode 17 of Unstuck: Marketing for Founders, Maurice breaks down why most marketing problems are actually lead quality problems. He explains how to build messaging, positioning, and systems that naturally attract ideal clients while filtering out low-quality or misaligned ones. You’ll learn how to prequalify prospects before they reach out, what red flags to watch for, and how to use friction strategically to create self-selection. Maurice also shares why better leads lead to faster closes, better retention, and fewer headaches in fulfillment. For expert help designing a growth system that prioritizes lead quality over lead volume, visit your-fractional-cmo.com.

8 months ago

8 minutes

Unstuck - Marketing for Founders

Funnels That Don’t Feel Gross – How to Build Ethical, Conversion-Driven Journeys

In Episode 16 of Unstuck: Marketing for Founders, Maurice shares a clear framework for designing sales funnels that convert ethically and efficiently. You'll learn how to shift from pushy tactics to trust-based journeys that align with modern buyer behavior. The episode covers key components like intent-based entry points, frictionless transitions, and value-driven nurture content. Maurice explains how to make each step feel natural and helpful, rather than manipulative or desperate. If you want to build a funnel that reflects your values and drives results, head to your-fractional-cmo.com.

8 months ago

7 minutes

Unstuck - Marketing for Founders

Irresistible Offers – How to Make People Want to Buy Before They Even See the Details

In Episode 15 of Unstuck: Marketing for Founders, Maurice shows how to build irresistible offers that drive conversions effortlessly. You'll learn why most founders struggle not because of their product, but because of how their offer is framed. Maurice walks through the three pillars of a magnetic offer—clear outcome, high perceived value, and minimized friction—and provides examples across SaaS, consulting, and service-based businesses. He also explains how to layer scarcity, urgency, and risk reversal to tip hesitant buyers into action. For help crafting offers that truly sell themselves, visit your-fractional-cmo.com.

8 months ago

7 minutes

Unstuck - Marketing for Founders

Visibility Engine – How to Stay Top of Mind Without Burning Out

In Episode 14 of Unstuck: Marketing for Founders, Maurice shows how to stay visible and relevant in your market—without becoming a full-time content machine. He breaks down the three visibility traps most founders fall into, then shares a system for building a consistent, high-leverage visibility engine using content libraries, repurposing workflows, and low-friction formats. The episode emphasizes strategy over volume, teaching you how to create once and distribute forever. You’ll also learn how to stay top of mind even during low-energy weeks, automate key touchpoints, and make your brand feel active—without you being constantly active. To get help building a visibility engine tailored to your business, visit your-fractional-cmo.com.

8 months ago

7 minutes

Unstuck - Marketing for Founders

Sticky Positioning – How to Make Your Offer Instantly Understandable

In Episode 13 of Unstuck: Marketing for Founders, Maurice dives into the art and science of positioning – and why most founders get it wrong by trying to sound clever instead of being clear. You'll learn how to describe what you do in a way that’s instantly understandable, emotionally resonant, and conversion-ready. Maurice shares the 3-part formula behind sticky positioning, real-world examples, and exercises to test if your message is actually landing. If your pitch feels vague, confusing, or forgettable, this episode will help you tighten it up and turn it into a strategic growth asset. For help clarifying your positioning and turning it into a marketing system, visit your-fractional-cmo.com.

9 months ago

7 minutes

Unstuck - Marketing for Founders

Rapid Experiments – How to Test a New Marketing Idea in 48 Hours

In Episode 12 of Unstuck: Marketing for Founders, Maurice breaks down a practical framework for rapid marketing experiments that any founder can run – without a big budget, full team, or perfect setup. You'll learn how to define clear hypotheses, design scrappy test setups, and measure results in just two days. From fake door tests to Notion-based offers and cold outreach validation, Maurice shares real examples of how to test ideas quickly without wasting weeks of time or energy. This episode is especially useful for early-stage founders, solopreneurs, and anyone building new offers, positioning, or demand channels. To get help designing a test-driven growth strategy, visit your-fractional-cmo.com.

9 months ago

6 minutes

Unstuck - Marketing for Founders

Evergreen Growth – How to Build Marketing Assets That Work While You Sleep

In this episode of Unstuck: Marketing for Founders, Maurice breaks down the concept of evergreen marketing and why it’s one of the most overlooked growth levers for founders. He shares practical frameworks to build assets that don’t expire – like landing pages, lead magnets, proof libraries, and automated nurture flows. Instead of chasing daily content or temporary trends, you’ll learn how to create high-leverage systems that compound over time and attract the right leads consistently. Whether you're building a SaaS, coaching offer, or consulting product, this episode will help you stop trading time for attention and start building durable, automated trust. For more on systemizing your growth, visit your-fractional-cmo.com.

9 months ago

7 minutes