Positioning Kills Price Resistance – How to Be Seen as “Worth It” Instantly

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Unstuck - Marketing for Founders

Unstuck Marketing

30 episodes

2 months ago

UNSTUCK: Marketing for Founders is the no-fluff, high-impact podcast for entrepreneurs, solo-founders, SaaS builders, AI tool creators, coaches, consultants, and agency owners who want to grow without wasting time or budget.

Each episode delivers practical insights, marketing strategies, and proven growth tactics you can implement immediately - whether you're scaling your first digital product or refining your service-based business. From funnel optimization and messaging clarity to lead generation, pricing psychology, and performance marketing - this show cuts through the noise.

Hosted by a seasoned Fractional CMO with 13+ years of experience in eCommerce, SaaS, and digital marketing, UNSTUCK helps you get exactly that: unstuck. No overused frameworks. No buzzwords. Just strategic thinking for real businesses.

Expect solo episodes, rapid-fire "10 tips" formats, and occasional deep dives on what's working now in online marketing.If you're building something real - and want clarity, momentum, and results - start here.

→ Learn more or connect at your-fractional-cmo.com

All content for Unstuck - Marketing for Founders is the property of Unstuck Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Positioning Kills Price Resistance – How to Be Seen as “Worth It” Instantly

Unstuck - Marketing for Founders

7 minutes

8 months ago

Positioning Kills Price Resistance – How to Be Seen as “Worth It” Instantly

In Episode 21 of Unstuck: Marketing for Founders, Maurice dives into the psychology and strategy behind positioning that neutralizes pricing friction. Instead of lowering rates or stacking bonuses, he shows how founders can shift their perceived value through clarity, authority, and relevance. Listeners will learn how to audit their own brand position, identify misalignments, and elevate their perceived market status—whether they sell SaaS tools, coaching, or services. The episode includes actionable tips on refining messaging, visuals, and differentiation so clients stop comparing you on price. For founders ready to move away from discount-driven selling, visit your-fractional-cmo.com to build positioning that sells itself.