Sticky Positioning – How to Make Your Offer Instantly Understandable

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Unstuck - Marketing for Founders

Unstuck Marketing

30 episodes

2 months ago

UNSTUCK: Marketing for Founders is the no-fluff, high-impact podcast for entrepreneurs, solo-founders, SaaS builders, AI tool creators, coaches, consultants, and agency owners who want to grow without wasting time or budget.

Each episode delivers practical insights, marketing strategies, and proven growth tactics you can implement immediately - whether you're scaling your first digital product or refining your service-based business. From funnel optimization and messaging clarity to lead generation, pricing psychology, and performance marketing - this show cuts through the noise.

Hosted by a seasoned Fractional CMO with 13+ years of experience in eCommerce, SaaS, and digital marketing, UNSTUCK helps you get exactly that: unstuck. No overused frameworks. No buzzwords. Just strategic thinking for real businesses.

Expect solo episodes, rapid-fire "10 tips" formats, and occasional deep dives on what's working now in online marketing.If you're building something real - and want clarity, momentum, and results - start here.

→ Learn more or connect at your-fractional-cmo.com

All content for Unstuck - Marketing for Founders is the property of Unstuck Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Sticky Positioning – How to Make Your Offer Instantly Understandable

Unstuck - Marketing for Founders

7 minutes

9 months ago

Sticky Positioning – How to Make Your Offer Instantly Understandable

In Episode 13 of Unstuck: Marketing for Founders, Maurice dives into the art and science of positioning – and why most founders get it wrong by trying to sound clever instead of being clear. You'll learn how to describe what you do in a way that’s instantly understandable, emotionally resonant, and conversion-ready. Maurice shares the 3-part formula behind sticky positioning, real-world examples, and exercises to test if your message is actually landing. If your pitch feels vague, confusing, or forgettable, this episode will help you tighten it up and turn it into a strategic growth asset. For help clarifying your positioning and turning it into a marketing system, visit your-fractional-cmo.com.