How to Turn a Lead Magnet Into a Full-Time Sales Machine

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Unstuck - Marketing for Founders

Unstuck Marketing

30 episodes

2 months ago

UNSTUCK: Marketing for Founders is the no-fluff, high-impact podcast for entrepreneurs, solo-founders, SaaS builders, AI tool creators, coaches, consultants, and agency owners who want to grow without wasting time or budget.

Each episode delivers practical insights, marketing strategies, and proven growth tactics you can implement immediately - whether you're scaling your first digital product or refining your service-based business. From funnel optimization and messaging clarity to lead generation, pricing psychology, and performance marketing - this show cuts through the noise.

Hosted by a seasoned Fractional CMO with 13+ years of experience in eCommerce, SaaS, and digital marketing, UNSTUCK helps you get exactly that: unstuck. No overused frameworks. No buzzwords. Just strategic thinking for real businesses.

Expect solo episodes, rapid-fire "10 tips" formats, and occasional deep dives on what's working now in online marketing.If you're building something real - and want clarity, momentum, and results - start here.

→ Learn more or connect at your-fractional-cmo.com

All content for Unstuck - Marketing for Founders is the property of Unstuck Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How to Turn a Lead Magnet Into a Full-Time Sales Machine

Unstuck - Marketing for Founders

7 minutes

7 months ago

How to Turn a Lead Magnet Into a Full-Time Sales Machine

In Episode 24 of Unstuck: Marketing for Founders, Maurice unpacks the difference between a throwaway freebie and a strategically engineered lead magnet that powers your entire sales funnel. Most founders create a PDF or checklist and hope for the best—this episode shows you how to turn that asset into a predictable engine of attention, authority, and action. From positioning and copy, to delivery, automation, and follow-up systems, Maurice shares a proven process that works across SaaS, consulting, coaching, and service businesses. You’ll learn why most lead magnets underperform, how to engineer "the next logical step," and what makes someone say, “I need more of this” after the first interaction.

To learn how to build a sales machine that starts with one powerful piece of value, visit your-fractional-cmo.com.