What happens when AI reshapes how people search, feel, and buy online?
In this episode of The Search Session, host Gianluca Fiorelli sits down with Italian digital strategy advisor Marco Loguercio to explore the evolution of e-commerce in an AI-driven world. From omnichannel search trends revealed by the Osservatorio Search in Italy to the rising impact of real intent over guesswork, the conversation dives into how data and emotion are merging to redefine the product experience.
Marco explains why content must be treated as part of the product itself, how emotional imagery paired with clarity drives conversions, and why the line between online and offline shopping is disappearing. With ChatGPT now integrating checkout through platforms like Etsy and Shopify, the stakes for understanding buyer behavior and controlling first-party data have never been higher.
Tune in for a fast-paced conversation packed with insights on aligning search, content, and commerce to meet people where their desire begins. Enjoy!
This is the 36th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/e-commerce-in-omnichannel-ai-search
Where to find Marco Loguercio
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: /@advancedwebranking
What happens when SEO grows up?
In this episode of The Search Session, Gianluca Fiorelli sits down with Tom Critchlow to explore the uncomfortable truths of modern SEO - where tactics meet business strategy and brand power drives real impact.
They dive into the future of AI answers, the limits of traditional SEO, and why linking out might just save search from becoming a wall of text. Tune in to discover how SEO is evolving beyond the blue links and what it really takes to stay relevant in the age of AI.
This is the 35th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/leveling-up-seo-in-ai-era
Where to find Tom Critchlow
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
What happens when old-school SEO meets the AI-powered search era?
In this episode of The Search Session, Gianluca Fiorelli sits down with Martin MacDonald to trace SEO’s evolution—from the experimental 2000s to today’s world of LLMs, structured data, and enterprise-scale challenges.
Expect insights on how AI reshapes search visibility, why structured data still pays off, and what it really takes to drive impact across millions of pages. Tune in for a sharp, human take on where search is headed next.
This is the 34 episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/enterprise-seo-in-age-of-ai-llms
Where to find Martin MacDonald
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
What happens when AI stops being just a helper and starts reshaping the very core of marketing strategy and brand building?
In this episode of The Search Session, Gianluca Fiorelli sits down with Joanna Lord, global brand leader, to explore how AI is transforming organizations, driving growth, and redefining resonance.
From productivity gains to bold strategic pivots, Joanna shares a clear, practical lens on the future of marketing and what it means to lead with AI at the center. Tune in for a conversation that’s equal parts insightful and actionable.
This is the 33rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/building-resonant-brands-with-ai
Where to find Joanna Lord
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
What does SEO really look like in a world shaped by AI, fragmented search, and constantly evolving user behavior?
In this episode of The Search Session, Gianluca Fiorelli is joined by Andy Chadwick, who describes his work as “driving brand visibility across every search platform.” Andy shares a sharp, forward-thinking take on the future of search, exploring ideas like ambient visibility—the need to show up everywhere your audience is searching, not just on Google.
He explains why cutting top-of-funnel content is a mistake, how topical authority is built through breadth, depth, and recognition, and why keywords are still the building blocks of content strategy.
From content fragmentation strategies that can outpace big players to his concept of “3D search intent,” this conversation is packed with insights that challenge old assumptions and reveal what it really takes to stay visible in today’s search landscape.
This is the 32nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/topical-authority-in-multi-platform-search
Where to find Andy Chadwick
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
What happens when you sit down with a true SEO pioneer who’s spent decades shaping the industry and teaching the next generation?
In this episode of The Search Session podcast, host Gianluca Fiorelli welcomes Ian Lurie - strategist, educator at the University of Washington, and self-described nerd with a passion for digging into the details.
The conversation explores the evolving mindset of young professionals compared to earlier generations, why chunking optimization reflects the way humans naturally absorb information, and how Ian sees AI not as a shortcut but as a genuine collaborator.
He also shares practical insights on the quick technical wins that deliver outsized results, the importance of focusing on business metrics over vanity ones, and why marketers must embrace lift-based measurement as a foundation for long-term success.
Packed with sharp perspectives and hands-on advice, this episode offers both a thoughtful look at the past and a clear direction for the future of SEO and marketing performance.
This is the 31st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/build-value-measure-lift-ai-seach
Where to find Ian Lurie
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
tbd
What does it take to blend SEO expertise, startup lessons, and community building into one career?
In this episode of The Search Session podcast, host Gianluca Fiorelli sits down with Yagmur Simsek, SEO & Content Strategist, conference organizer, and international community connector.
Yagmur shares her unique perspective on how AI is shaping search, why startups often stumble when skipping the basics, and how generosity fuels meaningful connections in the industry.
From the role of AI Overviews in brand visibility to the balance between automation and human creativity, this conversation offers practical takeaways and thoughtful reflections. Tune in to hear Yagmur’s story and her insights on the future of search, startups, and the power of local communities.
This is the 29th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/blending-ai-networking-community-in-seo
Where to find Yagmur Simsek
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: https://x.com/awebranking
What does the future of search really look like in a world of zero-click results, AI overviews, and shifting user attention?
In this episode of The Search Session podcast, Gianluca Fiorelli welcomes Rand Fishkin, one of the most recognized voices in the SEO and digital marketing world, for a candid and thought-provoking conversation.
Together, they explore why SEO is thriving, how branding has become central to success, and what the rise of zero-click searches means for marketers everywhere. Rand shares his vision of marketing as a story, with Google, OpenAI, and marketers as key players, while also questioning who the true heroes really are.
The discussion goes deep into how SEO supports branding—through structured data, Knowledge Graph optimization, and sentiment-driven clustering—and why memorability matters more than awareness alone. They also examine the attention shift, as TikTok, YouTube, and Reddit increasingly dominate user behavior, and search now accounts for less than 10% of online activity.
This wide-ranging SEO podcast episode is packed with insights for anyone interested in the future of search, branding strategies, and the evolving role of digital marketing. If you want to understand how zero-click searches, AI, and changing platforms are reshaping the landscape, don’t miss this conversation with Rand Fishkin.
This is the 28th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/branding-in-age-of-ai-zero-click-serps
Where to find Rand Fishkin
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: https://x.com/awebranking
What does it really take to stay ahead in SEO when AI is reshaping search as we know it?
In this episode of The Search Session podcast, host Gianluca Fiorelli sits down with Mark Williams-Cook—SEO expert, digital strategist, and founder of AlsoAsked.com. With years of experience spotting trends before they hit the mainstream, Mark shares how he communicates complex AI-driven search changes with clients, why “SEO is dead” is a myth that refuses to die, and how user intent insights from People Also Ask and query fan-out can unlock smarter content strategies.
He also dives into his discoveries about Google’s site quality thresholds, the ongoing importance of user signals and trust data, and why, despite all the noise around AI, technical health, strong content, and coverage remain the foundation of SEO success.
Tune in to hear fresh perspectives and timeless reminders that will reshape the way you think about search.
This is the 27th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/from-people-also-ask-to-ai-search
Where to find Mark Williams-Cook
Where to find Gianluca Fiorelli
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: https://x.com/awebranking
Is affiliate marketing still worth it in 2025?
In this episode of The Search Session, host Gianluca Fiorelli sits down with Gareth Hoyle and Rishi Lakhani to explore the realities of affiliate marketing—how it works, how it’s evolving, and what these changes mean for marketers. The conversation covers why LLM SEO remains uncertain and why marketers should be cautious about so-called optimization services, the importance of strong brand signals and diverse traffic sources, and the continuing role of links in competitive rankings. They also discuss how affiliates are expanding beyond Google through platforms like Discord, Telegram, and creator partnerships, and how different approaches to visibility—conversions versus impressions—can shape success. Packed with insights and candid opinions, this episode offers a clear-eyed look at affiliate marketing today.
This is the 26th episode of: The Search Session YouTube Playlist
Here’s what you’ll learn in this episode:
👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/affiliate-marketing-in-ai-search-era
Where to find Gareth Hoyle
LinkedIn: https://www.linkedin.com/in/garethhoyle
X: https://x.com/search_magician
Website: https://garethhoyle.com/
Where to find Rishi Lakhani
LinkedIn: https://www.linkedin.com/in/rishilakhani
X: https://x.com/rishil
Website: https://pwani.co.uk/
Where to find Gianluca Fiorelli
LinkedIn: https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: https://iloveseo.net/
Made with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: @advancedwebranking
In this episode of The Search Session, Gianluca Fiorelli talks with Natalia Witczyk about bridging Chinese and Western SEO, Baidu’s black-hat culture, the role of WeChat, and why strategies must shift toward UX personalization. Packed with insights, advice, and real-world stories on SEO, AI, and cultural differences in search.
This is the 25th episode of: YouTube playlist
Chapters / Timestamps👉 Read the full article and explore additional insights: advancedwebranking.com — International SEO insights from China
Where to find Natalia WitczykMade with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
Are you using AI in your SEO strategy—or is it using you?
In this episode of The Search Session, Gianluca Fiorelli chats with the brilliant Judith Lewis—digital marketing consultant, international conference MC, and certified wine-and-chocolate connoisseur—about how AI is reshaping the search landscape.
From shifting visibility in B2B and B2C, to the rise of post-purchase SEO, to the risks of AI hallucinations, this conversation is packed with sharp insights, laughs, and practical advice. Judith shares real talk on using AI to speed up tasks without replacing expertise, and why flexible strategies are key in today’s fast-changing digital world.
It’s an inspiring, no-fluff episode you won’t want to miss.
This is the 24th episode of: The Search Session on YouTube
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights
Where to find Judith Lewis
LinkedIn |
X |
Where to find Gianluca Fiorelli
LinkedIn |
X |
Bluesky |
Made with ❤️ by Advanced Web Ranking
The people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market.
Be sure to subscribe for more actionable marketing and SEO tutorials: @advancedwebranking
In this episode of The Search Session, Gianluca Fiorelli sits down with Jes Scholz – renowned growth marketing consultant and respected voice in the SEO world – to unpack what truly matters in search today.
From the resurgence of excitement in SEO to the impact of AI on how we think and work, Jes shares thoughtful, experience-driven insights on how to adapt without losing sight of the fundamentals.
Together, they explore why building brand salience should be at the core of any strategy, how understanding category entry points and intent beats keyword obsession, and why Google Discover deserves a seat at the SEO table. Plus, Jes offers a smart take on avoiding “AI slop” by creating genuinely valuable content.
Whether you’re grappling with legacy tactics or navigating AI-driven disruption, this conversation will help you rethink your approach and move forward with purpose.
This is the 23rd episode of the series: The Search Session on YouTube
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights
Where to find Jes Scholz
LinkedIn: linkedin.com/in/jes-scholz
X: x.com/jes_scholz
Threads: threads.net/@jes.scholz
Bluesky: bsky.app/profile/jes-scholz.bsky.social
Website: jesscholz.com
Where to find Gianluca Fiorelli
LinkedIn: linkedin.com/in/gianlucafiorelli
X: x.com/gfiorelli1
Bluesky: bsky.app/profile/gfiorelli1.bsky.social
Website: iloveseo.net
Made with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market.
Be sure to subscribe for more actionable marketing and SEO tutorials: @advancedwebranking
In this episode of The Search Session, Gianluca Fiorelli is joined by longtime friend and renowned Italian SEO expert Giorgio Taverniti for a conversation packed with fresh perspectives on the evolving search landscape. Giorgio introduces the concept of liquid search, where Google reshapes and re-renders content dynamically within its own ecosystem, and explores the power of inspirational intent—an often-overlooked driver of user behavior. He also discusses the rise of resolutive intent and how understanding the essence of content is becoming essential in an AI-driven world.
From the role of creators and high-value product detail pages to building presence across platforms like YouTube and Google Discover, Giorgio offers actionable insights for modern SEOs.
Instead of pushing for a complete overhaul, he encourages a mindset of experimentation: blending structured data with deep, meaningful content to stay relevant. It’s an insightful and inspiring conversation—one that brings both clarity and warmth to where search is headed next.
This is the 22nd episode of: The Search Session on YouTube
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: The SEO Age of Liquid Search
Where to find Giorgio Taverniti:
LinkedIn | X | Website
Where to find Gianluca Fiorelli:
LinkedIn | X | Bluesky | Website
Made with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
🎯 Get your free 30-day trial and find your true visibility in organic search:
https://www.advancedwebranking.com/
📺 Subscribe for more actionable marketing and SEO tutorials:
/ @advancedwebranking
Is AI the biggest disruption to SEO—or the start of its next evolution?
In this episode of The Search Session, host Gianluca Fiorelli welcomes Aleyda Solís, internationally renowned SEO consultant and speaker, for a deep dive into how AI is reshaping the world of search.
Aleyda shares her optimistic and practical take on the future of SEO in an AI-driven landscape—emphasizing that while things are changing fast, there’s no need to panic. SEO isn’t dead; it’s evolving. From chunk-based content strategies to adapting for new interfaces, she explains how to build on what we already know and stay effective in the face of change.
Whether you’re just starting out or leading large-scale SEO efforts, this episode offers valuable insights, strategies, and career advice to help you navigate what’s next—with clarity, flexibility, and curiosity.
This is the 21st episode of the series: Watch the full playlist on YouTube
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights
Where to find Aleyda Solís:
LinkedIn | X | Website
Where to find Gianluca Fiorelli:
LinkedIn | X | Bluesky | Website
Made with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
🎁 Get your free 30-day trial and find your true visibility in organic search for any market.
📺 Be sure to subscribe for more actionable marketing and SEO tutorials.
Is traditional SEO enough in the age of AI-powered search?
In this episode of The Search Session, Gianluca Fiorelli talks with Mike King—the creator of “relevance engineering”—about how AI is reshaping the way we approach search. From building tools that mimicked AI Overviews back in 2020 to redefining what it means to optimize content today, Mike shares how he and his team at iPullRank have been leading the charge.
They dive into how client perceptions around AI have evolved, why visibility now depends on omni media content strategies, and how SEOs must think beyond blog posts to research, white papers, and systems-level thinking. Mike also breaks down the mechanics behind AI Overviews and explores the rise of agentic SEO—modular, automated systems built for the ever-shifting landscape of modern search.
As Mike says, we’re no longer just tweaking websites—we’re building engines for discoverability in the era of AI.
Timestamps:
(00:22) Meet Our Guest: Mike King
(01:11) How SEO Is Treating Mike King in 2025
(02:28) Enterprise Clients' Reactions to the Rise of AI in Search
(07:41) How SEOs Can Start Learning AI Search
(10:31) Relevance Engineering: A New Definition of SEO
(14:53) Inside Google’s AI Mode & AI Overviews Architecture
(17:57) SEO in the AI Era: Owning More Raffle Tickets
(20:21) Chunkable and Multimodal Content Strategy
(22:39) The Publishing Industry Under Pressure
(26:38) Memorability Over Visibility: The Real SEO Goal
(31:06) Context Matters More Than Mentions
(33:49) Speculating on the Future of Google Search Features
(36:49) The Risks of Filter Bubbles and Cognitive Atrophy
(39:24) Agentic Search and Modular Search Architecture
(41:56) Why Google Will Still Win the AI Search Race
(44:05) Measuring SEO Impact in the Age of AI
(46:25) The Fireside Questionnaire
This is the 20th episode of: The Search Session on YouTube
Where to find Mike King:
LinkedIn
X (formerly Twitter)
Website
Where to find Gianluca Fiorelli:
LinkedIn
X (formerly Twitter)
Bluesky
Website
Made with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
🎯 Start your free 30-day trial and find your true visibility in organic search for any market.
📺 Be sure to subscribe for more actionable marketing and SEO tutorials: @advancedwebranking
Is AI changing SEO for better—or just faster?
In this episode of The Search Session, Gianluca Fiorelli sits down with Chris Green, Technical Director and Senior Consultant at Torque, to explore how AI is reshaping search—and why he’s embracing it with curiosity, not fear.
Chris shares how the rise of tools like ChatGPT has pushed SEO back to its experimental roots. Instead of chasing hacks, it’s about sharpening our thinking, asking better questions, and staying grounded in the fundamentals: understanding user intent, building authority, and guiding the full search journey.
A great talk about smarter workflows, why “It depends” isn't always enough, what Chris looks for in a site audit, and how his background in film theory still influences his SEO approach today.
Whether you’re navigating AI shifts or refining your strategy, this episode is packed with thoughtful, practical insights.
This is the 19th episode of the series: Watch on YouTube
Here's what you'll learn in this episode:
(00:30) Meet Our Guest: Chris Green
(03:51) What Still Holds True in SEO?
(11:28) Agency Perspective: What Clients Are Asking Now
(18:32) How Chris is Using AI to Build Workflows, Not Just Content
(26:53) Chris's Approach When Reviewing a New Client's Site
(29:43) Doing SEO in a Fragmented Search Ecosystem
(35:30) Reflections on Chris's “It Depends” Short-Form SEO Video Series
(38:20) Handling the Dreaded “It Depends” Questions
(42:27) When Best Practice Isn't the Best Choice
(47:07) The Fireside Questionnaire
Where to find Chris Green
LinkedIn | X | Website
Where to find Gianluca Fiorelli
LinkedIn | X | Bluesky | Website
Made with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market.
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
Is AI about to reshape the future of online news as we know it?
In this episode of The Search Session, Gianluca Fiorelli sits down with Barry Adams—veteran SEO consultant and co-founder of the News & Editorial SEO Summit—for a candid conversation about where news publishing is headed in the age of AI.
Barry shares why he believes Google Discover will become an even more vital traffic source for publishers, and why "AI Mode" might be more disruptive than AI Overviews. He also discusses the shrinking landscape of news and why only publishers with a clear editorial direction will stand a chance.
If you work in news, content strategy, or SEO, this is a conversation you’ll want to hear.
This is the 18th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
(00:22) Meet Our Guest: Barry Adams
(01:51) AI Overviews vs. AI Mode - and Their Impact on News
(08:55) A New Business Model for News
(18:03) News Licensing Deals and the LLM Economy
(22:28) How Smaller Publishers Can Survive
(26:03) What Traditional Publishers can Learn From Creators and Community Builders
(30:57) Barry’s Approach to SEO Audits, Client Relationships, and Lessons from the Field
(36:14) How “SEO Copywriting” and “AI Copywriting” Are Hurting Content
(40:02) The SEO Wisdom Barry Gained From Working With Clients
(45:12) Optimizing Multimedia Content
(48:08) The Fireside Questionnaire
Where to find Barry Adams
LinkedIn: https://www.linkedin.com/in/barryadams/
Website: https://www.polemicdigital.com
Where to find Gianluca Fiorelli
LinkedIn: https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: https://iloveseo.net/
Made with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
What does it take to make SEO drive impact in 2025?
In this episode of The Search Session, Gianluca Fiorelli sits down with Maria White, UK SEO Lead at TUI, to explore the evolving landscape of search – from fashion to travel. Maria shares how a custom dashboard revealed hidden blockers, why visibility isn't enough, and how cross-channel collaboration is key in a world of hyper-personalized search.
They also dive into image SEO, shifting user behavior, and why ChatGPT is changing search — without killing Google.
This is the 17th episode of the series: Watch on YouTube
Here's what you'll learn in this episode:
Where to find Maria White
LinkedIn | Website
Where to find Gianluca Fiorelli
LinkedIn | X | Bluesky | Website
Made with ❤️ by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 30-day trial and find your true visibility in organic search for any market.
Be sure to subscribe for more actionable marketing and SEO tutorials: @advancedwebranking
